# Excellent Execution: Winning companies have simple goals with clear targets and strong follow-through. All team members know what to do about the goals and they execute precisely.
# High Trust Levels with All Stakeholders: Low trust slows you down and raises your costs - especially in times of turmoil. But when trust levels rise, everything speeds up and costs go down.
# Achieving More with Less: In tough times, everyone tries to do more with less, but the real question is "more of what?" Winning companies focus on giving more value - not just cutting back.
# Transforming Fear into Engagement: Unpredictable times create anxieties that distract you just when you need total focus. Winning organizations entrust people with a mission and strategy they can believe in, channeling their anxiety into results.