Remember when cereal came with a free prize inside? Even if you already liked the cereal, it was the free prize, something small yet precious, that made it irresistible.
In this audio of Free Prize Inside!, Seth Godin shows how you can make your customers feel that way about your product or service, whatever it is.
Free Prize Inside! is jammed with practical ideas you can use right now to create something remarkable. Something irresistible. Something that markets itself.
Cows, after you've seen one or two or 10, are boring. A Purple Cow, though...now that would be something. Purple Cow describes something phenomenal, something counterintuitive and exciting and flat-out unbelievable. It's a manifesto for marketers who want to help create products that are worth marketing in the first place.