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Brand Warfare on CD, Tape, & Audio Download

Author: David F. D'Alessandro
Narrator: Grover Gardner
Publisher: McGraw-Hill Audio
Abridged Edition
Running Time: 4 Hrs. 14 Min.

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# of Discs : 4

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# of Tapes : 3

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Brand Warfare

10 Rules for Building the Killer Brand

by David F. D'Alessandro

In a world where consumers have infinite choices, it's almost impossible to compete without a compelling brand. Creating one, however, requires vision, daring, and the ability to understand the consumer. Above all, brand building requires knowledge of the pitfalls and the opportunities in every business decision. The care and feeding of brands is a battle; Brand Warfare provides the strategic ammunition needed to win.

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Published: November 2003
LearnOutLoud.com Product ID: B018437

Available On	Volumes	ISBN	ISBN-13
Audio CD	4 Discs	1932378057	9781932378054
Cassette	3 Tapes	1932378049
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Business

Sales & Marketing

This Author: David F. D'Alessandro

This Narrator: Grover Gardner

This Publisher: McGraw-Hill Audio

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