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Creating Enchantment
 

Creating Enchantment
by Guy Kawasaki

100 Best TED Talks
Free Audio Books Online

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1.
by Chris Anderson
Available on:
Audio Download | Podcast | Online Audio

The New York Times best-selling author heralds the future of business in Free. He makes the compelling case that, in many instances, businesses can profit more from giving things away than they can by charging for them.

2.
by Malcolm Gladwell
Available on:
Audio Download | Online Video | Video Download

Tipping Point author Malcolm Gladwell gets inside the food industry's pursuit of the perfect spaghetti sauce - and makes a larger argument about the nature of choice and happiness.

3.
by Seth Godin
Available on:
Audio Download | Online Video | Video Download

In a world of too many options and too little time, our obvious choice is to just ignore the ordinary stuff. Marketing guru Seth Godin spells out why, when it comes to getting our attention, bad or bizarre ideas are more successful than boring ones.

4.
by Carmine Gallo
Available on:
Online Video

In his talk, Carmine Gallo demonstrates how extraordinary leaders such as Steve Jobs, Bill Gates, and others communicate the vision and the value behind their service, product, or brand.

5.
by Guy Kawasaki
Available on:
Online Video

Author and Venture Capitalist Guy Kawasaki discusses the basics of enchantment as a necessary part of entrepreneurship.

6.
by Rory Sutherland
Available on:
Audio Download | Online Video

Advertising adds value to a product by changing our perception, rather than the product itself. Rory Sutherland makes the daring assertion that a change in perceived value can be just as satisfying as what we consider real value -- and his conclusion has interesting consequences for how we look at life.

7.
by Johanna Blakley
Available on:
Audio Download | Online Video

Copyright law's grip on film, music and software barely touches the fashion industry ... and fashion benefits in both innovation and sales, says Johanna Blakley. At TEDxUSC 2010, she talks about what all creative industries can learn from fashion's free culture.

8.
by Brian Tracy
Available on:
Online Video

You will find everything that you need to know about the key to success in sales and learning how to do sales the way that top earning sales professionals do it.

9.
by Seth Godin
Available on:
Audio Download | Online Video

Seth Godin argues the Internet has ended mass marketing and revived a human social unit from the distant past: tribes.

10.
Available on:
Audio Download

Highly regarded series of seminars held to encourage and support young science based high tech companies from their decision to spin out a research idea to the point at which they take their product to market.

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