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Brand Warfare on Audio Download, CD, & Tape
 
Author: David F. D'Alessandro
Narrator: Grover Gardner
Publisher: McGraw-Hill Audio
 Abridged Edition
Running Time: 4 Hrs. 14 Min.


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# of Discs : 4
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# of Tapes : 3
 
 
 
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Brand Warfare

Brand Warfare
10 Rules for Building the Killer Brand

by David F. D'Alessandro



In a world where consumers have infinite choices, it's almost impossible to compete without a compelling brand. Creating one, however, requires vision, daring, and the ability to understand the consumer. Above all, brand building requires knowledge of the pitfalls and the opportunities in every business decision. The care and feeding of brands is a battle; Brand Warfare provides the strategic ammunition needed to win.



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  • Published: November 2003
  • LearnOutLoud.com Product ID: B018437
Available On Volumes ISBN ISBN-13
Download
Audio CD 4 Discs 1932378057 9781932378054
Cassette 3 Tapes 1932378049

 Business  Sales & Marketing

 

This Author: David F. D'Alessandro
This Narrator: Grover Gardner
This Publisher: McGraw-Hill Audio
 
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