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Rory Sutherland: Sweat the Small Stuff by Rory Sutherland

Rory Sutherland: Sweat the Small Stuff

by Rory Sutherland

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Running Time
12 Min.

Description

It may seem that big problems require big solutions, but ad man Rory Sutherland says many flashy, expensive fixes are just obscuring better, simpler answers. To illustrate, he uses behavioral economics and hilarious examples.

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