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Activists have been warning for decades that farms and slaughterhouses mistreat animals, and for almost as long, farmers and food industry executives have scoffed. But over the past two years, an unlikely corporation—McDonald's—has taken the lead in the campaign for animal welfare.
Executives at McDonald's and other food corporations say they might never have adopted animal welfare guidelines if they hadn't met a woman with unusual skills and passions: Temple Grandin. Grandin has gained fame for two reasons: first, she is autistic; and second, she says that her autism makes it possible for her to experience the world as cattle and other animals do.
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Here we listen to how the Animal Rights Group PETA forced McDonalds and similar companies to recognize the inhumane practices that were being utilized to provide the average Big Mac.
Though farmers admit the changes imposed have been expensive, this is a telling example of how one major international company has used it''s worldwide clout to bring about positive change.
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