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Author: Frank Luntz
Narrator: L.J. Ganser, Frank Luntz
Publisher: Hyperion AudioBooks
Abridged Edition
Running Time: 6 Hrs.


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Words That Work

Words That Work

It's Not What You Say, It's What People Hear

by Frank Luntz

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The nation's premier communications expert shares his wisdom on how the words we choose can change the course of business, of politics, and of life in this country. In Words That Work, Luntz offers a behind-the-scenes look at how the tactical use of words and phrases affects what we buy, who we vote for, and even what we believe in. With chapters like "The 10 Rules of Successful Communication" and "The 21 Words and Phrases for the 21st Century", he examines how choosing the right words is essential.

Nobody is in a better position to explain than Frank Luntz; he has used his knowledge of words to help more than two dozen Fortune 500 companies grow. He tells us why Rupert Murdoch's six-billion-dollar decision to buy DirectTV was smart, because "satellite" was more cutting edge than "digital cable", and why pharmaceutical companies transitioned their message from "treatment" to "prevention" and "wellness".

If you've ever wanted to talk your way out of a traffic ticket or talk your way into a raise, this audiobook's for you.



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  • Published: January 2007
  • LearnOutLoud.com Product ID: W021909
Available On Volumes ISBN ISBN-13
Audio CD 5 Discs 1401384889 9781401384883
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 Business  Public Speaking

This Author: Frank Luntz
This Narrator: L.J. Ganser, Frank Luntz
This Publisher: Hyperion AudioBooks
 
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