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This Author: Rory Sutherland
This Publisher: TED Talks

Rory Sutherland: Life Lessons from an Ad Man by Rory Sutherland

Rory Sutherland: Life Lessons from an Ad Man

by Rory Sutherland

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Product Details

Publisher
 
Audio Original
Running Time
16 Min.

LearnOutLoud.com Review

Ad man Rory Sutherland takes a look at his profession and shows how advertising makes regular things valuable and that this perceived value is often just as satisfying as what we consider "real" value. He makes many telling jokes about this matter such as why don't we sell placebos as medication if they're actually shown to work in the perception of the ailing person. Throughout the talk he makes his point that advertising can often do a better job at spreading an idea or a product than rational problem solving.


Description

Advertising adds value to a product by changing our perception, rather than the product itself. Rory Sutherland makes the daring assertion that a change in perceived value can be just as satisfying as what we consider real value -- and his conclusion has interesting consequences for how we look at life.


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  • LearnOutLoud.com Product ID: R044771
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