Leaders and laypeople everywhere are realizing that they need new and more powerful ways to help them spread God's Word. According to international church starter and pastor Neil Cole, if we want to connect with young people and those who are not coming to church, we must go where people congregate. Cole tells listeners how to plant the seeds of the Kingdom of God in the places where life happens and where culture is formed: restaurants, bars, coffeehouses, parks, locker rooms, and neighborhoods.