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Author: Ken Blanchard, Jim Ballard, Fred Finch
Narrator: Ken Blanchard
Publisher: Simon & Schuster Audio
Unabridged Edition
Running Time: 5 Hrs. 21 Min.


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Customer Mania!

Customer Mania!

It's Never Too Late to Build a Customer-Focused Company

by Ken Blanchard




Customer service is the single most pressing problem for business managers and people in any service or sales operation, especially at the retail level. In fact, many experts believe that you build a business from the customer up.

In Customer Mania!, Ken Blanchard, one of America's biggest best-selling authors and inspiring business leaders, writes of the key to customer service; creating a people-oriented, performance-driven, customer-first organization. Packed with practical insights, Customer Mania! emphasizes four critical steps:

  • Set Your Sights on the Right Target: The bottom line grows from taking care of customers and creating a motivating environment for your people.
  • Treat Customers the Right Way: Determine the kind of experience you want your customers to have as they interact with every part of the company.
  • Treat Employees the Right Way: Use strategies ranging from smart hiring, to training and development, to managing performance and creating a recognition culture.
  • Build the Right Kind of Leadership: You can't do it all yourself, so let your people put their own brains to work and then support them all the way.

    From CEO to middle manager to the person facing the consumer, Customer Mania! is a vital tool for enhancing their experience and their customers.



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    • Published: 2002
    • LearnOutLoud.com Product ID: C013951
    Available On Volumes ISBN ISBN-13
    Download 9780743270281
    Audio CD 0743539788 9780743539784

     Business  Leadership & Management

     

    This Author: Ken Blanchard
    This Narrator: Ken Blanchard
    This Publisher: Simon & Schuster Audio
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