Go Advanced Search
 

Buy from a third party:

( Amazon.com )        # of Tape: 1




Learn More About
Find More Titles by
This Author: Al Ries
This Narrator: Al Ries, Laura Ries
This Publisher: Harper Audio

The 22 Immutable Laws of Branding by Al Ries

The 22 Immutable Laws of Branding

by Al Ries


Product Details

Narrator
Publisher
 
Abridged Edition
Running Time
1 Hr. 30 Min.

Description

Branding.

Dubbed by many the marketing buzzword of the late 90s, everyone knows that building your product or service into a bona fide brand is the only way to cut through the clutter in today's insanely crowded marketplace.

The only question is, how do you do it?

Learn the laws of branding in the branding bible: "The 22 Immutable Laws of Branding." Brilliant, bold, and mercifully brief, this is the definitive work on branding, distilling the complex principles and theories espoused in other long-winded, high-priced professional marketing tomes into 22 quick and easy-to-listen-to vignettes. Pairing the brand-blazing strategies from the world's best -- like Coca-Cola, Xerox, and Starbucks -- with the world-renowned marketing savvy of bestselling author, Al Ries, and his daughter Laura Ries, "The 22 Immutable Laws of Branding" builds on the huge international success of "The 22 Immutable Laws of Marketing" and provides the expert insight you seek on business's hottest topic in less time than an airplane ride.

Find out: Why you will fail to create a brand through advertising, sales promotion, public relations or fancy packagingHow to define your category. . . even if you're not first to marketHow overbranding equals underwhelmingWhy good old-fashioned publicity may be the missing link in the brand-building processWhy giving your brand the right name is perhaps more important than the brand itself

And perhaps most important of all: How to own a word in the mind of the consumer.

Smart and accessible, "The 22 Immutable Laws of Branding" provides the ammo you need to dominate your category and turn your product or service into a world-class brand.


People Who Liked The 22 Immutable Laws of Branding Also Liked:
  Phone Power
by George Walther

  And the Clients Went Wild
by Maribeth Kuzmeski

Reviews & Ratings
User Reviews         Rate this title  

More Details

  • Published: October 1998
  • LearnOutLoud.com Product ID: T020961
Available On
Volumes
ISBN-10
ISBN-13
Download
9780060871017
Cassette
1 Tape
0694520470
9780694520473