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Author: Harry Beckwith
Narrator: Jim Ward
Publisher: Hachette Audio
 Abridged Edition
Running Time: 3 Hrs.


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The Invisible Touch

The Invisible Touch
The Four Keys to Modern Marketing

by Harry Beckwith



Harry Beckwith, the author of Selling the Invisible, is back with a treasury of quick, practical, and entertaining strategies for attracting and keeping clients by using The Invisible Touch. Service businesses sell something that cannot be seen or heard; they sell an experience. For that experience to be exceptional, these companies need to understand their clients. Beckwith applies the study of human nature to the world of business, and the result is a thorough, informative, and easily implemented marketing plan.



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  • Published: 2000
  • LearnOutLoud.com Product ID: T002158
Available On Volumes ISBN ISBN-13
Download
Cassette 1570428549

 Business  Sales & Marketing
  Business  Strategy

 

This Author: Harry Beckwith
This Narrator: Jim Ward
This Publisher: Hachette Audio
 
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