Internet Marketing Podcast
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A series of tips and practical advice on how to get the best from Internet Marketing. Hosted by Andy White of Wire World Media, alongside Daniel Rowles from AI Digital, the show gives access to real insider tips and advice from one of the UKs leading Internet Marketing Agencies. Andy’s lively style and personality keep the show moving along and cut to heart of the subject.
About Podcasting:
For those of you new to podcasting, Click Here to read our "Introduction to Podcasting" Article.
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Podcast Website:
http://www.ai-digital.com/index.php?p=a
#35: Conversion Marketing
andy@wireworldmedia.co.uk (AI Digital with Andy White)Author: AI Digital with Andy White
Thu, Mar 27, 2008
In today's show, we'll be covering Conversion Marketing, how to get visitors to your site to take appropriate action and we'll be talking to Suzie Miller of Certain Shops about their online directory with a difference.
http://www.academyinternet.com
 Download File - 38.5 MB
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#36: Search Engine Optimisation Revisited - Part 1
andy@wireworldmedia.co.uk (AI Digital with Andy White)Author: AI Digital with Andy White
Wed, Apr 23, 2008
In episode 36 we go back to the important topic of SEO, or Search Engine Optimisation and specifically, on page optimisation. Daniel Rowles of Academy Internet tells us how Google sends it's spiders and robots to our websites and how they behave when they get there.
I also interview Jonathan Moss of Ballz.com about his new sports, social networking site.
The topics covered include:-
* How to get into the top ranking with the search engines
* The way people search has changed
* On page optimisation
* How Google sees your pages
* How to see if Google is indexing your site
* Avoiding content that Google cant see
* Choosing good keywords
* Using keywords in your pages
* Interview with Jonathan Moss of Ballz.com
Links to resources mentioned:-
* http://www.wordtracker.com - keyword research tool (free trial available)
* http://www.nichebot.com - another keyword research tool
* http://adwords.google.com - gives comparative keyword research data
* http://www.stevepavlina.com - the .How to get up earlier in the morning. article
* http://www.ballz.com - an interview with owner, Jonathan Moss
This podcast is brought to you by Academy Internet. You can find them at www.academyinternet.com or can call them on 44 if you're outside the UK or 0 within the UK, 1273 733433.
Download File - 47.3 MB
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#37: Search Engine Optimisation Revisited - Part 2
andy@wireworldmedia.co.uk (AI Digital with Andy White)Author: AI Digital with Andy White
Thu, Jun 05, 2008
In episode 37 we cover part 2 of our Search Engine Optimisation mini series, specifically, off page optimisation. Daniel Rowles of Academy Internet tells us about such things as online directories, inbound links, CMS systems and quality content.
Topics covered:
* Online directories;
* Google page rank and how it works;
* Getting inbound links;
* Creating useful, quality content;
* Avoiding duplicate content;
* Getting your site structure right;
* CMS systems;
* Using the link: operator in Google;
* The importance of internal links.
Resources mentioned:
* Joomla - http://www.joomla.org
* Drupal - http://drupal.org
* Wordpress - http://wordpress.org
* Google Webmasters Tools - http://www.google.com/webmasters/tools
Download File - 27.8 MB
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#38: Content Length and Image tricks and CSR
andy@wireworldmedia.co.uk (AI Digital with Andy White)Author: AI Digital with Andy White
Thu, Jul 10, 2008
In episode 38 we cover PHP dynamic text replacement with Daniel and talk to Jason Woodford, Chief Executive of AI Digital, about Corporate Social Responsibility and how to communicate it via the Internet Marketing Channel.
Topics covered:
* PHP dynamic text replacement
* Corporate Social Responsibility
Links
* New AI Digital Website – http://www.ai-digital.com
* Business in the Community – http://www.bitc.org.uk
* AI-Digital CSR Blog – http://www.ai-digitalcsr.com
Download File - 29.5 MB
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#39: Writing for the web revisited
andy@wireworldmedia.co.uk (AI Digital with Andy White)Author: AI Digital with Andy White
Mon, Sep 01, 2008
In episode 39 we take another look at writing for the web including how people read on the web, the proper use of links, thing that every page should have and 4 questions you should always ask yourself about every web page you create. We'll also be hearing about a new tool from Google for find out the key phrases that you should be optimising your pages for. And we'll be talking to a man who has his CRM system talking to Google Adwords.
Coming up in Internet Marketing.
Topics covered:
* Google insights – compares volumes for different search phrases
* Twitter search for monitoring twitterings
* Twitter Tools for Wordpress for creating blog posts of you day's twittering
* Tweet from you iPhone with Twitterific
* How people read on the web
* The importance of summaries
* The proper way to bold your text
* The correct use of links
* What every page should have
* The 4 questions you should ask of your web pages
* The ideal copy length for good search
* Whole site verses single page search optimisation
* Salesforce integration with Google Adwords
* Capturing customer enquiry data straight into your CRM system
Links
* Google Insights - http://www.google.com/insights/search
* Twitter Tools - http://alexking.org/projects/wordpress
* UKSA – http://www.uksa.org
* http://www.salesforce.com
Download File - 46.7 MB
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#40: Making email marketing more effective
andy@wireworldmedia.co.uk (AI Digital with Andy White)Author: AI Digital with Andy White
Wed, Sep 10, 2008
In episode 40 we examine the best ways to use email in your Internet Marketing arsenal, everything from selecting the right subject line to how people read email. And we talk to Ciaran Rogers about how he is integrating an email marketing analysis tool with his CRM system.
Coming up in Internet Marketing.
Topics covered:
* Getting the right subject line
* The correct way to test the email
* What you must have at the beginning of your email
* The best format for HTML emails
* Knowing email client compatibility issues
* Taming disorderly line wraps
* Platform compliance and taking advantage of the mobile revolution
* How people read email
* Finding your hot prospects
* Capturing screencasts for free with Jing
Links
* http://www.fourhourworkweek.com/
* http://validator.w3.org/
* http://www.brandwatch.net/
* http://genius.com/us/products/salesgenius.html
* http://www.jingproject.com/
Download File - 36.7 MB
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#41: Chrome, Recession Strategies and Podcast Promotion
andy@wireworldmedia.co.uk (AI Digital with Andy White)Author: AI Digital with Andy White
Wed, Sep 24, 2008
"We have a feast of Google goodies in episode 41, plus some juicy strategies for implementing your Internet Marketing in these uncertain times. Plus we spill the beans on how we promoted this podcast in the early days in response to a listener's audio question.
Coming up in Internet Marketing.
Topics covered:
* Google Chrome
* Google's reconsideration request service
* Google Ad Manager
* Google Chart
* Using Freelancers
* Finding true SEO experts
* Finding good Pay Per Click management
* Using email to stay close to your customers
* Using podcasting and how to promote your show
Links:
* http://www.google.com/webmasters/tools/reconsideration
* http://www.google.com/admanager
* http://code.google.com/apis/chart
* http://www.guru.com
* http://www.freelanceadvisor.co.uk
Download File - 0.0 MB
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#42: Google Analytics Revisited
andy@wireworldmedia.co.uk (AI Digital with Andy White)Author: AI Digital with Andy White
Thu, Oct 30, 2008
"Google Analytics has grown into a handsome beast since we last looked at it - with some nice new features. In today's show Daniel Rowles and I take another look at how it can be integrated into your online marketing.
Topics covered:
* Getting your analytics strategy right
* The history of Google Analytics
* Setting up Google Analytics
* Limitations of Google Analytics
* How accurate is Google Analytcs
* Where you main focus should be when interpreting the results
* The difference between hits and visits
* The power of tracking conversions in online marketing
* Industry benchmarking . Google Analytic's new feature
* Integrated Website Optimiser and how to use it
* Tie in with Ad Words
* How to use filtering to segregate your audience statistics
* The best frequency to email in email marketing
* The best time to email students when email marketing
* The best time to send emails for various market segments
Links:
* http://code.google.com/apis/analytics
* http://www.internetmarketingteens.com
* http://www.subscribemanga.com
Download File - 0.0 MB
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#43: Digital Marketing in a Recession
andy@wireworldmedia.co.uk (AI Digital with Andy White)Author: AI Digital with Andy White
Thu, Nov 27, 2008
In today's show Daniel Rowles and I discuss how companies can utilise digital marketing effectively during the recession and take a look at some really nice new tools from Google. I also Speak to Ian Ozsvald of ShowMeDo.com about how his use of online marketing.
Topics covered:
* The power of podcasting
* The shift of budgets to digital marketing
* Building trust online
* Putting your brand online
* Google Analytics with advanced segments
* Google Website Optimiser
* Multi- variance Testing
Links
* http://www.uksa.org
* http://www.google.com/websiteoptimizer
* http://showmedo.com
Download File - 0.0 MB
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#44: Content Management Systems
andy@wireworldmedia.co.uk (AI Digital with Andy White)Author: AI Digital with Andy White
Thu, Jan 08, 2009
In a late pre-Christmas show, Dan and I explore the world of Content Management Systems and in particular Wordpress, Joomla and Drupal.
Topics covered:
* Finding a reliable hosting companies
* The difference between hosting domains and websites
* Tools for monitoring inbound links
* Tools for creating site maps
* Comparison between Wordpress, Drupal and Joomla
Links:
* http://www.firstserv.com
* http://www.memset.com
* http://www.easyspace.com
* http://www.hostmysite.com
* http://www.seobook.com/tools
* http://www.linkdiagnosis.com
* http://www.gsitecrawler.com
* http://www.drupal.org
* http://www.joomla.org
* http://www.wordpress.org
* http://www.simplyweddingphotography.co.uk
* http://www.revolutiontwo.com
* http://www.artisteer.com
* http://wufoo.com/tour/payments
Download File - 31.5 MB
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#45: SEO Latest Trends
andy@wireworldmedia.co.uk (AI Digital with Andy White)Author: AI Digital with Andy White
Thu, Jan 29, 2009
In today's episode, Daniel Rowles has a round table discussion with his senoir SEO team about trends they have seen in SEO in recent weeks. and Andy speaks to Razia Ahamed of Touchnote.com about how they are using online marketing.
Topics Discussed:
* Universal search in Google
* Google sandbox becomes the Reverse Sandbox
* Microformats and the Semantic Web
Lines to add into your hosts file to prevent yourself triggering Google Analytics:
127.0.0.1 www.google-analytics.com
127.0.0.1 ssl.google-analytics.com
Follow Dan on Twitter: http://twitter.com/DanielRowles
Links:
* http://www.touchnote.com
* http://www.sitevisibility.co.uk/blog
Download File - 30.9 MB
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#46: Nuggets from SES London
andy@wireworldmedia.co.uk (AI Digital with Andy White)Author: AI Digital with Andy White
Thu, Feb 26, 2009
In a lively round table session today I talk to Daniel Rowles and Kelvin Newman about web analytics - or should I say the expectations and demand of said web anayltics, mobile search marketing, some useful Twitter tips and what microphone we use for recording the podcast.
All coming up in Internet Marketing!
Topics covered:
* What microphone do we use for Internet Marketing?
* Notes from Search Engine Strategies (SES) London
* Expectations ramp up for web analytics
* Greater demand for analytics interpretation
* The future of search marketing
* Search marketing and mobile devices
* Why are some people going off Google Analytics?
* Social Media Marketing and the hype cycle
* Why are there so few brits on the Search Engine curcuit?
* The value of Twitter for business
* Twitter tips and techniques
Links:
* Filtering Google Analytics from a Mac
* Internet Advertising Bureau - www.iabuk.net
* Great Beginners Guide To Twitter - http://www.slideshare.net/onlinejournalist/twitter-for-beginners-1012050?type=powerpoint
Download File - 28.0 MB
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#47: Twitter Conversations and Animoto
andy@wireworldmedia.co.uk (AI Digital with Andy White)Author: AI Digital with Andy White
Sat, Apr 04, 2009
In another enthusiastic round table chat today I talk to Daniel Rowles and Kelvin Newman about Twitter the conversations encountered on the seminar circuits. And I speak to Scot Collier, a photographer who is making good use of Animoto to promote his business.
All coming up in Internet Marketing!
Topics covered:
* Twitter experiments done by e-Consultancy
* Using Twitter in customer service
* Using Twitter for encouraging feedback
* Possible benefits of allowing negative feedback on your products
* Tweetdeck
* Using Bit.ly to track traffic
* Using Twitter for getting realtime feedback
* Twitter hashtags (We've agreed on #impc for this podcast)
* Kelvin's TweetSheet
* Zappos - the American Shoe Company's use of Twitter
* Twitter and Facebook as an alternative to email
* Namecheap's 10% traffic and 20% increase in sales due to a Twitter campaign
* The viral effect of Twitter
* Using Twitter in promotions
* Comparison of Twitter and Facebook
* The Gartner hype cycle and Twitter
* The immediacy of Twitter
* The use of Animoto as a promotion tool for photographers
Links:
* http://econsultancy.com
* http://www.tweetdeck.com
* http://bit.ly
* http://www.sitevisibility.co.uk/blog - Apple Pie and Custard blog
* http://animoto.com
Daniel Rowles:
Email: daniel.rowles@ai-digital.com
Business: http://www.ai-digital.com
Twitter: http://twitter.com/DanielRowles
Andy White:
Email: andy@wireworldmedia.co.uk
Blog: http://www.andywhite.org
Business: http://www.wireworldmedia.co.uk
Twitter: http://twitter.com/doctorpod
Skype: atwhite
Download File - 28.9 MB
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#48: Ink, Paper and Screencasts
andy@wireworldmedia.co.uk (AI Digital with Andy White)Author: AI Digital with Andy White
Wed, Apr 29, 2009
In a paper-and-ink-oriented conversation today, Kelvin Newman and Helen Trendell tell me about their favourite Internet Marketing books. And I speak to Ian Ozsvald of Procasts and Showmedo, about the how and why of screencasting.
All coming up in Internet Marketing!
Topics covered:
* Getting depth of knowledge from books
* Efficient working
* Outsourcing and virtual assistants
* Email management
* Market research using pay per click trials
* The use of stories in marketing
* Steps to delivering creativity
* Combining traditional and digital marketing
* Why use screencasts
* How to make screencasts
* Online screencasting systems
* Using screencasts in support
The books:
* The Four Hour Work Week - Tim Ferris
* Made to Stick - Chip and Dan Heath
* After Image - John Grant
* Meatball Sundae - Seth Godin
Links:
http://procasts.co.uk
http://blog.procasts.co.uk
http://showmedo.com
http://www.jingproject.com
http://www.screentoaster.com
http://screencastle.com
Kelvin Newman:
Email: kelvin.newman@sitevisibility.com
Business: http://www.ai-digital.com
Twitter: http://twitter.com/kelvinnewman
Helen Trendell:
Email: helen.trendell@sitevisibility.com
Andy White:
Email: andy@wireworldmedia.co.uk
Blog: http://www.andywhite.org
Business: http://www.wireworldmedia.co.uk
Twitter: http://twitter.com/doctorpod
Skype: atwhite
Download File - 30.2 MB
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#49: An SMX Bounty and Moonwalking Bears
andy@wireworldmedia.co.uk (AI Digital with Andy White)Author: AI Digital with Andy White
Wed, May 27, 2009
Fresh from SMX London 2009, our roving reporter, Kelvin Newman has brought a bounty of interviews. We have Rand Fishkin, founder of SEOMoz.org on Why he changed from a consultancy to a publisher, Lyndon Antcliff on how a made up story went viral, Ciarán Norris who did the Transport for London video with the Moonwalking bear, and a very short interview with Seth Godin (there were technical problems with the link and Seth has very kindly agreed to come back next month).
Plus, of course, commentary on the latest trends in online marketing from Helen Trendell. All coming up in Internet Marketing!
Topics covered:
* Microformats now used by Google
* Writing viral stories to get links
* How search engines think
* The freemium business model
* What's new in social media
* Using multiple social media channels
* Viral content
* Common mistakes made on Google Analytics
* Plugins for Google Analytics
* The 3 most important parameters to look at on Google Analytics
Links:
* http://searchmarketingexpo.com - Search Marketing Expo (SMX)
* http://changelog.ca/project/VideoPress - VideoPress plugin for WordPress
* http://www.wolframalpha.com - The Computational Knowledge Engine
* http://www.magneticwebcontent.com
* http://www.seomoz.org
* http://www.xe.com/ucc - The Universal Currency Convertor
* http://www.youtube.com/watch?v=47LCLoidJh4 - Transport for London Video with the Moonwalking Bear
* http://visualrevenue.com/blog/2009/05/book-launch-yahoo-web-analytics.html - Dennis Mortensen's new book, Yahoo Web Analytics
* http://sethgodin.typepad.com - Seth Godin's blog
* http://www.nonlineblogging.com - David Hughes
Kelvin Newman:
Email: kelvin.newman@sitevisibility.com
Business: http://www.ai-digital.com
Twitter: http://twitter.com/kelvinnewman
Helen Trendell:
Email: helen.trendell@sitevisibility.com
Andy White:
Email: andy@wireworldmedia.co.uk
Blog: http://www.andywhite.org
Business: http://www.wireworldmedia.co.uk
Twitter: http://twitter.com/doctorpod
Skype: atwhite
Download File - 35.8 MB
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#49a: Our Pre 50th Show Request
andy@wireworldmedia.co.uk (AI Digital with Andy White)Author: AI Digital with Andy White
Thu, Jun 18, 2009
Hello all, Andy White here with possibly our shortest ever episode of Internet Marketing. Our next episode will be our 50th and we wanted to do something a bit special - well OK THIS is our 50th episode but we're going to call it 49a so the next one really is our 50th.
We'd like to do a questions and answers show so we need your questions. They can be about anything to do with Internet Marketing. Now if you're on Twitter just send them in with the hashtag impc otherwise send an email to Kelvin at kelvin.newman@sitevisibility.com
Looking forward to hearing your questions - see you a a week or two.
Kelvin Newman:
Email: kelvin.newman@sitevisibility.com
Business: http://www.ai-digital.com
Twitter: http://twitter.com/kelvinnewman
Helen Trendell:
Email: helen.trendell@sitevisibility.com
Andy White:
Email: andy@wireworldmedia.co.uk
Blog: http://www.andywhite.org
Business: http://www.wireworldmedia.co.uk
Twitter: http://twitter.com/doctorpod
Skype: atwhite
Download File - 1.4 MB
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#50: The 50th Episode - Questions and Answers
andy@wireworldmedia.co.uk (AI Digital with Andy White)Author: AI Digital with Andy White
Wed, Jul 01, 2009
In todays 50th show, we these the top questions from our listeners, including:
What's the worst SEO disaster the team have come across?
Do you know of any good examples of non-video viral success stories
What are your preferred keyword research tools?
Can I sell podcasts and videos on iTunes?
Are google picking up tweets?
How should I promote a small business blog?
Links:
http://www.seomoz.org/
https://adwords.google.com/select/TrafficEstimatorSandbox - google traffic estimator
http://www.tunecore.com/
http://www.premiumcast.com/
http://tr.im/
http://bit.ly/
http://searchengineland.com/
http://su.pr
http://www.tweetlater.com/
http://hootsuite.com/
http://www.marketingonlinelive.com
http://www.magentocommerce.com/
http://www.bing.com/
Kelvin Newman:
Email: kelvin.newman@sitevisibility.com
Business: http://www.ai-digital.com
Twitter: http://twitter.com/kelvinnewman
Andy White:
Email: andy@wireworldmedia.co.uk
Blog: http://www.andywhite.org
Business: http://www.wireworldmedia.co.uk
Twitter: http://twitter.com/doctorpod
Skype: atwhite
Download File - 41.8 MB
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#51: Analytics Bonanza
andy@wireworldmedia.co.uk (AI Digital with Andy White)Author: AI Digital with Andy White
Fri, Jul 24, 2009
In episode 51 a very analytics oriented show with a bunch of tips from Kelvin Newman and a great interview with Avinash Kaushik Author of Web Analytics: An Hour A Day and an Analytics Evangelist for Google. Plus an opportunity to participate in the development of a Podcasting ebook and get complementary pre-release versions.
Topics:
* Advertising on the BBC
* Yoast Google Analytics for WordPress plugin - http://yoast.com/wordpress/google-analytics/
* RSS subscribers tracking - http://icanhaz.com/rssanalytics
* Feedsmith WP Plugin - http://feedburner.google.com/fb/static/feedburner_feedsmith_plugin_2.3.zip
* Displaying different phone numbers based on referrer - http://www.adinsight.eu
* Tracking referrals from Twitter clients - http://yoast.com/twitter-analytics/
* Identifying traffic from bookmarks - http://www.epikone.com/blog/2009/05/20/how-google-analytics-tracks-bookmark-visits/
* Google Analytics URL builder
* Wire World Media Podcasting Guides - Complementary pre-release versions in return for survey and feedback - http://www.wireworldmedia.co.uk/survey
* Interview with Avinash Kaushik - http://www.kaushik.net/avinash/
Kelvin Newman:
Email: kelvin.newman@sitevisibility.com
Business: http://www.ai-digital.com
Twitter: http://twitter.com/kelvinnewman
Andy White:
Email: andy@wireworldmedia.co.uk
Blog: http://www.andywhite.org
Business: http://www.wireworldmedia.co.uk
Twitter: http://twitter.com/doctorpod
Skype: atwhite
Download File - 36.8 MB
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#52: Online Brand Authenticity
andy@wireworldmedia.co.uk (AI Digital with Andy White)Author: AI Digital with Andy White
Mon, Aug 31, 2009
In today's show Helen Tredel talks Neil Crofts about how to find and communicate the essence of your business online. And I am joined by Kelvin Newman and Daniel Rowles to discuss:
Topics:
* Google Adsense' new model - Ad Review Centre
* Publishing and freemium models
* Memberwing - a cool plugin for WordPress
* Subhub - a CMS for subscription websites
* SEO tools: google alerts, integrated marketing approaches and social objects
Links:
http://www.memberwing.com/
http://www.subhub.com/
http://www.wireworldmedia.co.uk/survey - Become a partner to Andy's podcasting book as it is written
http://www.neilcrofts.com/
Kelvin Newman:
Email: kelvin.newman@sitevisibility.com
Business: http://www.ai-digital.com
Twitter: http://twitter.com/kelvinnewman
Andy White:
Email: andy@wireworldmedia.co.uk
Blog: http://www.andywhite.org
Business: http://www.wireworldmedia.co.uk
Twitter: http://twitter.com/doctorpod
Skype: atwhite
Helen Trendell:
Email: helen.trendell@sitevisibility.com
Download File - 49.1 MB
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#53: The Theme Koala Caper
andy@wireworldmedia.co.uk (AI Digital with Andy White)Author: AI Digital with Andy White
Thu, Oct 01, 2009
In today's show Kelvin talks to Steve Waddington of Speed Communications about online PR. I am also joined today by Helen Trendell and Daniel Rowles.
Questions to ask your agency
Multiple suppliers
The specification process
Wireframe diagram
Letting designers do their job
Enabling Integrated Search Campaigns
SOSTAC (Situational Analysis Objectives Strategy Tactics Actions and Control)
Increasing Leads
Reduce PPC spend
Making mist of reduced resources
THEME for increasing leads (Tribes, Hook, Engaging content, Marketing, Evaluation)
KOALA for Reduced budgets (Key word, Optimise, Add call to actions, Link internally, Approach 3rd party sites)
CAPER for reduced resources (Content, Audience, Platforms, Engage, Repurposing)
Squidoo
Brands in public
Posterous
Email gateway for blogging
Interview with Steve Waddington of Speed Communications
What is the biggest challenge for PR online?
Can all businesses adapt to online PR?
The role of Twitter in online PR
What are the best metrics tools for online PR?
Can we learn online PR from the apprentice?
3 quick and easy online PR tips
Links
Helen's white paper on Integrated Search - http://www.sitevisibility.co.uk/downloads/?did=9
SOSTAC - http://www.businessballs.com/pr_smiths_sostac_planning_method.htm
http://ad.ly
http://www.webshoutmarketing.net
http://posterous.com
Measurement Camp - http://measurementcamp.wikidot.com
Speed Communications - http://www.speedcommunications.com
Kelvin Newman:
Email: kelvin.newman@sitevisibility.com
Business: http://www.ai-digital.com
Twitter: http://twitter.com/kelvinnewman
Daniel Rowles:
Email: danielrowles@artreview.com
Blog: http://www.targetinternet.com
Twitter: http://twitter.com/DanielRowles
Andy White:
Email: andy@wireworldmedia.co.uk
Blog: http://www.andywhite.org
Business: http://www.wireworldmedia.co.uk
Twitter: http://twitter.com/doctorpod
Book: http://podcastingunleashedthebook.com
Skype: atwhite
Helen Trendell:
Email: helen.trendell@sitevisibility.com
Download File - 41.0 MB
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#54: Questions, answers and Subhub
andy@wireworldmedia.co.uk (AI Digital with Andy White)Author: AI Digital with Andy White
Mon, Nov 02, 2009
Welcome to the show where we give you lowdown, the inside information and the word from the experts to help you use the internet as part of your marketing machine.
Internet Marketing is brought to you by AI Digital at hhtp://www.ai-digital.com
This month, questions and answers with Andy White, Daniel Rowles, Kelvin Newman and Helen Tredell:
Suggested tools for SMS marketing:
http://www.pure360.com
http://www.mobify.com
http://artbuzz.it (mentioned by Dan)
http://sign-up.to
Suggested tools for email marketing:
http://www.verticalresponse.com
http://www.mailchimp.com
http://www.alchemyworx.com
http://www.sitevisibility.co.uk
The importance of opting in
Can spam rules - USA
One click unsubscribe - why it's so important
How to add existing emails to a list
Watch out for annoying ads in email list acknowledgement screens
How to get live chat from a webpage
http://wlmstatus.net
http://www.imessengr.com
http://www.evoca.com - recording from webpage
How to get early episodes of Internet Marketing
Until the new site goes live, get them straight from the server: http://media1.wireworldmedia.co.uk/im001.mp3, im002.mp3, ..., im044.mp3
Get recent episodes straight from the Feedburner page: http://feeds2.feedburner.com/AcademyIM or from iTunes
Recommended podcasts/websites for newbie internet marketers:
Internet Business Mastery podcast - http://www.internet-based-business-mastery.com
http://www.targetinternet.com
http://webmasterradio.fm
http://lynda.com
http://shoemoney.com - 12 week course
How google indexes tweets
Andy's book on podasting - Podcasting Unleashed: How to turn your passion into an audio podcast
http://podcastingunleashedthebook.com
http://groups.google.com/group/podcasting-unleashed
Miles Galliford of Subhub interview - http://www.subhub.com
Kelvin Newman:
Email: kelvin.newman@sitevisibility.com
Business: http://www.ai-digital.com
Twitter: http://twitter.com/kelvinnewman
Daniel Rowles:
Email: Daniel@targetinternet.com
Blog: http://www.targetinternet.com
Twitter: http://twitter.com/DanielRowles
Andy White:
Email: andy@wireworldmedia.co.uk
Blog: http://www.andywhite.org
Business: http://www.wireworldmedia.co.uk
Twitter: http://twitter.com/doctorpod
Book: http://podcastingunleashedthebook.com
Skype: atwhite
Helen Trendell:
Email: helen.trendell@sitevisibility.com
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Business
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Business
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