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The Portable M.B.A. in Marketing on Audio Download & Tape
 
Author: Alexander Hiam, Charles D. Schewe
Narrator: Mario Machado
Publisher: Audio Literature
 Abridged Edition
Running Time: 6 Hrs.


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The Portable M.B.A. in Marketing

The Portable M.B.A. in Marketing

by Alexander Hiam



In the rapidly changing business environment of today, education has become the key to advancement. Managers - indeed all employees - must constantly increase their knowledge and expertise in order to remain competitive. The Portable M.B.A. in Marketing is your most cost- and time-effective answer. Written by 2 college professors with extensive business and marketing experience, The Portable M.B.A. in Marketing offers an upper-level marketing curriculum, updated and applied to today's - and tomorrow's - managers. It illuminates the key issues facing today's companies: the rediscovery of the customer, the quest for total quality, global competition, and the challenges of innovation, all of which are necessary components of the competitive edge in the global economy.



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  • Published: 1994
  • LearnOutLoud.com Product ID: T003700
Available On Volumes ISBN ISBN-13
Download
Cassette 0787106364

 Business  Sales & Marketing

 

This Author: Alexander Hiam
This Narrator: Mario Machado
This Publisher: Audio Literature
 
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