American Politics: Campaign Strategy Media Podcast
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webcast.berkeley Course - PolySci 106
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An inside look at how political campaigns operate from the viewpoint of the media, taught by the people who run them. Class material will be directed towards students who are interested in direct involvement in campaign politics or who are looking for a greater understanding of the political process. Students will be required to develop a complete written campaign strategy document in order to fulfill class requirements. Students will be expected to follow political and campaign news via the media and be prepared to discuss those developments in class.
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Podcast Website:
http://webcast.berkeley.edu/course_details.php?seriesid=1906978524
Class Introduction and Overview
webcast@media.berkeley.edu
Author: Dan Schnur
Mon, Jan 28, 2008
 Download File - 21.4 MB
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Elements of Message Development (podcast is 1 hr)
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Author: Dan Schnur
Mon, Feb 11, 2008
Download File - 13.6 MB
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Message Development: Understanding the Landscape through Political Research
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Author: Dan Schnur
Mon, Feb 25, 2008
Download File - 34.0 MB
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Message Delivery: Messaging Through News Coverage
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Author: Dan Schnur
Mon, Mar 17, 2008
Download File - 18.9 MB
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Message Delivery ? Principles of Paid Media and Advertising
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Author: Dan Schnur
Mon, Mar 31, 2008
Download File - 31.7 MB
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Messaging Options in Paid and News Media
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Author: Dan Schnur
Mon, Apr 07, 2008
Download File - 17.7 MB
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PoliSci 106A: Lecture 12 - Message Delivery ? Principles of Paid Media and Advertising (2)
webcast@media.berkeley.edu
Author: Dan Schnur
Mon, Apr 14, 2008
Download File - 19.2 MB
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Campaigning Online: Virtual and Real-World Politics
webcast@media.berkeley.edu
Author: Dan Schnur
Mon, Apr 28, 2008
Download File - 28.1 MB
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Advanced Strategy: Damage Control
webcast@media.berkeley.edu
Author: Dan Schnur
Mon, May 05, 2008
Download File - 27.4 MB
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Wrap-Up and Final Thoughts
webcast@media.berkeley.edu
Author: Dan Schnur
Mon, May 12, 2008
Download File - 40.7 MB
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- LearnOutLoud.com Product ID:
A025593
Politics
Contemporary Issues
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