After a successful climb to the pinnacle of the hospitality industry, Chip Conley, CEO and founder of Joie de Vivre Hospitality, was rocked to his foundation by a dramatic economic downturn. This desperate situation made Conley reaffirm his belief in psychologist Abraham Maslow's iconic concept of the Hierarchy of Needs and rely on Maslow's theory of human motivation to help his business flourish once more. In Peak, Conley explores how his company - the second largest boutique hotelier in the world - overcame the storm that hit the travel industry by applying translations of Maslow's ideas to Joie de Vivre's winning business practices.