American Politics: Campaign Strategy Media Podcast
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webcast.berkeley Course - PolySci 106
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An inside look at how political campaigns operate from the viewpoint of the media, taught by the people who run them. Class material will be directed towards students who are interested in direct involvement in campaign politics or who are looking for a greater understanding of the political process. Students will be required to develop a complete written campaign strategy document in order to fulfill class requirements. Students will be expected to follow political and campaign news via the media and be prepared to discuss those developments in class.
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Podcast Website: http://webcast.berkeley.edu/course_details.php?seriesid=1906978524
Class Introduction and Overview
webcast@media.berkeley.edu
Author: Dan Schnur Mon, Jan 28, 2008
Download File - 21.4 MB Listen To This Podcast (Streaming Audio)
Elements of Message Development (podcast is 1 hr)
webcast@media.berkeley.edu
Author: Dan Schnur Mon, Feb 11, 2008
Download File - 13.6 MB Listen To This Podcast (Streaming Audio)
Message Development: Understanding the Landscape through Political Research
webcast@media.berkeley.edu
Author: Dan Schnur Mon, Feb 25, 2008
Download File - 34.0 MB Listen To This Podcast (Streaming Audio)
Message Delivery: Messaging Through News Coverage
webcast@media.berkeley.edu
Author: Dan Schnur Mon, Mar 17, 2008
Download File - 18.9 MB Listen To This Podcast (Streaming Audio)
Message Delivery ? Principles of Paid Media and Advertising
webcast@media.berkeley.edu
Author: Dan Schnur Mon, Mar 31, 2008
Download File - 31.7 MB Listen To This Podcast (Streaming Audio)
Messaging Options in Paid and News Media
webcast@media.berkeley.edu
Author: Dan Schnur Mon, Apr 07, 2008
Download File - 17.7 MB Listen To This Podcast (Streaming Audio)
PoliSci 106A: Lecture 12 - Message Delivery ? Principles of Paid Media and Advertising (2)
webcast@media.berkeley.edu
Author: Dan Schnur Mon, Apr 14, 2008
Download File - 19.2 MB Listen To This Podcast (Streaming Audio)
Campaigning Online: Virtual and Real-World Politics
webcast@media.berkeley.edu
Author: Dan Schnur Mon, Apr 28, 2008
Download File - 28.1 MB Listen To This Podcast (Streaming Audio)
Advanced Strategy: Damage Control
webcast@media.berkeley.edu
Author: Dan Schnur Mon, May 05, 2008
Download File - 27.4 MB Listen To This Podcast (Streaming Audio)
Wrap-Up and Final Thoughts
webcast@media.berkeley.edu
Author: Dan Schnur Mon, May 12, 2008
Download File - 40.7 MB Listen To This Podcast (Streaming Audio)
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A025593

Politics
Contemporary Issues
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