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Creating New Market Space on Audio Download
 
Author: W. Chan Kim, Renee Mauborgne
Narrator: W. Chan Kim, Renee Mauborgne
Publisher: Harvard Business School Publishing
 Audio Original
Running Time: 37 Min.


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Creating New Market Space

Creating New Market Space

by W. Chan Kim



Head-to-head competition can only get you a larger piece of an existing pie. To break free from the pack and stake out new ground requires a different competitive mind-set and a systematic way of looking for opportunities. This article, which originally appeared in the January-February 1999 Harvard Business Review, is offered in audio form exclusively through Audible.



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  • Published: 1999
  • Number Of Lectures: 1
  • Lecture Time: 37 Min.
  • University: Harvard Business School
  • LearnOutLoud.com Product ID: C001394
Available On Volumes ISBN ISBN-13
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 Business  Strategy
  Business  Entrepreneurship

 

This Author: W. Chan Kim
This Narrator: W. Chan Kim, Renee Mauborgne
This Publisher: Harvard Business School Publishing
 
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