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Author: Louis V. Gerstner, Jr.
Narrator: Edward Herrmann
Publisher: Harper Audio
Abridged Edition
(Unabridged Available)
Running Time: 6 Hrs. 17 Min.


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Who Says Elephants Can't Dance?

Who Says Elephants Can't Dance?

Inside IBM's Historic Turnaround

by Louis V. Gerstner, Jr.




In 1990, IBM had its most profitable year ever. By 1993, the company was on a watch list for extinction, victimized by its own lumbering size, an insular corporate culture, and the PC era IBM had itself helped invent.

Enter Lou Gerstner. The presumption was that Gerstner had joined IBM to preside over its continued dissolution into a confederation of autonomous business units, effectively eliminating the corporation that had invented many of the industry's most important technologies. Instead, Gerstner took hold of the company, making the bold decision to keep it together, defiantly announcing, "The last thing IBM needs right now is a vision."

Told in Lou Gerstner's own words, this is a story of an extraordinary turnaround, a case study in managing a crisis, and a thoughtful reflection on the computer industry and the principles of leadership. Summing up his historic business achievement, Gerstner recounts high-level meetings, explains the no-turning-back decisions that had to be made, and offers his hard-won conclusions about the essence of what makes a great company run.



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  • Published: 2002
  • LearnOutLoud.com Product ID: W015129
Available On Volumes ISBN ISBN-13
Download
Audio CD 0060527161 9780060527167
Cassette 0060527153

 Technology  Technology Leaders
 Business  Business Leaders

 

This Author: Louis V. Gerstner, Jr.
This Narrator: Edward Herrmann
This Publisher: Harper Audio
 
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