Small Business Marketing Minute Podcast
Learn how to use the Duct Tape Marketing System created by John Jantsch, widely regarded as the world's most successful small business marketing system. Our practical how-to tips, advice, and real-life examples will teach you what you need to know to implement this system in your business. Take the mystery out of your marketing and get inspired to grow your business! Marketing topics covered on the podcast by Kevin Jordan from Redpoint Marketing Consultants will include marketing strategy, inbound marketing tactics, online marketing, lead generation, sales, referral generation, and much more. Most episodes will last just a few minutes so that you can fit them into your busy schedule, but occasionally episodes featuring special guests will run a bit longer.
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Episode 203: How to Get on a Top 100 Blog List
Sat, Mar 25, 2017
I recently achieved a big win for one of my local small business clients. His website was added to a list of the top 100 blogs in his niche, giving him a high-quality backlink to his website and increased credibility. In this episode, I tell you how I did it and what you need to do to do it for yourself. Download File - 10.1 MB (Click to Play on Mobile Device) Listen To This Podcast (Streaming Audio)
Episode 202: Scott Scanlon Discusses How to Curate Content to Grow Your Audience
Sat, Feb 25, 2017
If you're a local small business owner that knows content marketing is important but you just don't have the time to create your own content (or the money to pay someone else to do it), then Scott Scanlon has just the solution for you. Scott is the founder and owner of Curation Suite, a tool that makes the process of content curation easier than ever.
What is content curation, you ask? Content curation is basically taking other people's content and using it--legally--to drive traffic to your platform. If you listen to the episode, you'll walk away with some concrete ideas about how and why you should seriously consider developing a content curation strategy for your business. Download File - 25.8 MB (Click to Play on Mobile Device) Listen To This Podcast (Streaming Audio)
Episode 201: Wiston Litherill Discusses the Value of Customer Interviews
Sat, Feb 18, 2017
Today's podcast guest and I both use a very valuable tactic to help our clients improve their marketing message. That tactic is interviewing our client's customers to see what they have to say about the business, instead of simply asking our clients what they think their customers would say about their business.
Liston Witherill is the CEO of Good Funnel, a digital marketing agency based in Portland, Oregon. It focuses on data-driven and performance marketing to help clients increase conversions and hone brand messages. Liston shares the philosophy used by myself and many other of the consultants in the Duct Tape Marketing Consultant Network, which is that before you jump into marketing tactics for a client you must first understand why their customers buy from them.
That's where interviewing our clients' customers helps. In my interview with Liston, we compare notes on how we go about the process of doing the interviews, what questions we ask in the interviews, and what kind of insight into our client's businesses we get from doing it. Liston also discusses how he uses those insights to increase conversions for his clients. If you take the time to listen to the interview, I think you'll walk away with some great ideas about how you can use feedback from your customers to make adjustments to your own marketing strategy that could significantly improve your results. Download File - 22.9 MB (Click to Play on Mobile Device) Listen To This Podcast (Streaming Audio)
Episode 200: Googe Reviews Update and SSL Certificates
Sat, Feb 11, 2017
For the 200th episode of the podcast, I have two "half-episodes" covering topics that don't quite merit a full episode, but that are somewhat time-sensitive.
The topics are changes to how Google displays star ratings for reviews, and an update on my recommendations regarding SSL certificates for websites.
Enjoy! Download File - 12.0 MB (Click to Play on Mobile Device) Listen To This Podcast (Streaming Audio)
Episode 199: Why Ignorance is Not Bliss When it Comes to Managing Your Domain & Web Hosting Accounts
Sat, Jan 21, 2017
I've said it before, and I'll say it again--you, as a small business owner, MUST retain top-level administrative access to all web hosting, domain, and social media accounts. The reason I'm harping on this subject yet again is that I recently read a story in the news about an online university who didn't follow this advice, and it nearly cost them $200,000 to fix the problem. Listen to today's episode to hear the story and learn how to avoid this problem in your own business. Download File - 11.2 MB (Click to Play on Mobile Device) Listen To This Podcast (Streaming Audio)
Episode 198: Simple Marketing Ideas to Move the Needle in 2017
Wed, Dec 28, 2016
If you want to grow your business in 2017 but don't have a lot of money or time to spend on marketing, you're in luck. In my most recent episode of the Small Business Marketing Minute podcast, I give you five simple, affordable, and practical marketing ideas that will actually move the needle for you.
Unless you seriously screw up the implementation of these ideas, they are just about guaranteed to result in more profits and customers for your business. None of them are earth-shattering or revolutionary concepts, but none-the-less most local businesses are not using them. This means that if you have the discipline to use any of these tactics consistently, you'll probably be one or two steps ahead of your competitors.
Listen to the episode to hear the ideas and get tips on how to implement them. Download File - 13.4 MB (Click to Play on Mobile Device) Listen To This Podcast (Streaming Audio)
Episode 197: Leigh Martinuzzi Discusses How Local Business Owners Can Use Virtual Assistants
Fri, Dec 16, 2016
My guest for Episode 197 of the Small Business Marketing Minute podcast was Leigh Martinuzzi, the author of a book called Your Virtual Freedom that is coming out in January 2017. In my interview with Leigh, we discussed some of the many tasks that local business owners can outsource to virtual assistants, and why they would want to do that in the first place.
He also provided some tips about how to work effectively with virtual assistants in order to get the most from their services. If you have never worked with a virtual assistant before or aren’t even sure what a virtual assistant is, then I highly suggest you listen to this episode—what you learn might very well change the way you do business.
Here are some of the questions I asked Leigh in our interview:
- What exactly is a "virtual" assistant?
- What are the benefits of using a virtual assistant instead of a payroll employee?
- What are some common tasks a local business owner might outsource to a VA?
- Is there an advantage to using a virtual assistant agency vs hiring an individual virtual assistant?
- Where are some good places to find virtual assistants?
In addition to answering all of the above questions (and many more), Leigh was kind enough to offer listeners to the show a free advance copy of his book. To get the book, simply click here and then click on the book image for Your Virtual Freedom. When prompted, enter the coupon code FREE to download the book (Note: this will only work up until the book is released in January 2017--after that time, you can pick up a copy on Amazon). Download File - 27.4 MB (Click to Play on Mobile Device) Listen To This Podcast (Streaming Audio)
Episode 196: Tom Corson-Knowles Discusses Book Authorship as a Marketing Tactic
Fri, Dec 09, 2016
My most recent guest on the Small Business Marketing Minute podcast was Tom Corson-Knowles, the founder of TCK Publishing and ebookpublishingschool.com. One of the things he specializes in is helping business owners write and publish books so that they can position themselves as a trusted authority in their niche.
As you know if you're been reading my blog or listening to my podcast for any length of time, I wrote and published a book in 2015 about small business marketing that has helped my business grow significantly since that time. Naturally, this has made me a big believer in book authorship as a marketing tactic for local business owners.
Many of you reading this right now are probably thinking to yourself that this sounds like a great strategy for other people, but would never work for you, because...
- You're not a good writer...
- You don't have the time to write a book...
- You don't have anything interesting to say...
- It's a tactic that just wouldn't work for your industry...
...or any of a half-dozen other excuses. If that's the case, then you need to listen to my interview with Tom, because he blows all those excuses right out of the water. The truth is, as Tom explains, that the only thing standing between you and a book with your name on the cover is your limiting beliefs.
In our interview, I ask Tom:
- Why local business owners should consider writing a book
- How they can decide what to write about
- How they can go about getting the work done even if they aren't a great writer
I also asked Tom to share a real-life example about a local business owner who successfully used book authorship to increase his sales, and the example he shared is actually one that many local business owners can replicate.
Listen to my interview with Tom Corson-Knowles and learn all about how to write and publish a book to promote your business. Download File - 20.3 MB (Click to Play on Mobile Device) Listen To This Podcast (Streaming Audio)
Episode 195: Five Marketing Experts You Should Follow
Sat, Nov 19, 2016
At this year's Duct Tape Marketing Summit in Phoenix, Arizona, we had a number of top marketing experts come and speak about their areas of expertise. They had lots of great information on everything from Facebook advertising to sales processes. In today's episode, I give a short summary of what each expert talked about and let you know where you can go to learn more about them. Download File - 9.6 MB (Click to Play on Mobile Device) Listen To This Podcast (Streaming Audio)
Episode 194: Jim Palmer Discusses Decision-Making Skills for Business Owners
Sat, Oct 15, 2016
Small business owners make important decisions just about every day, and in many cases those decisions have important ramifications for the future of their business and even their life. Sometimes the pressure of making so many important decisions can be paralyzing and frightening.
In his new book Decide, Jim Palmer, a successful business coach and the creator of Dream Business Academy, lays out a step-by-step process for making some of the most important decisions any entrepreneur will face. Specifically, among other things he addresses:
- Deciding to be authentic
- Deciding to delegate
- Deciding not to be perfect
- Deciding to "take out your head trash"
- Deciding to be profitable
Listen to the episode to learn more about Jim's decision-making process that he teaches to business owners. Download File - 17.5 MB (Click to Play on Mobile Device) Listen To This Podcast (Streaming Audio)
Episode 193: Phil Singleton DIscusses SEO for Growth
Sat, Sep 24, 2016
For local business owners, there probably isn't any marketing subject that is more confusing and misunderstood than search engine optimization. In fact, there is so much confusion about this subject that there are many less-than-reputable companies and even outright scammers that are taking advantage of the confusion to sell "SEO services" to local businesses that are either completely ineffective or that actually do more harm than good.
Luckily, a new book by Phil Singleton and John Jantsch called SEO for Growth goes a long way towards busting many of the myths about SEO and clearing up the confusion. Written in language that even non-technical local business owners can understand, the book covers everything from how to design a website with SEO in mind to good link-building strategies.
On this week's episode of my podcast, I'm joined by Phil Singleton to discuss the new book. Some of the questions I ask Phil in the interview include:
- What are some of the biggest myths about SEO among local business owners?
- What criteria should local business owners use when selecting and SEO professional to work with if they choose to outsource this task?
- What's the big deal about setting up a Google My Business page, and why should local business owners care about it?
- What are some of the scams related to SEO that local business owners should watch out for?
Listen to my interview with Phil to hear his answers to these questions. Download File - 24.5 MB (Click to Play on Mobile Device) Listen To This Podcast (Streaming Audio)
Episode 192: One Mobile App Every Small Business Should Be Using
Mon, Sep 05, 2016
Have you ever wished your business had a mobile app that your customers could use to request service, download coupons, access important documents, watch how-to videos about your products or services, etc?
What if I told you that you can now have such an app for less than $400 a year? Better yet, what if it were completely customizable in every way, and what if users of the app could send it to a friend instantly using a text message?
Do I have your attention? Good. Because this app exists, and if you want it you can literally start using it within a few minutes. Listen to this episode for details, and then go to http://redpointmarketingconsultants.com/app/ to get your app. Download File - 11.0 MB (Click to Play on Mobile Device) Listen To This Podcast (Streaming Audio)
Episode 191: The Drones are Coming!
Thu, Sep 01, 2016
The FAA recently announced that by this time next year, it estimates there will be 600,000 commercial drones operating in the U.S. Many of them will either be operated by small businesses or will be serving small businesses in some way. In today's podcast, I talk about eight different types of businesses who might be impacted by drones, especially when it comes to marketing. Download File - 7.9 MB (Click to Play on Mobile Device) Listen To This Podcast (Streaming Audio)
Episode 190: Using LinkedIn Effectively
Thu, Aug 25, 2016
One of the most under-utilized social media platforms for local business owners is LinkedIn. Many of them don't even have a LinkedIn profile, and those that do often are not doing much with it. However, when used correctly it can be a very effective marketing tool, especially for B2B marketing or for finding strategic partners. In today's episode, I interview Liam Austin, the founder of Entrepreneurs HQ, about LinkedIn marketing. We also discuss his upcoming online video success summit, and what you'll learn if you attend (the summit is free, by the way). Download File - 16.5 MB (Click to Play on Mobile Device) Listen To This Podcast (Streaming Audio)
Episode 189: Supercharging Your Referral Marketing and Customer Retention Programs with Printed Newsletters
Wed, Aug 17, 2016
One of the most effective and affordable marketing strategies around is also one of the least sexy and most underutilized. That's the message shared by Shaun Buck, the CEO of The Newsletter Pro, in my interview with him for this episode.
The strategy Shaun is speaking about is customer retention--i.e., increasing the average amount of time that a client or customer pays you for your services. You see, although you might like to think that when someone becomes your customer, they will be your customer forever, deep down you know that's not true. By making a conscious effort to increase the value of your customers by forming a close relationship with them, you will make it possible to spend more money to acquire a new customer.
Not only that, but you'll get more referrals from your customers if they feel a strong connection and affinity for your brand.
In my interview with Shaun, we talk about why customer retention is such an important marketing strategy, and why so many business owners aren't paying more attention to it. We also talk about how Shaun has used the tactic of print newsletters very successfully to increase customer retention both for his own business and for the clients of The Newsletter Pro.
I guarantee that if you listen to the interview, by the end of it you'll be fired up about starting a printed newsletter for your business (or hiring Shaun to do it all for you). Download File - 18.3 MB (Click to Play on Mobile Device) Listen To This Podcast (Streaming Audio)
Episode 188: What would you do with $1,000 to spend on marketing?
Thu, Aug 11, 2016
I have an opening in my schedule for a new client, and since I don't like waiting around hoping a new client will turn up, I'm making an very special offer to the next small business owner who becomes my client. Listen to today's episode to find out what the offer is and how you can take advantage of it. Download File - 9.3 MB (Click to Play on Mobile Device) Listen To This Podcast (Streaming Audio)
Episode 187: Pliney the Elder and Scarcity Marketing
Wed, Aug 03, 2016
What does an award-winning craft beer have to do with small business marketing? Well, if that beer is Pliney the Elder (produced by the Russian River Breweing Company), then it is the perfect case study in scarcity marketing--that is, the strategy of limiting the supply of a product or service in order to drive up the demand. In today's episode, I talk about the Pliney the Elder phenomenon and how you can use scarcity marketing in your own business. Download File - 8.2 MB (Click to Play on Mobile Device) Listen To This Podcast (Streaming Audio)
Episode 186: Radio Advertising Tips
Tue, Jul 26, 2016
Paul VanWagoner from ESPN Radio in Blacksburg, VA provides some great tips about how to get the most out of radio adverting. In my interview with Paul, we discuss what types of businesses should be advertising on the radio, what common mistakes businesses make in their radio ads, and what strategies they should use for successful radio advertising campaigns. Download File - 22.1 MB (Click to Play on Mobile Device) Listen To This Podcast (Streaming Audio)
Episode 185: How to optimize your Google My Business page and leverage it to become the top-rated provider in your area
Wed, Jul 20, 2016
If you’re one of the many local business owners who is frustrated or confused about what’s going on with your Google My Business page (which used to be your Google+ page, which used to be Google places, which is kinda sorta the same thing as your Google Maps listing but not really…), I feel your pain. Download File - 13.1 MB (Click to Play on Mobile Device) Listen To This Podcast (Streaming Audio)
I deal with this stuff every day; helping businesses set up and optimize their Google My Business pages is part of my job, and even I get confused sometimes. In my opinion, Google has really made a mess of this and has done a terrible job explaining to local business owners what they need to do to properly set up their page.
In an attempt to clear up some of the confusion about Google My Business and help you take advantage of the opportunity it presents, in this week’s podcast episode I explain how to optimize your Google My Business page and how to leverage it to become the top-rated provider in your local area.
Episode 184: CPA Marketing Case Study
Tue, Jul 12, 2016
Today's episode features another small business marketing case study, this time with a local accountant.
I think you'll enjoy this case study, because prior to working with me the accountant was in a situation very common for local small business owners. He was heavily invested in "traditional" marketing tactics like the Yellow Pages and sponsoring local events, while at the same time not having much of an online presence. In my interview with the CPA, we discuss how our project changed that and what results he is seeing from our work. Download File - 12.1 MB (Click to Play on Mobile Device) Listen To This Podcast (Streaming Audio)
Episode 183: Are You Making the Same Mistake as Donald Trump?
Wed, Jul 06, 2016
As we make our way slowly and painfully through the 2016 presidential campaign season, a lot of attention has been paid by the media on how the top candidates are running their campaigns. Essentially, a presidential campaign is a small business. It has employees, it needs to generate income, and--above all--it needs to market itself. In fact, in the political world "campaigning" is basically another word for marketing.
With that in mind, small business owners can learn some valuable lessons from the presidential campaigns--which, in some cases, are more about what not to do than what to do. This is especially true when it comes to Donald Trump's campaign, which has been in the news recently due to the fact that he just fired his campaign manager and is lagging far behind rival Hillary Clinton when it comes to fundraising.
There are many reasons that Trump's campaign is struggling that have nothing to do with marketing, but there is one area where he is dropping the ball and making the same mistake that many small business owners do (ironic, given the fact that he is trying to brand himself as a great businessman)--and that is not using email marketing properly or even at all. Listen to today's episode to find out what he did wrong and how you can avoid the same mistakes. Download File - 8.1 MB (Click to Play on Mobile Device) Listen To This Podcast (Streaming Audio)
Episdoe 183: Google Manual Actions Related to Unnatural Outbound Links
Tue, Jun 28, 2016
Recently, Google took what is called a "manual action" against my website due to the fact that they erroneously believed that I was engaging in "link schemes"--i.e., selling links on my site for the purpose of helping other sites increase their domain authority. I actually wasn't doing anything wrong, but the process of getting the issue sorted out and getting back on Google's good side was very eye-opening and educational for me.
If nothing else, the experience hit home the fact that when Google decides you are doing something wrong, you are guilty until proven innocent. This very topic is actually the subject of a lawsuit against Google making its way through the courts right now--more on that below.
Another thing I learned in the process of researching how to resolve this manual action was that apparently I wasn't the only one dealing with this issue right now--there appears to be some sort of a crackdown going on regarding outbound links, as this article in The SEM Post points out.
Because link-building is such a huge part of SEO, and because Google's actions both against me and in the two examples sited above really throw into question what is and isn't a "legitimate" link as far as Google is concerned, I thought this was an important topic to cover on my podcast. Download File - 15.3 MB (Click to Play on Mobile Device) Listen To This Podcast (Streaming Audio)
Episode 181: Scam Alert
Wed, Jun 22, 2016
If you've owned a business for more than a week, you've probably started getting them. I'm talking about those robo-calls that begin with a message of "This is so-and-so, your local Google specialist..." or something to that effect. The message then goes on to say some variation of the following:
- There is a problem with your Google listings.
- Your business is not appearing in Google search results.
- There are negative reviews about your business.
- There is a problem with your Google+ page.
Those are the messages I've heard personally (yes, I get these calls too), but I'm sure there are other variations. The bottom line here is that these calls are a scam. There may or may not be a problem with your local directory listings, your business may or may not have negative reviews online, and your business may or may not be appearing at the top of search results for keywords related to your industry. However, there is one thing I can guarantee: the reason you are getting the robo-calls has nothing to do with any of the above.
Listen to this episode to learn what is actually going on. Download File - 8.2 MB (Click to Play on Mobile Device) Listen To This Podcast (Streaming Audio)
Episode 180: Small Business Marketing Success Story--Odds & Ends Home Improvement
Mon, Jun 20, 2016
It's one thing to tell you on this podcast about small business marketing tactics and strategies that should work, but it's another thing to actually show you a real-life example of a case where they have worked. That's exactly what I do in today's episode, as I interview one of my clients--Jimmy Dedmond, the owner of Odds & Ends Home Improvement. Jimmy's handyman business has really taken off since we began working on creating a marketing system for him earlier this year, and in our interview we tal.ked about how tactics like search engine optimization and reputation marketing have helped him get new customers. Download File - 12.4 MB (Click to Play on Mobile Device) Listen To This Podcast (Streaming Audio)
Episode 179: Ben Parr and the Science of Capturing Attention
Sat, Jun 11, 2016
One of the most important skills a local small business owner must master is that of capturing and holding the attention of their ideal customer. That topic is the subject of the book Captivology by Ben Parr, which won a 2016 Small Business Book Award in the category of marketing from Small Business Trends magazine.
Ben is a widely acclaimed tech journalist who has advised many well-known brands including Lufthansa, Rebelmouse, and AngelHack. He has served as the Co-Editor and Editor-at-Large of Mashable and has been named one of the Forbes 30 Under 30.
In his book, Ben defines three types of attention that marketers must be aware of and take into account–immediate attention, short attention, and long attention. He also identifies seven “triggers” that we can use to capture these types of attention.
In my interview with Ben, we discuss how a local business owner can use these seven triggers to make their marketing more effective. Download File - 22.3 MB (Click to Play on Mobile Device) Listen To This Podcast (Streaming Audio)
Episode 178: Google Announces "Promoted Pins" on Maps
Fri, May 27, 2016
This week, Google announced that they will start allowing businesses to advertise on Google maps via "promoted pins". In today's episode, I go over what they mean by that, and speculate on how the program might work and what it means for the typical local business owner. Download File - 7.7 MB (Click to Play on Mobile Device) Listen To This Podcast (Streaming Audio)
Episode 177: The Stupidest Marketing Idea Ever
Sat, May 14, 2016
This week, Budweiser announced what has to be one of the stupidest marketing ideas in history. They said that they will be changing the label on cans of their flagship beer this summer so that instead of saying "Budweiser" they say "America". Apparently the Belgian-owned company thinks that this will help them sell more beer. While I think that this particular idea should have never made it out of the boardroom, there is validity in the idea that simply changing the way you package or brand your products or services can increase sales. In today's episode, I suggest some ways that small business owners can do some creative branding to help grow their business with little to no expense. Download File - 4.6 MB (Click to Play on Mobile Device) Listen To This Podcast (Streaming Audio)
Episode 176: Telling Your Business Story with Chris Risse
Sat, May 07, 2016
In my most recent episode of the Small Business Marketing Podcast, I interviewed Chris Risse from Mediaryte about how to create a compelling story for your business that inspires your customers and makes them loyal to your brand.
From operating his own business for the past decade, experiences working with a wide variety of clients, and a period of being a teenage online business entrepreneur, Chris has learned how diverse the small business world is and the characters that make it up.
By identifying character traits and roles played by himself and others, Chris came to understand that it takes all kinds to create a rich and vibrant business community around you to be successful. Most important of all, is he found that these roles change with time and with new people.
By understanding your character, the character of others, and the different roles we play, you can understand how to connect your story, through networking and marketing, with your audience.
Download File - 17.6 MB (Click to Play on Mobile Device) Listen To This Podcast (Streaming Audio)
Use the player below to listen to my interview with Chris, and then head over to chrisrisse.com
to subscribe to his podcast and learn more about effective storytelling.
Episode 175: Marketing Book of the Year
Sat, Apr 30, 2016
The book I wrote last year has been nominated for marketing book
of the year for 2015 by Small Business Trends, a popular online
magazine! I need your help to win the award. Cast your
vote by clicking here and hitting the red button, or go
to the home page of my website at www.redpointmarketingconsultants.com
and use the link on that page to vote. Download File - 4.7 MB (Click to Play on Mobile Device) Listen To This Podcast (Streaming Audio)
Episode 174: Contact Marketing
Sat, Apr 23, 2016
In today's episode, I teach you about "contact marketing", which is a term coined by Wall Street Journal cartoonist Stu Heinecke, who recently wrote a book called How to Get a Meeting With Anyone. Contact marketing is all about connecting with someone who could transform your business. This could be a major client, an influential strategic partner, or a famous mentor. Listen to the episode to find out when you should use this type of marketing and get some ideas you could use in your own contact marketing campaign. Download File - 10.1 MB (Click to Play on Mobile Device) Listen To This Podcast (Streaming Audio)
Episode 173: Protecting Your Digital Assets
Sat, Apr 16, 2016
I find myself covering this important topic once again as I continue to encounter small business owners who just haven't gotten the message yet. Enough is enough! Take control of your digital assets like your domain name, website hosting, and social media profiles NOW before you are faced with a situation like the real-life example I give in today's episode. Download File - 8.9 MB (Click to Play on Mobile Device) Listen To This Podcast (Streaming Audio)
Episode 172: Why I Became a Certified Duct Tape Marketing Consultant
Sat, Apr 02, 2016
Three years ago this month, I made the best business decision of my life when I joined the Duct Tape Marketing consultant network. In today's episode, I explain what exactly that network is all about, why I decided to join, and how it has helped me grow my business and better serve my clients. Listen to the episode to hear my story, and then visit http://ducttapemarketingconsultant.com/ to learn more about the network and either find a consultant near you to hire (if you are a small business owner) or find out how you can get involved in the network (if you are a marketing services provider). Download File - 11.6 MB (Click to Play on Mobile Device) Listen To This Podcast (Streaming Audio)
Episode 171: Are You Acting As If?
Sat, Mar 19, 2016
One of the most powerful principles you can use to help your business become more successful is the principle known as "Act As If". This principle simply states that the best way to become what you want to be someday (or what you want your business to be like someday) is to start acting as if you already have achieved your goal.
Now, I'm not suggesting that you lie or deceive people. I'm simply saying that if you start operating your business in a manner similar to how a highly successful business in your industry operates, people will begin to treat you as if you are highly successful. It will be easier to make them know, like, and trust your business, and that's really what marketing is all about.
In this week's episode of my podcast, I give you a few examples of very low-cost ways that your business can start "acting as if". I also share a case study involving how I helped transform one of my client's busiensses using this principle. Download File - 9.2 MB (Click to Play on Mobile Device) Listen To This Podcast (Streaming Audio)
Episode 170: Why Your Business Needs a Professional Logo
Sat, Mar 12, 2016
For many small, local businesses--especially new businesses--spending a few hundred dollars to get a logo professionally designed for their company seems like an unnecessary expense. While some marketing professionals might disagree with me, I not only believe it is worth the money, I believe that it is very necessary and perhaps even critical to the success of a business--especially for a new business. Why? Because everybody wants to hire the best person or company for the job, and the best person or company is usually going to have a professionally designed logo.
A business's logo is probably going to be one of the first things that someone sees when they first learn about your company. Whether they run across your website after doing an online search, see a print ad for your business in the local newspaper, or see a sign on the side of the road as they are driving by your location, they will see your logo first. If you don't have a logo, they will also immediately notice that. Although most people probably wouldn't be able to articulate it, if you showed them business cards from two competing businesses, one of which had a logo and one of which just had the name of the business spelled out in text, and asked them which business seemed more professional, chances are they would say that it was the one with the logo.
In the latest episode of my podcast, I give three reasons why a local business should spend the time and money to get a professionally designed logo to represent their brand. I also explain the process I use when I run a logo design competition for my clients. Download File - 8.9 MB (Click to Play on Mobile Device) Listen To This Podcast (Streaming Audio)
Episode 169: Matt Inglot Discusses Small Business Website Design
Fri, Mar 04, 2016
As I have mentioned many times before on this blog, a small business's website should be the hub of its entire marketing system. However, all too often small businesses treat their website as a burdensome expense instead of a revenue-generating investment. In this week's episode of my podcast, I interview Matt Inglot from Tilted Pixel, an Ontario-based web design agency that specializes in small business websites. Matt and I discuss some of the many common mistakes business owners make regarding their websites, and what they need to do differently to get better results. Download File - 20.8 MB (Click to Play on Mobile Device) Listen To This Podcast (Streaming Audio)
Episode 168: Who has access to your business's online profiles?
Sat, Feb 27, 2016
Local business owners are busy people, and keeping track of all your business’s online assets can be tough. Facebook pages, Twitter accounts, LinkedIn profiles, paid online directories like Angie’s list…all of them have user names and passwords that you have to remember. And on top of that there’s your website, domain control panel, website hosting control panel, etc. Who keeps track of all of those? Who has access to them? Who has administrative or editorial privileges for them?
In Episode 168 of my marketing minute podcast, I explain why it is critically important for a business owner to know how to access all of their online profiles and accounts, and also keep track of who else has access to them. I give examples of what can happen when a business does NOT track this information, and explain what situations can sometimes lead to this information not being tracked properly. Download File - 9.1 MB (Click to Play on Mobile Device) Listen To This Podcast (Streaming Audio)
Episode 167: Small Business Networking Tips with Dawne Brooks Gulla
Sat, Feb 20, 2016
Networking is without a doubt one of the most cost-effective ways for a local business to grow quickly, and this is especially true for new businesses that have a very limited marketing budget. However, many local business owners have very bad networking skills and aren't using this extremely valuable tactic as well as they could be.
In episode 167 of the Small Business Marketing Minute podcast, I interview Dawne Brooks Gulla about networking best practices for local business owners. Dawne is the executive director and co-owner of the Central Virginia BNI franchise, which is one of the most successful BNI regions in North America. As the world's largest business networking and referral organization, BNI (Business Network International) has over the past 30 years developed a very effective process for helping local business owners not only learn good networking skills, but also put those skills to use in a safe and structured environment that enables the formation of long-term strategic referral partnerships.
In my interview with Dawne Brooks Gulla, she answers the following questions:
- What are some common mistakes that local business owners make when it comes to networking?
- What tips can you give local business owners to improve their networking skills?
- How does BNI help small business owners become better networkers and find strategic partners?
- If listeners are interested in visiting a local chapter of BNI, how do they go about doing that?
Use the player below to listen to the episode and learn all about effective small business networking! Download File - 9.0 MB (Click to Play on Mobile Device) Listen To This Podcast (Streaming Audio)
Episode 166: The Five Essential Ingredients of a Terrible Small Business Ad
Sat, Feb 13, 2016
Last week, I received a relic from a bygone era in the mail--the yellow pages. It's hard to believe that businesses actually still pay money to put banner ads in the yellow pages, but sadly, they do. It's hard to find more examples of terrible small business advertising in one place than in the yellow pages, and in today's episode I break down the five things most of these terrible ads have in common. Even if you're not advertising in the yellow pages, there's a good chance that your ads might make at least one of the five mistakes I mention. Listen to the episode to learn what those mistakes are and how to fix them. Download File - 13.0 MB (Click to Play on Mobile Device) Listen To This Podcast (Streaming Audio)
Episode 165: How to Write a Book (and Why You Should)
Sat, Feb 06, 2016
My special guest on this episode of the podcast is Danny Flood, the editor of Open World Magazine. In our interview, we discuss the many benefits for local small business owners of writing a book, and get into various ways of actually accomplishing that daunting task. Listen to the episode to hear Danny's great tips, and then head over to www.openworldmag.com to learn more about Danny. Download File - 18.3 MB (Click to Play on Mobile Device) Listen To This Podcast (Streaming Audio)
Episode 164: Generating B2B Leads With Email
Sun, Jan 17, 2016
On today's episode of the podcast, my guest is Alex Berman from InspireBeats.com. The tactic Alex and I discuss today is definitely not for everyone, and if it has any chance of working it must be done using the formula that Alex suggests, but in certain situations and industries it can be a good lead generation tactic. The tactic in question is cold emailing--i.e., sending emails to people who don't know you, like you, or trust you, and have never even heard of you.
Listen to the episode to find out exactly what you need to say in your emails to make this tactic work. Download File - 15.5 MB (Click to Play on Mobile Device) Listen To This Podcast (Streaming Audio)
Episode 163: My Two Business Goals for 2016
Sat, Jan 09, 2016
I have two main business goals for 2016:
- Add two new clients per month to my reputation marketing plan
- Start giving back by supporting an organization that is doing good in the world
In today's episode, I share which organization I have decided to support and why, and tell you about how I am tying that goal to my first goal. I also tell you about my reputation marketing sweepstakes, which will award one lucky business owner a free year of my reputation marketing service. Download File - 9.0 MB (Click to Play on Mobile Device) Listen To This Podcast (Streaming Audio)
Episode 162: Planning Your 2016 Content Marketing Calendar
Thu, Dec 31, 2015
Content marketing is here to stay, and the content arms race will only intensify in 2016. Remember the good old days when all a business needed was a tri-fold brochure and a website? Now, every small business practically has to run their own publishing house in order to keep up with the competition when it comes to producing educational content. Sometimes, it is hard to even think about what kind of content to produce...which is why in my last podcast episode of 2015, I'm giving you a complete content marketing calendar for the next 12 months.
Simply produce one piece of content each month around the themes I list in this episode, and then re-purpose that content in several different ways. For example, if you're a great writer, you could start by writing a blog post, and then read the post into a voice recorder to turn it into a podcast episode. If you're better at speaking than writing, do it the other way around--record your thoughts on a subject first, and then turn the transcript into a blog post. By using this method and following the outline I give you, you'll have 24-48 really nice pieces of content by the end of 2016. Download File - 11.7 MB (Click to Play on Mobile Device) Listen To This Podcast (Streaming Audio)
Episode 161: What did you accomplish in 2015?
Mon, Dec 21, 2015
All too often, as small business owners we are so busy running our businesses that we fail to stop and take stock of everything we have been able to accomplish. The end of the year is a great time to do that, so today I'd like to suggest that you take a moment to write down everything that you were able to accomplish in 2015. Use the following questions to help you reflect on the past year:
- Did you learn any new skills or obtain any new certifications?
- Did you win any awards?
- Did you hit any revenue milestones?
- Did you add any new employees?
- Did you add any new products or services, or change the way you package or sell existing products or services?
- Did you get new testimonials or reviews from your customers?
- Did you publish any new content about your business (blogs, books, podcasts, etc)?
- Did you create new systems or processes to help your business run more effectively?
Chances are, once you have your list compiled you'll be shocked at everything you were able to get done in the past year. If you had a particularly good year, share some of your top accomplishments by sending an email to email@example.com, and I'll feature you on an upcoming episode of the podcast. Download File - 6.5 MB (Click to Play on Mobile Device) Listen To This Podcast (Streaming Audio)
Episode 160: Your Business's Mission, Vision, and Values
Sat, Dec 12, 2015
While most big businesses have some type of statement about their mission, value, and purpose that they use as a guide in their marketing efforts, not many small businesses do. As Scott Beebe from Business on Purpose explains in my interview with him, this is a shame, and also a lost opportunity.
Scott shares several concrete examples in our interview about how having a strong sense of purpose and values helped a business increase their bottom line revenue. Far from being abstract ideas, a mission and vision statement should be something a business uses as the foundation for their entire marketing system. Listen to the interview to get an understanding of why this is important and how you can create it for your business.
Learn more about Scott at MyBusinessOnPurpose.com and FourStepstoBusinessFreedom.com. Download File - 16.8 MB (Click to Play on Mobile Device) Listen To This Podcast (Streaming Audio)
Episode 159: The Real Purpose of Holiday Cards
Fri, Dec 04, 2015
It's the time of year that many businesses send out holiday cards to their current customer base. I think this is a great idea, but unfortunately many business owners think that the main purpose of doing this is simply to say "happy holidays".
It's not--and if that's what you think, you're missing a big marketing opportunity. In today's episode, I explain the true purpose of holiday cards, and give you a few ideas about how to use your holiday card mailing to get big results for your business this year. Download File - 7.1 MB (Click to Play on Mobile Device) Listen To This Podcast (Streaming Audio)
Episode 158: A TV Show Every Small Business Owner Should Watch
Sat, Nov 21, 2015
My favorite TV show has new episodes again! If you are a small business owner, you need to check out The Profit on CNBC. It's much more than good entertainment--it's a fantastic education in how to run a small business. Listen to today's episode to find out why I like the show so much, and why you need to watch it. Download File - 4.0 MB (Click to Play on Mobile Device) Listen To This Podcast (Streaming Audio)
Episode 157: Developing Basic Sales Skills
Mon, Nov 16, 2015
It doesn't matter how effective your advertising and marketing campaigns are, or how much money you spend on them, if you and your staff lack basic sales skills. If your staff is not able to convert a phone call from a potential customer into an actual customer, all of the money it took to generate that phone call will be wasted. In today's episode, I illustrate this point with a story about one of my home services clients. He was spending hundreds of dollars a month on pay-per-click advertising, only to have efforts undermined by his office staff's inability to close the sale on the telephone. Listen to the story to see if you might be making some of the same mistakes that his staff was making. Download File - 7.2 MB (Click to Play on Mobile Device) Listen To This Podcast (Streaming Audio)
Episode 156: Dumb Things Businesses do Regarding Customer Reviews
Mon, Nov 09, 2015
Once again, there have been a few big stories in the news lately about businesses getting in trouble about things related to customer reviews. This time around, the stories involved businesses using fake reviews, and one business who decided to try and charge a customer for leaving a negative review. I guess it must be time for another podcast about how NOT to respond to negative reviews, and about customer reviews in general...so here it is. Download File - 8.0 MB (Click to Play on Mobile Device) Listen To This Podcast (Streaming Audio)
Episode 155: Creating Killer Calls to Action with Tom Schwab
Fri, Nov 06, 2015
Sometimes, we as small business owners are so close to our own businesses that we forget a very important fact--our prospective customers actually don't always know what we want them to do. If they see our ads or stumble across our website and want to see if we can help them, are they supposed to give us a call? Fill out a form? Download some content? If we don't tell them how to enter our sales funnel, they might simply leave without doing anything.
We call that process of telling customers what do to a "call to action", and in today's episode I interview Tom Schwab from the online business accelerator about how to create calls to action that actually work. Hint--"Sign up for our email newsletter" is not one of them! Tom has lots of great information to share, and he even offered listeners a free call-to-action cheat sheet, which you can download at http://tmschwab.com/minute/.
So, press the play button to start listening to Tom's great advice, and then visit his website for lots more information and free resources (that's your call to action, by the way). Download File - 15.1 MB (Click to Play on Mobile Device) Listen To This Podcast (Streaming Audio)
Episode 154: Social Media Tips for Local Business Owners
Sat, Oct 31, 2015
In my experience, most local small business owners are not thrilled about the fact that social media is part of the modern marketing landscape. Very few are using it effectively, and many of them are wasting more than a little time and money trying to figure it out. In today's episode, I interview Kristen Robinson from KR Design about how local business owners should be using social media. She shares some very practical tips and real-life examples that will give you some ideas you can implement in your own business. Download File - 15.6 MB (Click to Play on Mobile Device) Listen To This Podcast (Streaming Audio)
Episode 153: What Horseback Riding Has to do with Small Business Marketing
Sat, Oct 17, 2015
In case you were wondering why I hadn't published a new podcast episode in a few weeks, it's because I was attending the annual summit of Duct Tape Marketing consultants, which this year was held at a ranch in Colorado. In this episode, I give a report from the summit along with fellow consultant and previous podcast guest Mark Fortune. Download File - 4.3 MB (Click to Play on Mobile Device) Listen To This Podcast (Streaming Audio)
Episode 152: Four Ways to Get More Referrals
Mon, Sep 21, 2015
Referred customers are better customers. They require less education, they don't complain as much about price, and they tend to be a better fit for your business. But how do you go about getting more of them? That's the topic of a recent workshop I did for my local chamber of commerce, and in today's episode I show you the part of the workshop where I talk about four ways to get more referrals from customers. Download File - 17.7 MB (Click to Play on Mobile Device) Listen To This Podcast (Streaming Audio)
Episdode 151: What Two Murdered Reporters Have to Do With Your Marketing
Sat, Sep 05, 2015
Last week a reporter and cameraman were murdered on live TV in Roanoke, VA. Another woman was shot and seriously injured in the attack. Because I was personally connected to both the Roanoke community and one of the victims, this act of pure evil really affected me deeply. In today's episode, I talk about how we, as small business owners, can do something that might help prevent violence like this in our communities while also benefitting our businesses. Download File - 5.6 MB (Click to Play on Mobile Device) Listen To This Podcast (Streaming Audio)
Episdoe 150: Jeremy Reeves Interview
Fri, Aug 28, 2015
Jeremy Reeves is the host of the popular Sales Funnel Mastery podcast and a widely recognized expert when it comes to helping small business owners create a sales funnel that greatly simplifies their lead conversion process. In today's episode of the Small Business Marketing Minute podcast, Jeremy shares some of his wisdom. Specifically, he answers the following questions:
- What exactly is a sales funnel, and what components should it have?
- What are some common mistakes local business owners make regarding their sales funnels?
- What are 2-3 things a local business owner can do to improve their sales funnel?
If Jeremy's answers to those questions leave you hungry for more info, you can visit his website for tons of additional free content, or better yet, just hire him to help you build your sales funnel! Download File - 17.0 MB (Click to Play on Mobile Device) Listen To This Podcast (Streaming Audio)
Episode 149: Google 7-Pack Now a 3-Pack
Fri, Aug 14, 2015
Last week, Google began rolling out a change that might affect your local business. Instead of showing up to seven businesses in the "maps" section that typically shows up on page 1 of search results whenever someone does a "local" search (i.e., a search involving a local term like the name of a city or state), Google will now only show three businesses. Listen to today's episode to find out how this change might affect you and why you should care (or shouldn't care, as the case may be). Download File - 6.0 MB (Click to Play on Mobile Device) Listen To This Podcast (Streaming Audio)
Episode 148: Every Door Direct Mail
Fri, Aug 07, 2015
In this high-tech on-line world, one often-overlooked marketing tactic that can really help certain local businesses is direct mail. In today's episode, I teach you about the USPS Every Door Direct Mail program, and tell you what types of businesses should consider using it in their marketing. Download File - 5.5 MB (Click to Play on Mobile Device) Listen To This Podcast (Streaming Audio)
Lead Generation with Send Out Cards
Fri, Jul 31, 2015
In episode 147 of the Small Business Marketing Minute Show, I talk about a tool that I've recently "rediscovered" after researching it for my new book, The Small Business Owner's Guide to Local Lead Generation. The tool is Send Out Cards, a service that allows you to send customized and personalized greeting cards, post cards, and gifts to customers and prospects.
Lead generation with Send Out Cards is simply a matter of designing a series of cards, adding them to a campaign, and then assigning a lead to the campaign. You can have the cards get sent out days, weeks, or months apart, all automatically--very much like an email autoresponder, only with direct mail.
You can also use Send Out Cards as a customer service tool, by sending personalized cards to your customers on their birthdays, anniversaries, or other special occasions.
Watch this episode to learn some of the ways I use the service in my own business, and to get ideas about how you can use it also. Download File - 6.5 MB (Click to Play on Mobile Device) Listen To This Podcast (Streaming Audio)
Episode 146: Going Above and Beyond With Customer Service
Fri, Jul 24, 2015
Last week I saw a story in the news about how Southwest Airlines went above and beyond what was expected when helping out a customer in a difficult situation.
Many big businesses benefit from this type of publicity, but there aren't many small businesses using this tactic. In fact, most small businesses don't even think about customer service as a marketing function--which it absolutely is.
In today's episode, I discuss how a small business can use great customer service to get attention from the local media. Download File - 4.9 MB (Click to Play on Mobile Device) Listen To This Podcast (Streaming Audio)
Episode 145: Conversion Optimization with Alex Harris
Fri, Jul 17, 2015
My special guest for today's podcast is Alex Harris, the founder of AlexDesigns.com and the best-selling author of Small Business Big Money Online, which is all about helping small business owners increase the conversion rate of their websites.
Some of the questions I asked Alex in our interview were:
- What the heck is conversion optimization, anyway, and why should local business owners care about it?
- What are some of the ways a local business defines a "conversion" when it comes to their website?
- What are your three best tips for how a local business can increase conversions from their existing website traffic?
- How can businesses who get a relatively small amount of traffic to their site tell if a change in their conversion rate is related to a change they made to their website?
Listen to today's episode to get the answers to these questions and more, or head over to AlexDesigns.com to find out all about Alex and check out some of is free training courses. Download File - 14.9 MB (Click to Play on Mobile Device) Listen To This Podcast (Streaming Audio)
Episode 144: Reputation Management
Fri, Jul 10, 2015
Your customers are talking about you online. Are you listening?
In chapter seven of my new book, I talk about how important it is for a local business to monitor its online reputation. Consider these statistics from a BrightLocal study:
- 90% of consumers have, at one time, used online reviews of a business when making a purchase decision
- 40% of people regularly read reviews about a local business when deciding what company to hire, where to shop, or what restaurant to eat at
- 85% of consumers read up to 10 reviews of a product or service before buying
These numbers are pretty compelling reasons to monitor your business's online reputation. However, hardly any local business owners are paying attention to this important area of their marketing. In my BNI meeting last week, I asked how many of the business owners present used ratings and reviews when shopping as consumers, and almost everyone raised their hand. I then asked them how many of them, as business owners, were doing anything proactive to encourage customers to leave positive reviews or to monitor top review sites for mentions of their business, and not a single hand went up. Interesting, isn't it?
In order to help them change that, I offered them all a free month of my reputation management service, and I'd like to extend the same offer to all of you. The service helps you collect more positive reviews from your customers, filter out negative reviews before they get posted online, and monitors all the top review sites for mentions of your business. Think of it like an insurance policy for your online reputation--which, in this day and age, is one of the most valuable assets your business has. Download File - 5.8 MB (Click to Play on Mobile Device) Listen To This Podcast (Streaming Audio)
Episode 143: Video Marketing Tips (Book Launch Day 5)
Fri, Jun 26, 2015
Video marketing is one of the most powerful tools available for a small business owner, and also one of the least utilized. In today's episode, Mark Fortune--one of my co-authors of The Small Business Owner's Guide to Local Lead Generation--interviews me on my own podcast about video marketing for small businesses. I discuss why it's important, how to get started, and how to make amazing videos without breaking the bank on expensive equipment. Download File - 15.5 MB (Click to Play on Mobile Device) Listen To This Podcast (Streaming Audio)
Episode 142: Phil Singleton Interview (Book Launch Day 4)
Thu, Jun 25, 2015
On this, day four of our week-long book launch for The Small Business Owner's Guide to Local Lead Generation, I interview my co-author Phil Singleton about small business website design best practices. Phil discusses, among other things, the importance of thinking about a website as an investment and asset rather than an expense and liability. He alos provides some great tips about how to improve your website. Download File - 13.7 MB (Click to Play on Mobile Device) Listen To This Podcast (Streaming Audio)
Episode 141: Justin Sturges Interview (Book Launch Day 3)
Thu, Jun 25, 2015
In today's episode, I interview one of my co-authors of The Small Business Owner's Guide to Local Lead Generation about search engine optimization for local businesses. This is a topic that is a complete mystery for many local business owners, so in our interview Justin explains the basics of SEO and how it's different for a local vs a national business. Download File - 22.0 MB (Click to Play on Mobile Device) Listen To This Podcast (Streaming Audio)
Episode 140: Mark Fortune Interview (Book Launch Day 2)
Tue, Jun 23, 2015
In today's episode, I interview Mark Fortune, one of the 5 authors of The Small Business Owner's Guide to Local Lead Generation. We discuss the subject of chapter two of our book, which is how to create a killer marketing strategy for your business. Download File - 14.1 MB (Click to Play on Mobile Device) Listen To This Podcast (Streaming Audio)
Episode 139: It's Finally Here!
Mon, Jun 22, 2015
At long last, my new book The Small Business Owner's Guide to Local Lead Generation has been published, and is now available on Amazon! In honor of the launch, I'll be releasing several interviews with the authors on this podcast this week, but in today's episode I tell you about the bonus offers we've put together for people who buy the book. Download File - 5.5 MB (Click to Play on Mobile Device) Listen To This Podcast (Streaming Audio)
Episode 138: How to Increase Your Twitter Following by 50%
Fri, Jun 19, 2015
In today's episode, I tell you about a new tool that helps increase your followers on Twitter--with REAL twitter accounts, not fake accounts set up just to pad your numbers. I've used the tool myself both with my own account and with the Twitter account for the Small Business Owner's Guide to Local Lead Generation book that I'm publishing next week. The tool added over 150 followers to the book's twitter account in the first 48 hrs--and it's still growing rapidly.
Download File - 4.8 MB (Click to Play on Mobile Device) Listen To This Podcast (Streaming Audio)
Episode 137: Scam Alert!
Fri, Jun 12, 2015
First, an important announcement: my new book, The Small Business Owner's Guide to Local Lead Genertation, is now available for pre-order as a Kindle book. Both the printed and Kindle versions of the book will be released on June 22nd.
In today's episode, I discuss some common scams perpetrated by less than honest marketing people in order to separate small business owners from their hard-earned money. These scammers are very clever, and sometimes even highly intelligent and otherwise street-smart business owners fall for these scams. Download File - 5.4 MB (Click to Play on Mobile Device) Listen To This Podcast (Streaming Audio)
The Missing Episode
Sat, Jun 06, 2015
It recently came to my attention that in numbering my podcast episodes, I missed number 128. In order to bring my episode number back into alignment with the numbers assigned by iTunes, I am releasing an un-numbered episode. In this non-episode, I provide updates on several new developments in my business, including a free tool on my website that will generate a SEO report card for your business. Download File - 6.5 MB (Click to Play on Mobile Device) Listen To This Podcast (Streaming Audio)
Episode 136: I Hate Networking Events
Fri, May 29, 2015
In today's episode, I interview David Wilson, the author of the book I Hate Networking Events. This short, entertaining book is packed with valuable advice about how to be a better networker, and in our interview David shares some of the best advice he gives in the book. David not only has years of networking experience as a business owner, he has experience teaching networking skills to other business owners as part of his role as a chapter director consultant for BNI Central Virginia. Listen to today's episode to learn some of his secrets to success. Download File - 14.7 MB (Click to Play on Mobile Device) Listen To This Podcast (Streaming Audio)
Episode 135: The Profit Returns
Fri, May 22, 2015
I've very excited that season three of The Profit has started, because it's a show that I think every small business owner in America should watch. If you aren't familiar with the show, the concept is that each episode investor Marcus Lemonis helps one struggling small business fix what's wrong with the business using his "people, process, product" approach. Sometimes the projects are successful, and sometimes they're not. Usually in the latter case it's the business owner's fault, which is why I think every business owner in America needs to watch the show. You see, it's easy for us to look an another business and see why the way they're operating is a huge disaster...but it can be harder to look at our own businesses and see the mistakes we're making. This show helps us learn how to do that better. Download File - 6.7 MB (Click to Play on Mobile Device) Listen To This Podcast (Streaming Audio)
Episode 134: The Three Types of Marketing Professionals
Fri, May 15, 2015
In today's episode, I talk about the three types of marketing professionals--providers, coaches, and consultants. Each type of marketing professional has advantages and disadvantages, and each one can help a business in powerful ways...however, sometimes a small business owner chooses the wrong type of marketing professional. Also, sometimes a business owner doesn't actually understand which type of professional they are working with--for example, they might be working with a marketing coach and believe that they are working with a provider. This can lead to frustration when the business doesn't get the results they are expecting. Listen to this episode to clear up the confusion about the different roles of marketing professionals and decide which one is right for you--if any. Download File - 7.2 MB (Click to Play on Mobile Device) Listen To This Podcast (Streaming Audio)
Episode 133: What is White Labeling?
Fri, May 08, 2015
The practice of white labeling is widely used in the small business marketing world, but it is not always used in the way that it was intended. In fact, sometimes it can really land a company in hot water. Learn what white labeling is, how it is abused, and what questions you should ask marketing professionals you work with about it. Download File - 7.6 MB (Click to Play on Mobile Device) Listen To This Podcast (Streaming Audio)
Episode 132: Five Questions to Ask Your Web Designer
Thu, Apr 30, 2015
One problem I see often is graphic designers who learn how to write code and start offering web design services, but who have no SEO or marketing knowledge. Their websites don't generate traffic and covert that traffic to leads, as a good website should. In order to separate the good from the bad, make sure your web designer can answer correctly answer the five questions I ask in this episode. If they can't, consider using Redpoint Marketing Consultants for your web design needs.
Download File - 6.7 MB (Click to Play on Mobile Device) Listen To This Podcast (Streaming Audio)
Episode 131: Friendship Marketing with Joe Fairless
Thu, Apr 23, 2015
My special guest today is Joe Fairless, host of the Best Real Estate Investing Advice Ever podcast. Before he got started in real estate investing, Joe worked at an advertising agency in New York City, and in this episode he shares how some of the lessons how some of the lessons he learned in the big-business marketing world can be applied to small businesses--specifically, strategic partnerships and something he calls "friendship marketing". You can learn more about Joe at http://joefairless.com/index.html. Download File - 11.7 MB (Click to Play on Mobile Device) Listen To This Podcast (Streaming Audio)
Episode 130: Are you ready for mobilgeddon?
Fri, Apr 17, 2015
Google is changing their algorithm to make it more difficult for websites that aren't mobile-friendly to turn up in search results on mobile devices. Some smart-ass marketing person has dubbed this event "mobilegeddon". Will your site be affected? Watch today's episode to find out. Download File - 5.6 MB (Click to Play on Mobile Device) Listen To This Podcast (Streaming Audio)
Episode 129: Low-cost Marketing Tactics
Fri, Apr 10, 2015
My special guest on today's podcast, Kevin Pereira, is the co-owner of the Wet Shave Club, a mail-order subscription service for shaving supplies. He is also the founder of GrooveLiving.com, a start-up incubator for local service businesses. In our interview, we discuss the low-cost marketing tactics he's used to successfully grow both the Wet Shave Club and a local cleaning company he previously owned. Download File - 10.1 MB (Click to Play on Mobile Device) Listen To This Podcast (Streaming Audio)
Episode 127: Google Scammers
Thu, Mar 26, 2015
If you own a local business in the U.S., chances are at some point you've gotten a call from someone (or, in many cases, from an auto-dialing service) that claims to either be Google or to represent Google. They warn of dire consequences if you don't contact them right away to fix your Google listings, or something to that affect. In today's episode, I talk about who these people actually are and why you should never work with them. Download File - 5.2 MB (Click to Play on Mobile Device) Listen To This Podcast (Streaming Audio)
Episode 126: The Decoy Effect
Fri, Mar 20, 2015
If you've never heard of the decoy effect, you'll definitely want to listen to this episode. The decoy effect takes advantage of how the human brain process information and makes decisions, and uses that to get your customers to make the choices that you want them to make. Today, I explain the basics of how it works, and how you can take advantage of it. Download File - 4.0 MB (Click to Play on Mobile Device) Listen To This Podcast (Streaming Audio)
Episode 125: Proof This Stuff Works
Sat, Mar 07, 2015
My special guest on today's show is Rich Lennon, a small business owner and former client of mine who is having great success using the Duct Tape Marketing system we built for his business. Find out what he's doing and why it's working so well for him, so you can do the same thing for yourself. Download File - 15.8 MB (Click to Play on Mobile Device) Listen To This Podcast (Streaming Audio)
Episode 124: Setting Realistic Expectations
Fri, Feb 27, 2015
I recently did a consultation with a small business owner who had stopped using any printed marketing materials to promote his business. His reason was that he had once sent out 97 trifold brochures in the mail to prospective customers, and had failed to get any response. In today's episode, I explain why this reasoning is flawed, and why it's important to know what results you should expect from a well-executed marketing campaign. Download File - 4.8 MB (Click to Play on Mobile Device) Listen To This Podcast (Streaming Audio)
Episode 123: Lead Nurtuting Tips from Kavit Haria
Fri, Feb 20, 2015
Kavit Haria, my guest for today's episode, is the founder of Insider Internet Success and an expert on lead nurturing. Today he shares his secrets to moving prospects down your sales funnel so that when they're ready to buy, they come to you first--and are willing to pay top dollar. Visit his website at http://www.insiderinternetsuccess.com to learn more about his proven system for helping small businesses get to six figures of revenue within their first year. Download File - 14.1 MB (Click to Play on Mobile Device) Listen To This Podcast (Streaming Audio)
Episode 122: The Ask Formula
Sat, Feb 14, 2015
http://www.askformula.com/minute -- Ryan Levesque, author of The Survey Funnel, joins me on the podcast to discuss how small business owners can fine-tune their products and services using customer surveys. He discusses this at length in his new book, Ask, which is coming out in March 2015. Watch the interview to learn some of the secrets he shares in the book, and to find out how you can get a free copy! Download File - 15.2 MB (Click to Play on Mobile Device) Listen To This Podcast (Streaming Audio)
Episode 121: Facebook Advertising Secrets Revealed
Wed, Feb 04, 2015
In today's episode, I interview Andrew Miller from Your Search Advisor, a company that helps small businesses with online advertising including Facebook advertising. He shares some best practices to employ when using Facebook advertising, as well as common mistakes that many business owners make. Download File - 20.1 MB (Click to Play on Mobile Device) Listen To This Podcast (Streaming Audio)
Small Business Website Best Practices and Common Mistakes
Sun, Jan 25, 2015
There's a LOT of ugly small business websites out there that are making some easily fixed mistakes--mistakes that are costing businesses hundreds or even thousands of dollars a year in lost revenue. In today's episode, I chat with Ken Mann from websitedone4u.com about common mistakes small business owners make on their websites, and how to correct them. We also discuss his experience in my group coaching program for small business owners. You can learn more about Ken's business and sign up for his free training and ebook at websitedone4u.com. Download File - 17.2 MB (Click to Play on Mobile Device) Listen To This Podcast (Streaming Audio)
Writing Great Case Studies for Your Business
Fri, Jan 16, 2015
One of the best ways to demonstrate your expertise and prove that you can do what you actually say you are capable of doing is to write a case study about how your business helped one of your best clients. In today's episode, I give you a formula for how to write a good case study, and explain why you should do so. Download File - 6.1 MB (Click to Play on Mobile Device) Listen To This Podcast (Streaming Audio)
Episode 118: Happy New Year!
Wed, Dec 31, 2014
In part 3 of my 3-part series, I help you think through how to set your marketing goals for 2015. Download File - 7.7 MB (Click to Play on Mobile Device) Listen To This Podcast (Streaming Audio)
Episode 117: Planning for 2015, Part 2
Tue, Dec 30, 2014
In part two of my three-part series on setting business goals for the new year, I put the focus on goals you didn't quite accomplish from last year, and give you some questions to ask yourself to determine if they're still important, and why they didn't get done. Download File - 27.6 MB (Click to Play on Mobile Device) Listen To This Podcast (Streaming Audio)
Episode 116: Planning for 2015, Part 1
Tue, Dec 30, 2014
The new year is almost upon us, and it's a great time to set business and marketing goals for 2015. In this episode, I go through an exercise to help you think about everything you've accomplished in the past year as a starting point for this process. Download File - 5.9 MB (Click to Play on Mobile Device) Listen To This Podcast (Streaming Audio)
Episode 115: Four Terrible and Hilarious Christmas Gifts--2014 Edition
Wed, Dec 17, 2014
In today's episode, I announce the winners of my 2014 Terrible and Hilarious Christmas Gift contest. If you have someone on your Christmas gift list that you don't like very much and never want to speak to again, just get them one of these gifts. Download File - 6.7 MB (Click to Play on Mobile Device) Listen To This Podcast (Streaming Audio)
Episode 114: Should You Post Your Prices On Your Website?
Mon, Dec 15, 2014
I recently had a listener ask me if service-based businesses should post their prices online. I jokingly told him that he wouldn't like my answer, because my answer was "it depends." In today's episode, I expand on that answer, and give you some of the pros and cons of posting your prices on your website. Download File - 5.5 MB (Click to Play on Mobile Device) Listen To This Podcast (Streaming Audio)
Episode 113: Using Direct Mail to Convert Leads
Fri, Dec 12, 2014
In today's digital world, one way to stand out and get noticed is through the use of direct mail. However, direct mail campaigns can quickly get expensive if you don't get a good result from them. One way to get good results from direct mail is to use it as part of your lead conversion process--i.e., sending letters, postcards, and packages to people who have already expressed an interest in your products and services. Download File - 3.9 MB (Click to Play on Mobile Device) Listen To This Podcast (Streaming Audio)
Episode 112: Get More Than Eggnog at Your Next Holiday Party
Thu, Dec 11, 2014
This time of year, many people are attending office holiday parties, chamber of commerce holiday receptions, and other holiday-related events where you might meet people you don't ordinarily interact with. This can actually be a great time of the year to do some networking and possibly get some new business--as long as you go about it in the right way. In today's episode, I share some tips for networking during the holiday season. Download File - 4.2 MB (Click to Play on Mobile Device) Listen To This Podcast (Streaming Audio)
Episode 111: Choosing Your Domain Name
Wed, Dec 10, 2014
For a new business, or a business launching a website for the first time, choosing a domain name for your business website is one of the most important marketing decisions you'll have to make. Picking a domain name that is hard to spell, pronounce, or remember could really hurt your business in the long run. In today's episode, I give you a few tips about how to pick a domain name that will serve your business well. Download File - 4.4 MB (Click to Play on Mobile Device) Listen To This Podcast (Streaming Audio)
Episode 110: Terrible Christmas Gift Contest
Mon, Dec 08, 2014
Last Christmas, I did a video blog featuring four terrible and hilarious ideas for Christmas gifts. These were products that were so bad that if their creators tried to hire me as a marketing consultant, I'd probably have to turn them down. The products included things like glow-in-the-dark toilet paper and a watermelon cooler (complete with wheels and a handle).
This year, I'm asking you, my listeners and viewers, to submit products you find that fall into this "terrible and hilarious" category. The person who submits the best (or should I say, worst) product will be declared the winner, and will get a lifetime membership in my marketing catalyst group coaching program. The entries will be judged on the following criteria: number of uses (the fewer the better), possible frequency of use (the less frequent the better), size (the larger and more difficult to store the better), and cost (the more expensive, the better).
Submit your entries by posting them to the RMC Facebook page, sending an email to firstname.lastname@example.org, or filling out the form at redpointmarketingconsultants.com/marketingminute. Download File - 4.8 MB (Click to Play on Mobile Device) Listen To This Podcast (Streaming Audio)
Episode 109: No Pain, No Sale
Fri, Dec 05, 2014
One sure way to increase your sales is by directly tying your product or service to a pain point that your target audience has. In today's episode, I give you a few suggestions as to how you can go about doing that, and why you should--in this particular case--try to cause your potential customers to experience a bit of pain and discomfort. Download File - 3.7 MB (Click to Play on Mobile Device) Listen To This Podcast (Streaming Audio)
Episode 108: Filling Up Your Live Events
Thu, Dec 04, 2014
http://www.feedastarvingcrowd.com -- Robert Coorey, my special guest on today's show, teaches us how to get people to attend live events we put on to promote our businesses. In addition to being the author of the best-selling book Feed a Starving Crowd, Robert once nearly broke the world record for webinar attendance...so, when it comes to event marketing, Robert knows his stuff! Visit his website to download a free copy of his book and learn more about his business. Download File - 13.7 MB (Click to Play on Mobile Device) Listen To This Podcast (Streaming Audio)
Episode 107: Social Media Ghost Towns
Wed, Dec 03, 2014
Everything related to your business says something about who you are--at that includes your social media profiles. When your business doesn't maintain your socail media profiles and update them on a regular basis, not only are they not helping you...they're actually hurting you, by giving the impression that you don't finish what you started. In today's episode, I discuss what I call the "social media ghost town" effect and how you can avoid it. Download File - 4.0 MB (Click to Play on Mobile Device) Listen To This Podcast (Streaming Audio)
Episode 106: Your 2015 Content Calendar
Tue, Dec 02, 2014
Publishing educational content about your business has never been more important than it is today. In today's episode, I tell you how to make 2015 the year that you finally get that content produced by creating a publishing calendar. Download File - 4.5 MB (Click to Play on Mobile Device) Listen To This Podcast (Streaming Audio)
Episode 105: WWYCD
Mon, Dec 01, 2014
WWYCD--That's short for "What Would Your Customer Do?" That's the question you should ask yourself every time you make a marketing-related decision about your business. That includes things like how you price your products, what incentives you use to motivate your customers to give you referrals, to what types of educational content you produce. In today's episode, I give some examples of how to use this question in your decision-making process--and how getting the answer wrong can hurt you. Download File - 4.5 MB (Click to Play on Mobile Device) Listen To This Podcast (Streaming Audio)
Episode 104: Happy Thanksgiving
Wed, Nov 26, 2014
Sometimes, being a small business owner can be a thankless and lonely job. I think it's important, every now an then, to take a step back and remember why it is that we do what we do. So, on this eve of Thanksgiving 2014, I thought I'd list a few of the things that I'm thankful for when it comes to owning a business:
- I'm thankful that I can work from home and set my own hours (even if those hours sometimes get long)
- I'm thankful that I can choose which clients I want to work with
- I'm thankful that I can choose my vendors and (if I ever have any) employees
- Above all, I'm thankful that if I fail, I have no one to blame but myself
Perhaps some things on my list will also be things on your list, or perhaps reading my list will prompt you to think of some reasons of your own. In the case of the latter, please share what you're thankful for by leaving a comment on this blog post. Have a Happy Thanksgiving! Download File - 3.7 MB (Click to Play on Mobile Device) Listen To This Podcast (Streaming Audio)
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