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Marketing Nerds by Search Engine Journal Podcast by Kelsey Jones

Marketing Nerds by Search Engine Journal Podcast

by Kelsey Jones

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Marketing Nerds is a weekly show put on by Search Engine Journal. Search Engine Journal "SEJ" covers the marketing industry, focusing on SEO, Paid Search, Social Media, Entrepreneurship, Content Marketing. Each week we interview some of the best and brightest Marketing Nerds on their best actionable takeaways and their views on where the industry is headed. Our SEJ hosts include Kelsey Jones, Loren Baker, Brent Csutoras, Jenise Henrikson, Caitlin Rulien and Danielle Antosz.


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https://www.searchenginejournal.com

“Why Page Speed is So Important to SEO” via Jon Henshaw [PODCAST] by @rinadianewrites

Author: Search Engine Journal
Fri, Mar 10, 2017


Kelsey Jones and Raven Tools co-founder Jon Henshaw talk about why page speed affects SEO, the pros and cons of AMP, and how a mobile-first index ties into putting the user first when it comes to the search and website experience.

The post “Why Page Speed is So Important to SEO” via Jon Henshaw [PODCAST] by @rinadianewrites appeared first on Search Engine Journal.



Download File - 75.1 MB (Click to Play on Mobile Device)
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What Are The Best Practices in Creating Spanish Versions of Websites? [PODCAST] by @rinadianewrites

Author: Search Engine Journal
Fri, Feb 24, 2017


In this pilot episode of Search Engine Nerds, Kelsey Jones is joined by Zeph Snapp to talk about best practices for creating Spanish versions of websites. Zeph and Kelsey discuss what you need to do before getting started, whether translating content is better than creating new content, and what to keep in mind when it comes to international SEO.

The post What Are The Best Practices in Creating Spanish Versions of Websites? [PODCAST] by @rinadianewrites appeared first on Search Engine Journal.



Download File - 51.9 MB (Click to Play on Mobile Device)
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Link Building for “Boring” Industries [Webinar Recap] by @rinadianewrites

Author: Search Engine Journal
Mon, Feb 13, 2017


SEJ Founder Loren Baker joined SEJ ThinkTank on February 8th to share link building strategies for those less-than-exciting industries. Check out this post for a full recap of his presentation, including slides and a video.

The post Link Building for “Boring” Industries [Webinar Recap] by @rinadianewrites appeared first on Search Engine Journal.



Download File - 127.7 MB (Click to Play on Mobile Device)
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How to Avoid Digital Burnout [PODCAST] by @rinadianewrites

Author: Search Engine Journal
Fri, Feb 10, 2017


In this new working world and with the constant changes in technology, how do we keep ourselves from burning out? Kathleen Garvin and Amanda Russell join Marketing Nerds to share their insights on how to avoid burnout in this digital age.

The post How to Avoid Digital Burnout [PODCAST] by @rinadianewrites appeared first on Search Engine Journal.



Download File - 88.5 MB (Click to Play on Mobile Device)
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Brands and Social Media Insights: Finding the “Why” Behind the “What” [PODCAST] by @rinadianewrites

Author: Search Engine Journal
Fri, Feb 03, 2017


How does a brand find the “why” behind the “what” with social media insights? In this episode of Marketing Nerds, Caitlin Rulien is joined by John Donnelly III of Crimson Hexagon to chat about better understanding what customers are saying on social media.

The post Brands and Social Media Insights: Finding the “Why” Behind the “What” [PODCAST] by @rinadianewrites appeared first on Search Engine Journal.



Download File - 42.1 MB (Click to Play on Mobile Device)
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How to Kick Ass at Amazon SEO With Robyn Johnson [PODCAST] by @rinadianewrites

Author: Search Engine Journal
Thu, Jan 26, 2017


Amazon and e-commerce expert Robyn Johnson joins Kelsey Jones to share the latest insights and best practices for Amazon SEO.

The post How to Kick Ass at Amazon SEO With Robyn Johnson [PODCAST] by @rinadianewrites appeared first on Search Engine Journal.



Download File - 52.3 MB (Click to Play on Mobile Device)
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Freelancers Forum #10: Getting Out of the Hustle Mentality by @rinadianewrites

Author: Search Engine Journal
Fri, Jan 20, 2017


In this episode of the Freelancers Forum series, SEJ editors Kelsey Jones and Danielle Antosz share tips for moving from a hustle mentality of fear to one of time management and triumph.

The post Freelancers Forum #10: Getting Out of the Hustle Mentality by @rinadianewrites appeared first on Search Engine Journal.



Download File - 55.4 MB (Click to Play on Mobile Device)
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How to Find Freelance Clients [Webinar Recap] by @megcabrera

Author: Search Engine Journal
Mon, Jan 16, 2017


Danielle Antosz, SEJ's Features Editor, and a full-time freelancer, joined SEJ ThinkTank webinar series to talk about finding freelance clients. If you are looking for ways to succeed in freelancing, there are plenty of insider tips that you can learn from her presentation.

The post How to Find Freelance Clients [Webinar Recap] by @megcabrera appeared first on Search Engine Journal.



Download File - 122.2 MB (Click to Play on Mobile Device)
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Noelle Federico on How to Really Stand Out on Instagram [PODCAST] by @rinadianewrites

Author: Search Engine Journal
Fri, Jan 13, 2017


In this episode, SEJ's Social Producer, Caitlin Rulien, chats with Noelle Federico of Dreamstime.com. They discuss brands who are rocking Instagram, how to gauge success, and apps to help along the way.

The post Noelle Federico on How to Really Stand Out on Instagram [PODCAST] by @rinadianewrites appeared first on Search Engine Journal.



Download File - 70.6 MB (Click to Play on Mobile Device)
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What Is the Google Mobile Interstitial Penalty? [PODCAST] by @rinadianewrites

Author: Search Engine Journal
Fri, Jan 06, 2017


Kelsey Jones speaks with Simon and Edward from Blue Array on what the upcoming Mobile Interstitial Penalty from Google is, how to check to see if your site has been affected, and how a mobile-first world has affected UX.

The post What Is the Google Mobile Interstitial Penalty? [PODCAST] by @rinadianewrites appeared first on Search Engine Journal.



Download File - 48.0 MB (Click to Play on Mobile Device)
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Erin Robbins on How Sales and Marketing Can Use Search Data to Communicate Better [PODCAST] by @rinadianewrites

Author: Search Engine Journal
Fri, Dec 30, 2016


Erin Robbins of Ginzametrics talks with SEJ Executive Editor Kelsey Jones about why sales and marketing should actually work together, and how the personal relationship building of sales is something that could serve digital marketing departments better.

The post Erin Robbins on How Sales and Marketing Can Use Search Data to Communicate Better [PODCAST] by @rinadianewrites appeared first on Search Engine Journal.



Download File - 14.2 MB (Click to Play on Mobile Device)
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Raising Awareness for Diversity in Tech With Frances Donegan-Ryan [PODCAST] by @rinadianewrites

Author: Search Engine Journal
Fri, Dec 23, 2016


As host of Janes of Digital and part of the Bing Ads Global Community Engagement team, Frances Donegan-Ryan speaks with Kelsey Jones on how talking about issues in race, gender, and diversity in our industry can make us stronger, as well as what to do when you see harassment happening.

The post Raising Awareness for Diversity in Tech With Frances Donegan-Ryan [PODCAST] by @rinadianewrites appeared first on Search Engine Journal.



Download File - 85.2 MB (Click to Play on Mobile Device)
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How to Successfully Market on Reddit [Webinar Recap] by @dantosz

Author: Search Engine Journal
Mon, Dec 19, 2016


If you have considered marketing your brand on Reddit, you have likely heard the horror stories. The AMAs gone astray or the sad attempt Pilot made at using a meme to promote their own brand. The horror stories are enough to scare away many a marketer. Here’s the thing – you CAN market on Reddit. But only if you approach the audience the way they like to be approached. This week, our SEJ ThinkTank webinar series welcomed back Brent Csutoras, the Chief Social Media Strategist for SEJ and a Redditor of more than a decade. If you are looking to succeed […]

The post How to Successfully Market on Reddit [Webinar Recap] by @dantosz appeared first on Search Engine Journal.



Download File - 128.4 MB (Click to Play on Mobile Device)
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Sara Spivey on the Power of Online Reviews & How They Drive ROI [PODCAST] by @rinadianewrites

Author: Search Engine Journal
Fri, Dec 16, 2016


In this Marketing Nerds episode, Sara Spivey, Chief Marketing Officer at Bazaarvoice, joined SEJ Features Editor Danielle Antosz to discuss the power of online reviews and how to use them to drive ROI.

The post Sara Spivey on the Power of Online Reviews & How They Drive ROI [PODCAST] by @rinadianewrites appeared first on Search Engine Journal.



Download File - 44.0 MB (Click to Play on Mobile Device)
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Crafting the Perfect Content Strategy with Brody Dorland [PODCAST] by @rinadianewrites

Author: Search Engine Journal
Fri, Dec 09, 2016


In this episode of Marketing Nerds, Kelsey Jones was joined by Brody Dorland, co-founder of DivvyHQ, to talk about how to craft a content marketing strategy, what types of content you should be creating for your industry, and how to repurpose your content.

The post Crafting the Perfect Content Strategy with Brody Dorland [PODCAST] by @rinadianewrites appeared first on Search Engine Journal.



Download File - 60.6 MB (Click to Play on Mobile Device)
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Link Building: Strategies & Resources [Webinar Recap/Podcast] by @dantosz

Author: Search Engine Journal
Fri, Dec 02, 2016


Loren Baker, the Founder of Search Engine Journal, joined the SEJ ThinkTank on November 30th to share his link building expertise. This is a full recap of his presentation, including a video.

The post Link Building: Strategies & Resources [Webinar Recap/Podcast] by @dantosz appeared first on Search Engine Journal.



Download File - 131.1 MB (Click to Play on Mobile Device)
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The Evolution of Marketing with Geoffrey Colon [PODCAST] by @rinadianewrites

Author: Search Engine Journal
Fri, Dec 02, 2016


When it comes to marketing, it's all about how we talk to each other. Geoffrey Colon joined SEJ Executive Editor Kelsey Jones to discuss how communication and emotion affect marketing and the impact of voice search on our industry.

The post The Evolution of Marketing with Geoffrey Colon [PODCAST] by @rinadianewrites appeared first on Search Engine Journal.



Download File - 55.6 MB (Click to Play on Mobile Device)
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How to Own Multiple Online Businesses with Brent Csutoras [PODCAST] by @rinadianewrites

Author: Search Engine Journal
Fri, Nov 25, 2016


In this episode of Marketing Nerds, Brent Csutoras, SEJ's Chief Social Media Strategist, joined SEJ Executive Editor Kelsey Jones to talk about how to manage multiple online businesses effectively.

The post How to Own Multiple Online Businesses with Brent Csutoras [PODCAST] by @rinadianewrites appeared first on Search Engine Journal.



Download File - 73.0 MB (Click to Play on Mobile Device)
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Kerry Jones on Creating Content Around Hot Button Topics #MarketingNerds [PODCAST] by @rinadianewrites

Author: Search Engine Journal
Fri, Nov 18, 2016


In this Marketing Nerds episode, SEJ Features Editor Danielle Antosz was joined by Kerry Jones, Associate Marketing Director at Fractl to talk about how to responsibly create content around news and hot button topics.

The post Kerry Jones on Creating Content Around Hot Button Topics #MarketingNerds [PODCAST] by @rinadianewrites appeared first on Search Engine Journal.



Download File - 49.3 MB (Click to Play on Mobile Device)
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Cost-Effective Ways to Create Content and New Content Trends for 2017 by @rinadianewrites

Author: Search Engine Journal
Thu, Nov 17, 2016


When it comes to making the most out of your SEO budget, content and page speed matter. Here are cost-effective ways of creating custom content and improving page speed straight from the experts.

The post Cost-Effective Ways to Create Content and New Content Trends for 2017 by @rinadianewrites appeared first on Search Engine Journal.



Download File - 17.9 MB (Click to Play on Mobile Device)
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