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How Digital Is Your Business? on CD, Tape, & Audio Download
 
Author: Adrian Slywotzky, David J. Morrison, Karl Weber
Narrator: Adrian Slywotzky, David J. Morrison
Publisher: Random House Audio
 Unabridged Edition
Running Time: 6 Hrs.


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How Digital Is Your Business?

How Digital Is Your Business?

by Adrian Slywotzky
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The biggest, most important issue in business today - becoming digital - touches not only traditional enterprises but the most avant-garde of Internet companies as well. Old-economy companies must take steps to avoid becoming victims of capitalism's creative destruction, the unofficial system that flushes out the old to make way for the new. For dot-com companies the question is whether they are flash-in-the-pan businesses with no long-term prospects of profitability and customer loyalty.

How Digital Is Your Business is a groundbreaking program with universal appeal for everyone in the business world. It offers:

  • Profiles of the future: the in-depth story of the digital pioneers: Dell Computer, Charles Schwab, Cisco Systems, Cemex.
  • Insight into how to change a traditional enterprise into a digital business: the stories of GE and IBM.
  • An analysis of the profitable dot-coms: AOL, Yahoo!, and eBay.

    While How Digital Is Your Business has great stories and case studies, its most invaluable central idea is that of digital business design and the array of powerful tools it offers for use in creating a digital future for your company.



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    • Published: 2000
    • LearnOutLoud.com Product ID: H004266
    Available On Volumes ISBN ISBN-13
    Audio CD 0375416323
    Cassette 0375416285
    Download

     Technology  Technology Leaders
      Technology  The Digital Age
      Business  Business Leaders

    This Author: Adrian Slywotzky
    This Narrator: Adrian Slywotzky, David J. Morrison
    This Publisher: Random House Audio
    •  
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