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OXO Good Grips: Think Differently

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OXO Good Grips: Think Differently on VHS

Author: Tom Peters
Publisher: Tom Peters Company
Running Time: 15 Min.

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OXO Good Grips: Think Differently

by Tom Peters

Is it possible to revolutionize an industry that's been around for centuries - and even gain huge market share? The answer is a definitive YES, especially if you are OXO Good Grips. Tom Peters takes you into a unique company - one where innovation, passion, and thinking differently are the key factors to success.

In this program you will learn about the value of thinking differently. You will see how new products and business success can come from any kind of customer - even one that doesn't fit the definitions of the marketing "experts." You will see how a passionate belief in design and product improvement can achieve great results. You'll also find out how you can stay lean and flexible through partnerships with other businesses. Moreover, you will learn how a culture of continuous innovation and improvement can lead to incredible results.

KEY LEARNING POINTS

•Think Differently
•Design Matters
•Stay Lean and Flexible
•Passion Matters
•View Competition as an Opportunity

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Published: 2002
LearnOutLoud.com Product ID: O004675

Available On	Volumes	ISBN	ISBN-13
Video Cassette

Business

Leadership & Management

Business

Strategy

This Author: Tom Peters

This Publisher: Tom Peters Company

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