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Big Brands, Big Trouble on CD, Tape, & MP3

Author: Jack Trout
Narrator: Jeff Woodman
Publisher: Wiley Audio
Abridged Edition
Running Time: 3 Hrs.

Buy from a third party:

(Amazon.com)
# of Discs : 3

(Amazon.com)
# of Tapes : 2

(Audible.com)

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Big Brands, Big Trouble

Lessons Learned the Hard Way

by Jack Trout

Jack Trout, one of the most respected marketing gurus in the world, shows why some of today's biggest brands are having trouble and how to avoid repeating their mistakes. With the help of in-depth case studies, he identifies the ten most common mistakes that big brands make, and he develops a set of expert guidelines for marketing managers and executives on how to build, protect, manage, and expand their companies' brands and avoid brand-killing blunders.

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Published: April 2002
LearnOutLoud.com Product ID: B019540

Available On	Volumes	ISBN	ISBN-13
Audio CD	3 Discs	1591251508
Cassette	2 Tapes	1591251494
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Business

Leadership & Management

Business

Sales & Marketing

This Author: Jack Trout

This Narrator: Jeff Woodman

This Publisher: Wiley Audio

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