Forget everything you've been taught about selling -- forget the hardsell, forget negotiation strategies, forget those closing techniques. In "The Inner Game of Selling," Ron Willingham debunks the familiar myths about "sales skills," showing that those tired methods are too shallow and manipulative to do anything but alienate potential customers and drain you of energy and dignity.

Willingham, author of "Integrity Service" and CEO of Integrity Systems, draws on decades of experience to open your eyes to a whole new truth about selling: Your ability to sell is more a question of who you are than of what you know. Accordingly, why you sell is far more important than how you sell.

Salespeople perform according to their inner beliefs, which ultimately determine their success or failure; "The Inner Game of Selling" reveals how to overcome self-limiting beliefs, and tells you how to:

Decide what you stand for

Develop stronger levels of self-confidence

Sell the way people want to buy

Create real value for people, rather than merely sell another unit, product, or service

Separate yourself from other, ordinary salespeople

Experience more positive responses and respect from customers and clients

Develop a dynamic prosperity consciousness that will continually expand

Understand people and help them feel understood

Overcome past blockages to your success