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According to Joe Pine, Authenticity is What Consumers Really Want. Listen this Week to Find Out How to Give it To Them.

noemail@theadvertisingshow.com
Fri, May 09, 2008

This week co-host Brad Forsythe interviews Joe Pine, author of Authenticity: What Consumers Really Want. Joe Pine is an internationally acclaimed author, speaker, and management advisor to Fortune 500 companies and entrepreneurial start-ups alike. He is co-founder of Strategic Horizons LLP, a thinking studio dedicated to helping businesses conceive and design new ways of adding value to their economic offerings. Mr. Pine and his partner James H. Gilmore recently wrote Authenticity: What Consumers Really Want (Harvard Business School Press, 2007), which recognizes that in a world of increasingly paid-for experiences, people no longer accept the fake from the phony, but want the real from the genuine. This book provides a way of thinking about authenticity in business plus a set of tools and techniques for rendering authenticity in any company. Time Magazine recently selected Authenticity on its list of 10 Ideas That Are Changing The World. Authenticity follows the...

9-May-08 9:00 AM

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Twenty-five years later, Brian?s creative passion remains, but from a creative media solutions perspective. His experience has led to the development of numerous award-winning media strategies in broadcast, interactive, print, out-of-home, and sports sponsorships. Brian?s media strategies garnered a Silver Effie for The Nature Conservancy.

Brian views the Carton Donofrio media team as the other creative discipline within the agency. Brian?s agency experience includes media positions at Grey Advertising, HHCC, McCann Erickson and Mintz & Hoke. Most recently Brian was the EVP Media Director at Eisner Communications in Baltimore, a position he held for 16 years.

His client experience encompasses many national, international and regional accounts including P&G, Borden, ITT Bakeries, Coke, Honda, Ford, John Hancock, United Technologies, Wang Computers, Marriott, Black & Decker, The Nature Conservancy,

Di began her career at Critical Mass by starting up a Swedish joint venture with a small team from Calgary. Founded to serve the Saab Automobile global account, the Swedish agency grew from 12 to 65 staff under Di's leadership. Di returned to Critical Mass in Calgary in the fall of 2000, and since that time has participated actively in new business, company operations, and has led client teams for Nokia, Kaiser Permanente, P&G, Citi and the Las Vegas Convention and Visitors Authority, and many more. Regardless of whether she's leading an account or leading operations for the 400+ person company, Di has always been a clear company driver. Her recent appointment as CEO is a testament to her talent and expertise.

As the top rated interactive agency according to Forrester Research for two consecutive years, Critical Mass's success is based on listening to and leading clients.

AnnaMaria is also an Adjunct Professor of Marketing at NYU?s Sterns School of Business. She is co-author, with John Rosen, of ?StopWatch Marketing, Take Charge of the Time When Your Customer Decides to Buy ?, which will be published by Viking Penguin group in 2007.

Prior to consulting, AnnaMaria managed leading brands at Reckitt Benckiser and MasterLock.

Over a fifteen-year career in television, Terence has produced hundreds of successful lifestyle, business, reality, brand, and celebrity segments for such shows as The Rosie O'Donnell Show, Life & Style, All Year Round with Katie Brown and The Isaac Mizrahi Show.

Terence also worked for two years at Sony Pictures Television in daytime development and was a producer on Ellen DeGeneres and Living It Up! With Ali and Jack.

Terence is also the author of ?Starring You! The Insiders? Guide to Using Television and Media to Launch Your Brand, Your Business, And Your Life? published by Harper Collins (2007). This coming fall ?Starring You!? will be offered as an on-line college course at universities around the country

He is also a consultant working with companies and individuals on public relations, marketing, brand development and recognition through media exposure.

Co-host Brad Forsythe interviews Katarina Skoberne, Co-Founder and Group Managing Director of the OpenAd Group. Katarina is responsible for the strategy and development of the group of companies and their implementation and alignment within the companies themselves. After having studied electrical engineering, she began her career in media in 1993 at a Slovenian ad agency, the Vision Factory, which she helped found. After taking part in some commentary features on advertising, she was offered a job creating and hosting the country's weekly advertising programme, CikCak, which she did for eight years. She has also lectured in advertising at the University of Ljubljana. She was lured to help set up OpenAd in 2003.

On the journalistic front he contributes to the British advertising journal Campaign and more recently to Advertising Age. He is a columnist for the French marketing magazine Stratégies, and researches advertising trends for a fashion industry forecasting service called Worth Global Style Network (WGSN). His articles about advertising and popular culture have appeared in The Times, The Independent and The Telegraph newspapers in the UK. He also co-presents a live weekly French TV show about advertising. In 2005 he was invited by Renzo Rosso, the founder of cult jeans brand Diesel, to collaborate on a book called FIFTY, the story of Rosso?s life and work. For more details about Tungate, go to www.tungateinparis.com

 

For entertaining advice join hosts Ray Schilens and Brad Forsythe for a lively and informative discussion.

7-Dec-07 9:00 AM

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Multicultural Marketing is Big Business and Stephen Palacios, EVP of Cheskin Tells Us How to Profit by Serving the Underserved Hispanic Market

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Fri, Nov 30, 2007

Co-host Brad Forsythe interviews Stephen Palacios, Executive Vice President of Cheskin.

 

As the head of Cheskin's New York office, Stephen Palacios serves as Executive Vice President and heads their Hispanic Practice. His strategic expertise is in new market assessment, product innovation, communication strategy and overall program effectiveness.

Palacios has two decades of experience in the U.S. Hispanic market, Consumer Goods, Retail, and Financial Services sectors. He has successfully led brand positioning, naming and identity executions for start-ups companies through $19B companies. Clients include Pepsi, Liz Claiborne Inc, Time Warner Inc., AstraZeneca and Citibank. Stephen's passion lies in finding where companies can create new opportunities and drive new revenue streams by creating or expanding their brand. Palacios is a leading expert in the U.S. Hispanic market having helped guide innovation and strategy for organizations such as Meredith and the National Council of La Raza. 

Prior to Cheskin, Palacios served as Vice President for FRCH Design Worldwide, one of the leading retail design consultancies in the country, where his clients included Barnes & Noble, Circuit City, and Mercedes Benz. Previous to FRCH, Palacios served as Director of International Business for Federal News Service (FNS), a privately owned information company. He was the exclusive agent in the U.S. for Notimex, the largest Spanish language newswire in the world servicing U.S. Hispanic owned Newspapers, Television stations and Radio stations.

Palacios holds a B.A. from Saint Joseph?s University where he was Valedictorian and an M.A. from American University, where he was awarded a Fellowship. Most recently Palacios was quoted in the Los Angeles Times, Advertising Age, Adweek?s Marketing y Medios, Miami Herald, Hispanic Market Weekly, HispanicAd.com

 

For entertaining advice join hosts Ray Schilens and Brad Forsythe for a lively and informative discussion.

30-Nov-07 9:00 AM

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Cheri Gmiter, Executive Director of MAGNET Global Network, Describes How Independent Agency Networks Help Ad Agencies to Think Globally and Act Locally for Their Clients

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Fri, Nov 23, 2007

Co-host Brad Forsythe interviews Cheri Gmiter, Executive Director of MAGNET Global Network. Cheri Gmiter, now Executive Director of the MAGNET Global Network was previously Sales Manager at KDKA-AM Radio in Pittsburgh, PA. Prior to working at KDKA Radio, Ms. Gmiter was Vice President?Account Supervisor at HMS Hallmark (now Ten United), senior vice president at DDF&M Advertising and Account Supervisor at Market Development Group in Orlando, Fla. She was named National Agency Executive of the Year by her client, Midas Automotive, in 1997. She has been president of the Pittsburgh Advertising Federation, part of the American Adv