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Guerrilla Marketing on Audio Download & Tape

Author: Jay Conrad Levinson
Narrator: David Hilder
Publisher: Blackstone Audio
Unabridged Edition
Running Time: 11 Hrs. 43 Min.

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# of Tapes : 9

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Guerrilla Marketing

by Jay Conrad Levinson

When Guerrilla Marketing was first published in the 1980s, Jay Levinson was the first person on the block with an innovative, take-no-prisoners approach to marketing for the small business owner. His philosophy helped launch a whole new way of thinking about marketing. In this updated '90s edition, Levinson has expanded and revised his wisdom to include the fastest-growing markets in the '90s with tips on how to reach and keep them; strategies for marketing during a recession; the most up-to-date information on what consumers in the '90s care most about; new programs for targeted prospects; how to use the technological explosion for bigger profits; and management lessons for the 21st century. Levinson is the author of 8 volumes in the Guerrilla Marketing series, the most popular marketing philosophy of our time.

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Published: 1993
LearnOutLoud.com Product ID: G004539

Available On	Volumes	ISBN	ISBN-13
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Cassette	9 Tapes	07861101715

Business

Strategy

Business

Leadership & Management

Business

Sales & Marketing

This Author: Jay Conrad Levinson

This Narrator: David Hilder

This Publisher: Blackstone Audio

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