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This Author: Rory Sutherland
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Rory Sutherland: Life Lessons from an Ad Man by Rory Sutherland

Rory Sutherland: Life Lessons from an Ad Man

by Rory Sutherland

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Product Details

Publisher
 
Audio Original
Running Time
16 Min.

Description

Advertising adds value to a product by changing our perception, rather than the product itself. Rory Sutherland makes the daring assertion that a change in perceived value can be just as satisfying as what we consider real value -- and his conclusion has interesting consequences for how we look at life.


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  • LearnOutLoud.com Product ID: R044771
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