Some of the most difficult situations in real estate occur when you are asked to cut your fee, overprice the home, compete against another agent, write low offers or provide other forms of concession. You must have a strategy for minimizing the occurrence of these barriers, then overcoming them when they do arise. The ability to negotiate on behalf of your client and yourself will be a most critical skill in growing your business. Complete with student outline in PDF format.
A different presentation of this seminar is also available in DVD video format.
Everything else will be easy
Once you’re comfortable handling the toughest situations in real estate, then everything else is easy and the business will be fun again.
You’ll look forward to objections
You will truly look forward to your next negotiation challenge just to enjoy the fun of watching how clients respond to your new skills.
Learn the skill that clients pay for
One of the key skills on which clients place value and expect you to have is that of being a good negotiator. Now your skills will match their expectations.
Protect your own income
You protect your income in general by getting more transactions together, and you protect it specifically when you negotiate your full fee instead of cutting.
Create smooth transactions
Good negotiation is like a magic trick – all the “magic” occurs before the dramatic moment of revelation. Your transactions will appear magical as well because you will have prepared your parties before any confrontation can arise.