Go
 

  Get this audio book:




Learn More About
Find More Titles by
This Author: Marcia Yudkin
This Publisher: Big Happy Family, LLC

Strategic Marketing by Marcia Yudkin

Strategic Marketing

Insights on Setting Smart Directions for Your Business

by Marcia Yudkin

Title Details

Author
 
Audio Original
Running Time
2 Hrs. 17 Mins.

Description

Become the master of your business fate.

With proper attention to marketing strategy, success is no accident. Time spent planning where you want your business to go and the customers you prefer to serve pays off. Discover also how to earn and keep trust, build a reputation, amplify sales and set your course for profit.

Despite today's world of fierce economic, competitive and technical challenges, defining goals and maintaining your intended direction does not require an MBA or high-level number crunching. With both examples and general principles, long-time marketing consultant Marcia Yudkin shows you the key elements for determining your business fate. Learn what to do when complications and uncertainty seem to get in the way.

Marcia Yudkin is the author of 6 Steps to Free Publicity, now in its third edition, and 14 other books.

"Marcia Yudkin is the true north of marketing direction. Strategic Marketing is a compass for finding your ideal position, clients, brand, and future, as well as a superb guide to maximizing perceptions of your value and the reality of your fees." - Alan Weiss, PhD, Author, Million Dollar Consulting and Thrive!

"What's amazing about this book is the way Marcia applies the often-fuzzy, amorphous notion of 'strategy' in straightforward terms that make it easy to apply to your business. She draws a roadmap with Action Steps following each chapter, so there's crystal clarity on how to define and refine your business's strategic direction. It's like a Dummies book on marketing for Smarties." - Ann Handley, Chief Content Officer, MarketingProfs, Co-Author, Content Rules

People Who Liked Strategic Marketing Also Liked These Titles:
  Agile Selling
by Jill Konrath

  Inked
by Jeb Blount

  Crossing the Chasm
by Geoffrey A. Moore