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American Politics: Campaign Strategy Media Podcast on MP3 |
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American Politics: Campaign Strategy Media Podcast
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webcast.berkeley Course - PolySci 106
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An inside look at how political campaigns operate from the viewpoint of the media, taught by the people who run them. Class material will be directed towards students who are interested in direct involvement in campaign politics or who are looking for a greater understanding of the political process. Students will be required to develop a complete written campaign strategy document in order to fulfill class requirements. Students will be expected to follow political and campaign news via the media and be prepared to discuss those developments in class.
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PoliSci 106A: Lecture 1
Author: Dan Schnur
Tue, Jan 29, 2008
PolySci 106A: American Politics: Campaign Strategy - Media - Spring 2008 - PoliSci 106A: Lecture 1 - (C) Copyright 2006, UC Regents
 Download File - 21.4 MB
 Listen To This Podcast (Streaming Audio)
Elements of Message Development (podcast is 1 hr)
Author: Dan Schnur
Tue, Feb 12, 2008
PolySci 106A: American Politics: Campaign Strategy - Media - Spring 2008 - Elements of Message Development (podcast is 1 hr) - (C) Copyright 2006, UC Regents
Download File - 13.6 MB
Listen To This Podcast (Streaming Audio)
Message Development: Understanding the Landscape through Political Research
Author: Dan Schnur
Tue, Feb 26, 2008
PolySci 106A: American Politics: Campaign Strategy - Media - Spring 2008 - Message Development: Understanding the Landscape through Political Research - (C) Copyright 2006, UC Regents
Download File - 34.0 MB
Listen To This Podcast (Streaming Audio)
Message Delivery: Messaging Through News Coverage
Author: Dan Schnur
Tue, Mar 18, 2008
PolySci 106A: American Politics: Campaign Strategy - Media - Spring 2008 - Message Delivery: Messaging Through News Coverage - (C) Copyright 2006, UC Regents
Download File - 18.9 MB
Listen To This Podcast (Streaming Audio)
Message Delivery ? Principles of Paid Media and Advertising
Author: Dan Schnur
Tue, Apr 01, 2008
PolySci 106A: American Politics: Campaign Strategy - Media - Spring 2008 - Message Delivery ? Principles of Paid Media and Advertising - (C) Copyright 2006, UC Regents
Download File - 31.7 MB
Listen To This Podcast (Streaming Audio)
Messaging Options in Paid and News Media
Author: Dan Schnur
Tue, Apr 08, 2008
PolySci 106A: American Politics: Campaign Strategy - Media - Spring 2008 - Messaging Options in Paid and News Media - (C) Copyright 2006, UC Regents
Download File - 17.7 MB
Listen To This Podcast (Streaming Audio)
PoliSci 106A: Lecture 12 - Message Delivery ? Principles of Paid Media and Advertising (2)
Author: Dan Schnur
Tue, Apr 15, 2008
PolySci 106A: American Politics: Campaign Strategy - Media - Spring 2008 - PoliSci 106A: Lecture 12 - Message Delivery ? Principles of Paid Media and Advertising (2) - (C) Copyright 2006, UC Regents
Download File - 19.2 MB
Listen To This Podcast (Streaming Audio)
Campaigning Online: Virtual and Real-World Politics
Author: Dan Schnur
Tue, Apr 29, 2008
PolySci 106A: American Politics: Campaign Strategy - Media - Spring 2008 - Campaigning Online: Virtual and Real-World Politics - (C) Copyright 2006, UC Regents
Download File - 28.1 MB
Listen To This Podcast (Streaming Audio)
Advanced Strategy: Damage Control
Author: Dan Schnur
Tue, May 06, 2008
PolySci 106A: American Politics: Campaign Strategy - Media - Spring 2008 - Advanced Strategy: Damage Control - (C) Copyright 2006, UC Regents
Download File - 27.4 MB
Listen To This Podcast (Streaming Audio)
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A025593
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Politics
Contemporary Issues
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