Another Andrew Colins production. An interview with Phil Chapman (conducted by Terry T.) Author of the Ebook "How To Succeed With Google AdWords."

Phil's ebook has everything a novice needs to know to create a successful AdWords campaign, plus some interesting and fresh tips for the seasoned advertiser.

How To Succeed With Google AdWords takes you by the hand and leads you step-by-step through the process of building an intelligent and successful AdWords campaign. With the help of plenty of screen shots, Phil takes you from the AdWords Account signup page right through to the final tweaking process for your ads, and shows you in detail every step along the way.

In fact the instructions are so precise, you really need to be sitting in front of your computer with the AdWords interface turned on to get the full benefit. Phil's step-by-step process ensures that you complete each task thoroughly before you move on to the next step. And to ensure you grasp each step in the process, Phil re-emphasizes his tips and tricks at the conclusion of each section.