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Why We Buy on Audio Download & CD

Author: Paco Underhill
Narrator: Rick Adamson
Publisher: Random House Audio
Unabridged Edition
Running Time: 8 Hrs. 30 Min.

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# of Discs : 7

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Why We Buy

The Science of Shopping

by Paco Underhill

Is there a method to our madness when it comes to shopping? Hailed by the "San Francisco Chronicle" as "a Sherlock Holmes for retailers", author and research company CEO Paco Underhill answers with a definitive "yes" in this witty, eye-opening report on our ever-evolving consumer culture. "Why We Buy" is based on hard data gleaned from thousands of hours of field research in shopping malls, department stores, and supermarkets across America. With his team of sleuths tracking our every move, Paco Underhill lays bare the struggle among merchants, marketers, and increasingly knowledgeable consumers for control.

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Published: April 2007
LearnOutLoud.com Product ID: W024721

Available On	Volumes	ISBN	ISBN-13
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Audio CD	7 Discs	0739341928	9780739341926

Business

Sales & Marketing

This Author: Paco Underhill

This Narrator: Rick Adamson

This Publisher: Random House Audio

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