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Author: Bill Grady
Audio Original
Running Time: 18 Min.

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Who Are These People?

Who Are These People?

by Bill Grady



This is a great companion to Bill Grady's seminar "How You Can Create Advertising That Really Works". Bill talks about Generational Marketing and why trying to target 18-54 year olds with one message no longer works in today's world. Four generations are discussed; Millenials, Baby Busters, Baby Boomers, and the Mature Citizens. You'll find out what are the unique triggres for each generation, and how to reach them effectively by connecting your products and services to their values.



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  • Published: 2005
  • LearnOutLoud.com Product ID: W015771
Available On Volumes ISBN ISBN-13
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 Business  Sales & Marketing

 

This Author: Bill Grady
 
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