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Ben and Jerry's on Audio Download & Tape
 
Author: Fred Chico Lager
Narrator: Joseph Campanella
Publisher: Dove Audio
 Abridged Edition
Running Time: 3 Hrs.


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Ben and Jerry's

Ben and Jerry's
The Inside Scoop

by Fred Chico Lager



How did Ben Cohen and Jerry Greenfield parlay a $12,000 investment into a multimillion-dollar corporation - and avoid selling their souls along the way? Find out in this fascinating look at the Ben and Jerry's ice cream empire, written by former CEO Fred "Chico" Lager. From its humble beginnings in an abandoned Vermont gas station, the company became one of the most innovative and progressive enterprises on the planet. Not only did Ben and Jerry become wildly successful, they created a fun, humane workplace and proved that big business can still be socially responsible.

Foreward by Jerry Greenfield



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  • Published: 1994
  • LearnOutLoud.com Product ID: B000609
Available On Volumes ISBN ISBN-13
Download
Cassette 0787101060

 Business  Business Leaders
  Business  Entrepreneurship

 

This Author: Fred Chico Lager
This Narrator: Joseph Campanella
This Publisher: Dove Audio
 
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