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	Download our free audio book of the month for July: Common Sense by Thomas Paine.

How to Start and Succeed in Your Own Business on Tape

Author: Brian Tracy
Narrator: Brian Tracy
Publisher: Brian Tracy International
Audio Original
Running Time: 7 Hrs.

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How to Start and Succeed in Your Own Business

by Brian Tracy

Brian Tracy's best-selling, seven-hour audio program, rated by Reader's Digest as "one of the three best audio learning programs in America." Double or triple your profits with this mini-MBA course. Learn how to: Overcome the challenges of leadership Make your advertising pay off Position your company Sell - more, better, cheaper, faster Achieve personal excellence Develop a business plan Advance your career in any company 1. Key Requirements for Business Success The five key requirements (one of them is "patience"). Why so many businesses fail. Who is really the "boss". Seven personal qualities that assure success. 2. Key Requirements for Business Success (cont'd) Characteristics of millionaires (they didn't set out to make money). These keys to success. Fourteen reasons for failure. Ten reasons for success. Eight questions to measure your "success quotient". 3. Strategic Marketing for Fast Growth The difference between marketing and selling. Why the in-home computer will never replace retail shopping. Where to look for marketing ideas. Ten basic marketing questions. How to test-market. 4. Strategic Marketing for Fast Growth (cont'd) Of all marketing considerations, one stands out; Tracy will tell you which. Four parts o a marketing plan. Five questions that delineate the basics of marketing. "Opportunity gap" analysis. 5. Selling Strategies and Tactics Why selling is key to your business. Five cardinal rules for selling anything. Seven characteristics of the top salesperson. Power Selling. Harry Goldstein and the Flowering Cherry Tree. 6. Selling Strategies and Tactics (cont'd) Getting to the right person. Why you cannot sell until you have talked about the weather. Seven questions to quantify the prospect. How to handle price objections The "Law of Six." Quick closes. 7. Corporate Strategy - Fast Growth on a Solid Foundation Nine of the most important questions you'll ever ask in terms of building your business. The Driving Force: what is and why you must define yours. Why you must think like a big company right from the start. 8. Corporate Strategy - Fast Growth on a Solid Foundation (cont'd) Organization values: setting them and communicating them. Five rules for fast growth (one of them: don't increase the size of your offices). "Checklist" questions to be sure you really want to be in business. 9. Financial Planning for Fast Growth Where to get money (there are many sources other than banks.) How to get it: the absolute need for a tight-as-a-drum business plan. Financial terms explained (pro-forma, cash flow, ROI, etc.). 10. Financial Planning for Fast Growth (cont'd) More financial terms made easy. The halo effect and Wayne Gretzky. Five questions on which your loan could hinge. Five key things to do if your business starts to go bad. 11. The Challenge of Leadership Why you must think like a leader to be a leader. Characteristics of outstanding leaders (No.1: a sense of mission and commitment to it). A leader's obsession with customer service. No bad soldiers under a good general. 12. The Challenge of Leadership (cont'd) Eight steps towards building a winning team. The role of laughter in a business. "Do you have a first name?" Why trust is like tissue paper in a wind. Unity...intimacy...integrity: essentials of a true leader.

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Published: 2002
LearnOutLoud.com Product ID: H004712

Available On	Volumes	ISBN	ISBN-13
Cassette

Business

Sales & Marketing

Business

Leadership & Management

Business

Entrepreneurship

This Author: Brian Tracy

This Narrator: Brian Tracy

This Publisher: Brian Tracy International

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