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Barry Schwartz: The Paradox of Choice by Barry Schwartz

Barry Schwartz: The Paradox of Choice

by Barry Schwartz

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Running Time
19 Min.
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  3.8  Stars Based on 4 ratings
Barry Schwartz, author of The Paradox of Choice: Why More Is Less, discusses some of the observations he makes in his book in this talk from the TED conference. He argues that the vast explosion of choices in advanced capitalist societies has led to increased paralysis in terms of decision making and ultimately decreased satisfaction. He provides a number of examples to back up his thesis that more choice and individual freedom is not always best. This talk is available on streaming video and MP3 download from the TED.com website.


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