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Trust Agents: Using the Web to Build Influence, Improve Reputation, and Earn Tru...
 
Author: Chris Brogan, Julien Smith
Narrator: Chris Brogan, Julien Smith
Publisher: Gildan Media
Unabridged Edition
Running Time: 6 Hrs. 59 Min.

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Trust Agents: Using the Web to Build Influence, Improve Reputation, and Earn Trust

Trust Agents: Using the Web to Build Influence, Improve Reputation, and Earn Trust

by Chris Brogan




How to tap the power of social software and networks to build your business. There's no question that the Internet has changed the way we do business - especially when it comes to marketing. Consumer environments are short on trust and populated by consumers who are cynical, savvy, and informed. Though it's easier than ever to reach your customers, it's less likely that they'll listen. Today, the most valuable online currency isn't the dollar, but trust itself. At the same time, social networks and personal connections have far more influence on consumers than your marketing messages ever will - unless your business knows how to harness them. In Trust Agents, two social media veterans show you how to tap into the power of these networks to build your brand's influence, reputation, and profits.



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  • Published: October 2009
  • LearnOutLoud.com Product ID: T037400
Available On Volumes ISBN ISBN-13
Download
Audio CD 159659523X 9781596595231

 Technology  Internet
 Technology  The Digital Age
 Business  Sales & Marketing

 

This Author: Chris Brogan
This Narrator: Chris Brogan, Julien Smith
This Publisher: Gildan Media
 
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