Grassroots, Netroots, and the End and Beginning of Politics featuring Amy Goodman (Democracy NOW!), Joan Blades (MoveOn.org) and Micah Sifrey (moderator) speaking at the NetSquared Conference 2006.The American political process is changing. Although the end-goals may differ (win an election vs. solve a large, complex, often intractable social problem), political campaigns and other social change efforts share many characteristics, e.g., the needs to do fundraising, to influence public opinion, and to convince people to become actively involved.
The oft-cited example of the Howard Dean presidential campaign demonstrated how technology can amplify grassroots movements into national groundswells. Since that campaign, the communication technologies available have continued to evolve. Some of the most mobilization of huge numbers of demonstrators against congressional visited sites on the web are now political blogs, left and right.
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