This was the question Alan Deutschman posed in "Change or Die", his sensational cover story for the May 2005 issue of Fast Company. Surprisingly, Deutschman concluded that although we all have the innate capability and fundamental need to change our behavior, we rarely do. Against all warnings and reason, heart patients and smokers continue to lead dangerously unhealthy lifestyles, and many doomed companies stick to the same archaic business practices that routinely destine them for failure.

In this inspiring, revelatory book, Deutschman helps deconstruct and demystify five age-old myths about change, including the notions that small, gradual changes are always easier to make and sustain, and that we can't change because our brains become "hardwired" early in life. Introducing breakthrough research and progressive ideas from a diverse selection of medical, science, and business leaders, Deutschman demonstrates how to achieve lasting, revolutionary change.

A powerful book with universal appeal, Change or Die addresses every sphere of life, from companies that must remake their corporate culture to survive, to individuals who must make 360-degree changes in their lifestyle or risk stagnation - or even death. Each chapter also includes several emotional stories about real people who have succeeded or failed in their attempt to change and why.