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The Invisible Touch on Audio Download & Tape

Author: Harry Beckwith
Narrator: Jim Ward
Publisher: Hachette Audio
Abridged Edition
Running Time: 3 Hrs.

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The Invisible Touch

The Four Keys to Modern Marketing

by Harry Beckwith

Harry Beckwith, the author of Selling the Invisible, is back with a treasury of quick, practical, and entertaining strategies for attracting and keeping clients by using The Invisible Touch. Service businesses sell something that cannot be seen or heard; they sell an experience. For that experience to be exceptional, these companies need to understand their clients. Beckwith applies the study of human nature to the world of business, and the result is a thorough, informative, and easily implemented marketing plan.

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Published: 2000
LearnOutLoud.com Product ID: T002158

Available On	Volumes	ISBN	ISBN-13
Download
Cassette		1570428549

Business

Sales & Marketing

Business

Strategy

This Author: Harry Beckwith

This Narrator: Jim Ward

This Publisher: Hachette Audio

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