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What Clients Love on Audio Download, CD, & Tape
 
Author: Harry Beckwith
Narrator: Harry Beckwith
Publisher: Hachette Audio
 Abridged Edition
Running Time: 3 Hrs. 31 Min.


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# of Discs : 3
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# of Tapes : 2
 
 
 
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What Clients Love

What Clients Love
A Field Guide to Growing Your Business

by Harry Beckwith



Harry Beckwith is the author of Selling the Invisible and The Invisible Touch, both marketing classics. Now he applies his unparalleled clarity, insight, humor and expertise to a new age of mass communication and mass confusion. What Clients Love will help you stand out from the crowd - and sell anything to anyone.

From making a pitch to building a brand, from designing a logo to closing a sale, this is a field guide to take with you to the front lines of today's business battles. Filled with real tales of success and failure, it shows you how to:

  • Fly a Jefferson Airplane. Everyone knows there's a Jefferson Monument, but a Jefferson Airplane? A brilliant, attention-grabbing name often includes the unexpected and the absurd.
  • Strike with a Velvet Sledgehammer. It's not a hard sell. It's not exactly soft. Selling well means finding the fine line between modesty and bragging, and driving the message home.
  • Speak to the Frenchman on the Street. A French mathematician believed that no theory was complete until you could explain it to the first person you meet on the street.
  • Dress Julia Roberts. Why one scene from Pretty Woman can enlighten you more than a full year of study at a top business school.



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    • Published: 2003
    • LearnOutLoud.com Product ID: W002972
    Available On Volumes ISBN ISBN-13
    Download
    Audio CD 3 Discs 1586214519 9781586214517
    Cassette 2 Tapes 1586214128 9781586214128

     Business  Strategy
      Business  Sales & Marketing

     

    This Author: Harry Beckwith
    This Narrator: Harry Beckwith
    This Publisher: Hachette Audio
    •  
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