Another Andrew Colins production folks. I am very excited to bring to you an interveiew with a Guerrila Marketing legend.Terry T. spent two hours speaking with Jay Conrad Levinson. The author of the best-selling marketing series in history, "Guerrilla Marketing," plus 30 other books. Jay explains the 7 steps to a successful marketing campaign in this interview. His books have sold 14 million copies worldwide. His guerrilla concepts have influenced marketing so much that today his books appear in 41 languages and are required reading in many MBA programs worldwide. Jay is the Chairman of Guerrilla Marketing International, a marketing partner of Adobe and Apple. He has served on the Microsoft Small Business Council. His Guerrilla Marketing is a series of books, audiotapes, videotapes, a CD-ROM, an Internet website, and an online marketing advancement called The Guerrilla Marketing Association - which is an interactive marketing support system for small business. Jay taught guerrilla marketing for ten years at the extension division of the University of California in Berkeley. And he was a practitioner of it in the United States -- as Senior Vice-President at J. Walter Thompson, and in Europe, as Creative Director and Board Member at Leo Burnett Advertising