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Selling the Invisible on Audio Download, CD, & Tape
 
Author: Harry Beckwith
Narrator: Jeffrey Jones
Publisher: Hachette Audio
 Abridged Edition
Running Time: 3 Hrs.

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Selling the Invisible

Selling the Invisible
A Field Guide to Modern Marketing

by Harry Beckwith



In order to market effectively, you must learn how to sell something you can't even see - services. Millions of people work in, and depend upon, America's "service economy." This useful guide tells you how to sell your company's services, as well as how to develop them and help them grow. Ace marketing man Harry Beckwith put his 25 years of experience to use to develop hundreds of quick, practical, and easy-to-remember strategies that will help you master this crucial branch of marketing.



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  • Published: 1997
  • LearnOutLoud.com Product ID: S001322
Available On Volumes ISBN ISBN-13
Download
Audio CD 3 Discs 1600241018 9781600241017
Cassette 1570424713 9781570424717

 Business  Sales & Marketing

 

This Author: Harry Beckwith
This Narrator: Jeffrey Jones
This Publisher: Hachette Audio
 
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