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Scientific Advertising on Audio Download
 
Author: Claude Hopkins
Publisher: Mark Jones
 Audio Original
Running Time: 2 Hrs. 2 Mins.

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Scientific Advertising

Scientific Advertising
Premium Audio Edition

by Claude Hopkins



Scientific Advertising was written by Claude C. Hopkins in 1923 and has been cited by many advertising and marketing personalities (such as David Ogilvy, Gary Halbert, and Jay Abraham) as a "must-read" book.

Hopkins outlines an advertising approach based on testing and measuring. In this way losses from unsuccessful ads are kept to a safe level, while gains from profitable ads are multiplied. Or, as Hopkins wrote, the advertiser is "playing on the safe side of a hundred to one shot".



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  • Published: August 2008
  • LearnOutLoud.com Product ID: S026231
Available On Volumes ISBN ISBN-13
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 Business  Entrepreneurship
  Business  Sales & Marketing

 

This Author: Claude Hopkins
This Publisher: Mark Jones
 
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