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Rory Sutherland: Life Lessons from an Ad Man on Audio Download
 
Author: Rory Sutherland
Publisher: TED Talks
 Audio Original
Running Time: 16 Min.


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Rory Sutherland: Life Lessons from an Ad Man

Rory Sutherland: Life Lessons from an Ad Man

by Rory Sutherland



Advertising adds value to a product by changing our perception, rather than the product itself. Rory Sutherland makes the daring assertion that a change in perceived value can be just as satisfying as what we consider real value -- and his conclusion has interesting consequences for how we look at life.



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  • LearnOutLoud.com Product ID: R044771
Available On Volumes ISBN ISBN-13
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 Business  Strategy
  Business  Sales & Marketing

 

This Author: Rory Sutherland
This Publisher: TED Talks
 
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