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Home Catalog Business Sales & Marketing Let's Get Real or Let's Not Play
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Author: Mahan Khalsa
Narrator: Mahan Khalsa
Publisher: Franklin Covey
Unabridged Edition
Running Time: 5 Hrs. 35 Min.


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Let's Get Real or Let's Not Play

Let's Get Real or Let's Not Play

The Demise of Dysfunctional Selling and the Advent of Helping Clients Succeed

by Mahan Khalsa

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Selling is the second oldest profession, often confused with the first.

The notion of selling carries a lot of baggage. As it has developed, sales has often become a fear-based relationship. Customers are afraid that they will be "sold" a bill of goods, or that a salesperson will talk them into something that doesn't help them succeed.

On the other hand, salespeople fear they won't make the sale. If they "lose" enough sales, they won't make quota, and they won't personally succeed. In their quest to "close the deal," even some of the world's largest, quota-crazed organizations have, at times, developed a reputation for salespeople who are illusive, ignorant, and arrogant.

Buyers don't trust sellers. Because they aren't trusted, sellers have to guess, and often guess wrong. Buyers prove themselves right and create higher hurdles. And so it goes, with neither client nor consultant achieving success.

Helping clients succeed is fundamental to the success of any business. This program teaches you to become totally client-focused, break down the barriers of dysfunctional business development, and find rewarding, productive business relationships. With honesty, clarity, and authenticity, Mahan Khalsa cuts through the nonsense and focuses on getting results and helping clients succeed.



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  • Published: 2000
  • Average Customer Ratings: (4.5, Audible.com)
  • LearnOutLoud.com Product ID: L003928
Available On Volumes ISBN ISBN-13
Audio CD 1929494165 9781929494163
Cassette 1883219892
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 Business  Sales & Marketing

 

This Author: Mahan Khalsa
This Narrator: Mahan Khalsa
This Publisher: Franklin Covey
 
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