This engaging audio will help you clearly understand the differences between customer service and loyalty, complete with ten strategies that will help you build long-term, loyal relationships with your customers. This program is a must for business people seeking to improve sales and customer service, large and small companies alike. You will also enjoy Shep's famous "Cab Driver Story." This audio is filled with simple, yet effective, strategies which are easy to implement in your business today. Enjoy this audio from USA Today best selling author and authority on improving customer loyalty.