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Big Brands, Big Trouble on Audio Download, CD, & Tape
 
Author: Jack Trout
Narrator: Jeff Woodman
Publisher: Wiley Audio
 Abridged Edition
Running Time: 3 Hrs.


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# of Discs : 3
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# of Tapes : 2
 
 
 
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Big Brands, Big Trouble

Big Brands, Big Trouble
Lessons Learned the Hard Way

by Jack Trout



Jack Trout, one of the most respected marketing gurus in the world, shows why some of today's biggest brands are having trouble and how to avoid repeating their mistakes. With the help of in-depth case studies, he identifies the ten most common mistakes that big brands make, and he develops a set of expert guidelines for marketing managers and executives on how to build, protect, manage, and expand their companies' brands and avoid brand-killing blunders.



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  • Published: April 2002
  • LearnOutLoud.com Product ID: B019540
Available On Volumes ISBN ISBN-13
Download
Audio CD 3 Discs 1591251508
Cassette 2 Tapes 1591251494

 Business  Leadership & Management
  Business  Sales & Marketing

 

This Author: Jack Trout
This Narrator: Jeff Woodman
This Publisher: Wiley Audio
 
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