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Creating Enchantment
 

Creating Enchantment
by Guy Kawasaki

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1.
by Malcolm Gladwell
Available on:
Audio Download | Video Download | Online Video

Tipping Point author Malcolm Gladwell gets inside the food industry's pursuit of the perfect spaghetti sauce - and makes a larger argument about the nature of choice and happiness.

2.
by Chris Anderson
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Audio Download | Online Audio | Podcast

The New York Times best-selling author heralds the future of business in Free. He makes the compelling case that, in many instances, businesses can profit more from giving things away than they can by charging for them.

3.
by Seth Godin
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Audio Download | Video Download | Online Video

In a world of too many options and too little time, our obvious choice is to just ignore the ordinary stuff. Marketing guru Seth Godin spells out why, when it comes to getting our attention, bad or bizarre ideas are more successful than boring ones.

4.
by Dan Ariely
Available on:
Online Video

Behavioral economist Dan Ariely discusses his new book, The Upside of Irrationality: The Unexpected Benefits of Defying Logic at Work and at Home.

5.
by Brian Tracy
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Online Video

You will find everything that you need to know about the key to success in sales and learning how to do sales the way that top earning sales professionals do it.

6.
by Pamela Swingley
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Online Video

The Art of Internet Marketing with Pamela Swingley.

7.
by Rory Sutherland
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Audio Download | Online Video

Advertising adds value to a product by changing our perception, rather than the product itself. Rory Sutherland makes the daring assertion that a change in perceived value can be just as satisfying as what we consider real value -- and his conclusion has interesting consequences for how we look at life.

8.
by Seth Godin
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Audio Download | Online Video

Seth Godin argues the Internet has ended mass marketing and revived a human social unit from the distant past: tribes.

9.
by Guy Kawasaki
Available on:
Online Video

Author and Venture Capitalist Guy Kawasaki discusses the basics of enchantment as a necessary part of entrepreneurship.

10.
by MC Hammer
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Online Video

MC Hammer, entertainer and entrepreneur, discusses his thoughts on the impact of social media in marketing.

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