In Guerilla P.R., Michael Levine shows how to get media exposure without hiring an expensive publicist. In clear, concise, and practical language, he explains the procedures he uses every day to get press for major stars. He tells how his techniques can be adapted to fit a small budget and be effective for any kind of company seeking publicity.Using case histories, tips from his own experience, and an all-important list of start-up contacts, Michael Levine passes his expert advice to anyone - whether it's a director of a free clinic, a manager of a local rock band, or a junior member of a law firm trying to climb the corporate ladder - who wants quick and ingenious methods to bridge the gap between the message and the public.