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The Next Evolution of Marketing on Audio Download, CD, & MP3 CD
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The Next Evolution of Marketing
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Connect with Your Customers by Marketing with Meaning
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This groundbreaking audiobook takes you beyond relationship marketing and permission marketing and into the realm of the next big thing - meaningful marketing. This new concept addresses the modern consumer's desire for (1) fewer intrusive, hard-sell marketing messages, and (2) more value-focused messages, independent of calls for purchase.Marketing guru Bob Gilbreath explains how to use his technique to inspire customers to truly engage with the marketing message, uncover a spectrum of unmet customer desires, and build a campaign designed to fulfill customers' needs and move more product than ever.
 Write a Review of The Next Evolution of Marketing
- Published:
October 2009
- LearnOutLoud.com Product ID:
T038970
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ISBN |
ISBN-13 |
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Download |
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Audio CD |
8 Discs |
144181681X |
9781441816818 |
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MP3 CD |
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1441816836 |
9781441816832 |
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Business
Sales & Marketing
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