In the summer of 1936, Howard bought Seabiscuit for a bargain-basement price and entrusted him to Smith and Pollard. Using frontier training methods that raised eyebrows on the backstretch, they discovered that beneath the hostility and fear was a gentlemanly horse with keen intelligence, awe-inspiring speed, and a ferocious competitive will. Competing in the cruelest years of the Depression, the rags-to-riches horse emerged as an American cultural icon, drawing an immense and fanatical following, inspiring an avalanche of merchandising, and establishing himself as the single biggest newsmaker of 1938 - receiving more coverage than FDR or Hitler.