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Video Marketing 2.0 Podcast by Joel Goobich

Video Marketing 2.0 Podcast

by Joel Goobich

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Video Marketing 2.0 is giving voice to the Video Marketing revolution. Created for the startup entrepreneur, marketing executive, business development manager, small business owner and anyone interested in learning about the dynamic new world of video marketing. If you’re looking for advice, ideas, tools and techniques on how to use video for business marketing purposes with ACTIONABLE tips then hosts and industry experts Joel Goobich and Brendan Carty delivers weekly. Each episode brings you a discussion on a specific video marketing topic; from strategy, to video production to video analytics or an interview with market leaders who share their insights into how they successfully use videos for marketing, social media and branding. Most episode also include a VIDEO TIP download where we provide worksheets and exercises to make your marketing videos, explainer videos and instructional videos more effective.


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7 Ways To Get Your Video Watched

Author: Marketing Video experts Joel Goobich and Brendan Carty interview business marketing authorities on tips and techniques for using video marketing every week.
Wed, Mar 22, 2017


Just posting a video on your website, social media or youtube is great for some exposure. But it’s no guarantee that it will be viewed. Don’t despair. There are many other distribution avenue you can utilize to get maximum exposure. On this episode we are going to revisit this very important topic.

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Video Marketing Shorts #29 - How to Use Testimonial Videos

Author: Marketing Video experts Joel Goobich and Brendan Carty interview business marketing authorities on tips and techniques for using video marketing every week.
Tue, Mar 14, 2017


A customer testimonial video is perhaps the most effective type of content marketing videos. They can be used for both consumer and business facing videos because they evoke trust and build tremendous social capital amongst the viewers. A testimonial video need not be 'polished' or even scripted. The more authentic it feels the more it will resonate emotionally with the target audience. Testimonial videos are generally not the first marketing video to be used with potential customers and clients and should be used further down the marketing funnel. On this podcast, hosts Joel Goobich and Brendan Carty discuss the ins and outs of why and how to use testimonial videos as well as give some best practices for creating your own.

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Video Marketing Should Be Taught At College

Author: Marketing Video experts Joel Goobich and Brendan Carty interview business marketing authorities on tips and techniques for using video marketing every week.
Tue, Mar 07, 2017


Video Marketing is not something that appeared on the scene last year. It has been a growing as a driving force in the world of marketing with the worldwide embrace of YouTube, Vimeo and Facebook. However, college curriculums are not keeping up with the times. Most marketing professionals did not learn digital marketing and certainly not video marketing skills in college. And even today, few colleges or universities provide any marketing degrees, or even specific courses, dedicated to the these disciplines. So how is this to be learned in a comprehensive manner? On this episode we have a panel discussion on whether video marketing should be taught at the college level.

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Video Marketing Shorts #28 - 5 Things You Need to Know About Video Marketing in 2017

Author: Marketing Video experts Joel Goobich and Brendan Carty interview business marketing authorities on tips and techniques for using video marketing every week.
Tue, Feb 28, 2017


On this excerpt from episode 66 we summarize the 5 things you need to know about video marketing in 2017. (A) Video Hosting is getting more sophisticated (B)Video Analytics is the means by which you can ‘listen’ to your target audience (C) Multiple Videos will become the norm (D)Facebook is the driving engine of Video Marketing and (E)Onboarding videos are the next ‘must have’ type of video.

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The Video Marketing Glossary - Part B

Author: Marketing Video experts Joel Goobich and Brendan Carty interview business marketing authorities on tips and techniques for using video marketing every week.
Tue, Feb 21, 2017


This podcast episode continue the Video Marketing Glossary series in which we define and explain common terminology and concepts used in video marketing.

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Video Marketing Shorts #27: What is a Video Storyboard?

Author: Marketing Video experts Joel Goobich and Brendan Carty interview business marketing authorities on tips and techniques for using video marketing every week.
Tue, Feb 14, 2017


The video storyboard is the flip side of the video script. It's the embodiment of the written script into the basic visuals of the video. In essence, it's the blueprint, the visual plan, by which an animated video is created. While the script is where we write and validate the spoken narration, the storyboard is a sketched version of each scene in the video. It's goal is to validate the action on the screen and ensure that the visual storyline effectively portrays and enhances the project. On this episode, we talk with veteran storyboard artist, Ross Bollinger, creator of YouTube channel - Pencilmation, about the nuts and bolts of creating an effective video storyboard.

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Beyond the Explainer Video

Author: Marketing Video experts Joel Goobich and Brendan Carty interview business marketing authorities on tips and techniques for using video marketing every week.
Tue, Feb 07, 2017


The explainer video has become a standard video marketing tool used by businesses to provide a high level overview of their company, their products or services. But what comes next? What other videos can and should be used as part of a strategic video marketing campaign? On this episode we go beyond the explainer and tell you four other videos you should be considering to enhance your marketing and grow your business.

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The Video Marketing Glossary - Part A

Author: Marketing Video experts Joel Goobich and Brendan Carty interview business marketing authorities on tips and techniques for using video marketing every week.
Wed, Jan 25, 2017


Video Marketing is a business language. And therefore it’s important that we define many of the words and terms that are commonly used. On this episode we are recording the first part of our Video Marketing Glossary series.

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Video Marketing Shorts #26 - Why Fintech Companies Must Use Video

Author: Marketing Video experts Joel Goobich and Brendan Carty interview business marketing authorities on tips and techniques for using video marketing every week.
Tue, Jan 17, 2017


Fintech, aka Financial Technology, is completely transforming how the world borrows, buys and invests. It is forcing companies and consumers to embrace these digital platforms for most of their financial needs. And video plays an huge role for Fintech. From overview (explainer) style videos, to product demos to FAQ videos. On this episode, we explain how video is so critical to the success of a Fintech company, what type of videos work best for Fintech and best practices for creating these videos.

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5 Things to Know About Video Marketing in 2017

Author: Marketing Video experts Joel Goobich and Brendan Carty interview business marketing authorities on tips and techniques for using video marketing every week.
Mon, Jan 09, 2017


We told you last year at this time that video marketing will continue to explode. And it has. Can you go anywhere on the web or social media and not see videos. And as we predicted, the volume of businesses, getting their toes in the Video Marketing ocean will expand even further. And for good reason, because as we have pointed out time and again on this podcast - Video is the new language of business marketing. On this episode, Brendan and I are going to go over 5 things you need to know about video marketing in 2017.

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The Storyboard - A Blueprint For Your Video

Author: Marketing Video experts Joel Goobich and Brendan Carty interview business marketing authorities on tips and techniques for using video marketing every week.
Wed, Dec 28, 2016


The video storyboard is the flip side of the video script. It's the embodiment of the written script into the basic visuals of the video. In essence, it's the blueprint, the visual plan, by which an animated video is created. While the script is where we write and validate the spoken narration, the storyboard is a sketched version of each scene in the video. It's goal is to validate the action on the screen and ensure that the visual storyline effectively portrays and enhances the project. On this episode, we talk with veteran storyboard artist, Ross Bollinger, creator of Pencilmation, about the nuts and bolts of creating an effective video storyboard.

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Why Fintech companies should use Video

Author: Marketing Video experts Joel Goobich and Brendan Carty interview business marketing authorities on tips and techniques for using video marketing every week.
Tue, Dec 13, 2016


Fintech, AKA Financial Technology, is completely transforming how the world borrows, buys and invests. It is forcing companies and consumers to embrace these digital platforms for most of their financial needs. And Video plays an huge roll for Fintech. From overview (explainer) style videos, to product demos to FAQ videos. On this episode, we explain how video is so critical to the success of a Fintech company, what type of videos work best for Fintech and best practices for creating these videos.

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Video Marketing Shorts #25 Anatomy of a successful personalized video

Author: Marketing Video experts Joel Goobich and Brendan Carty interview business marketing authorities on tips and techniques for using video marketing every week.
Tue, Dec 06, 2016


Personalized Videos are one of the most promising developments in the realm of video marketing. Imagine increasing conversions by 1000 and getting close to 100% engagement. On this episode the video marketing experts Joel Goobich and Brendan Carty are joined by Yann Lhomme, CEO of Thinkmojo, for an in depth anatomy of making a successful personalized video.

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Anatomy of a successful personalized video

Author: Marketing Video experts Joel Goobich and Brendan Carty interview business marketing authorities on tips and techniques for using video marketing every week.
Tue, Nov 29, 2016


Personalized Videos are one of the most promising developments in the realm of video marketing. Imagine increasing conversions by 1000 % !!! and getting close to 100% engagement!!! On this episode the video marketing experts Joel Goobich and Brendan Carty are joined by Yann Lhomme, CEO of Thinkmojo, for an in depth anatomy of making a successful personalized video.

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Video Marketing Short #24 - Using Video to tell a Complex Story

Author: Marketing Video experts Joel Goobich and Brendan Carty interview business marketing authorities on tips and techniques for using video marketing every week.
Tue, Nov 22, 2016


Technology companies have highly technical or difficult products. A good explainer video can convey this complex message quickly and efficiently. On this episode the video marketing short we give a quick list of what it takes to use video to make tell a complex story in simple terms.

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Movie Trailers are Great Marketing Videos

Author: Marketing Video experts Joel Goobich and Brendan Carty interview business marketing authorities on tips and techniques for using video marketing every week.
Tue, Nov 15, 2016


Do movie trailers adhere to the same basic rules of other marketing videos? On this episode the video marketing experts Joel Goobich and Brendan Carty are joined by Amy Caffee from Thinkmojo, for a free flowing discussion on how movie trailers fit into the world of video marketing. We talk movies, movie trailers and what makes a good movie trailer.

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Should you go Vertical?

Author: Marketing Video experts Joel Goobich and Brendan Carty interview business marketing authorities on tips and techniques for using video marketing every week.
Tue, Nov 01, 2016


Increasingly videos are being viewed in Vertical mode and not Horizontal (Landscape) mode. Which means that the manner in which videos are produced should take this into account.The digital screens we use to watch video are changing. It used to be videos were viewed only on a large horizontal screen, such as a TV, computer screen or laptop. Not anymore. With the widespread usage of smart phones, phablets and tablets, more than 50% of all video viewing is being done on screens that are smaller and have different aspect ratios. On this episode the video marketing experts Joel Goobich and Brendan Carty from Thinkmojo, a premier video marketing and production company, explain the considerations and best practices for producing videos in vertical format.

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Videos explain a complex Technology in simple terms

Author: Marketing Video experts Joel Goobich and Brendan Carty interview business marketing authorities on tips and techniques for using video marketing every week.
Tue, Oct 18, 2016


For companies with highly technical or difficult to explain product and services, video presents a fantastic opportunity to convey this complex message quickly and efficiently. The problem is that many companies don't know how to get the most out of the video format and wind up making a video that is too length and that's crammed with too much information. On this episode the video marketing experts, Joel Goobich and Brendan Carty, from the video production company Thinkmojo, give you the best practices for Telling a Complex Business Story using video.

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Best Practices for making a Screencast Tutorial Video

Author: Marketing Video experts Joel Goobich and Brendan Carty interview business marketing authorities on tips and techniques for using video marketing every week.
Tue, Oct 04, 2016


A screencast tutorial video is an important component of a comprehensive product marketing program, especially for software and online companies where their UI is essentially their 'product'. The screencast tutorial videos should be considered part of the product and not just a last minute add-on. Screencast videos are a powerful method to show potential and existing customers how to use a new online product. Any SaaS - software as a service - or online software company should consider creating a series of screencast videos to help both market their products to prospective customers as well as use them as tutorial videos for existing customers in order to increase user retention. On this podcast, hosts Joel Goobich and Brendan Carty provide advice on best practices for creating a screencast tutorial video.

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Video Marketing Short #23 - It Pays to Make a Quality Screencast Video

Author: Marketing Video experts Joel Goobich and Brendan Carty interview business marketing authorities on tips and techniques for using video marketing every week.
Tue, Sep 27, 2016


A screencast tutorial video is an important component of a comprehensive product marketing program, especially for software and online companies where their UI is essentially their 'product'. On this Video Marketing Shorts episode we talk about how critical it is to a products success that the quality of the screencast tutorial video be as good, if not better, than other marketing assets. The screencast tutorial videos should be considered part of the product and not just a last minute add-on.

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Viewtopia - A peak into the future of video marketing

Author: Marketing Video experts Joel Goobich and Brendan Carty interview business marketing authorities on tips and techniques for using video marketing every week.
Tue, Sep 20, 2016


Modern marketing is increasingly synonymous with video marketing. And video marketing is changing rapidly. In how and where it’s used and in increased production values. However, the most important change is how it’s becoming data and analytics driven. Which is why the Video Marketing 2.0 podcast team is always on the lookout to talk with industry leaders who have a pulse on the direction of this exciting aspect of modern business. So on this episode we talk with Jeff Gadway and Kari Gow of the leading video marketing analytics firm Vidyard about where video marketing is heading and the upcoming video marketing summit, called Viewtopia. We'll talk about how this digital marketing summit will help attendees learn from both thought leaders as well as seasoned practitioners with 'under the finger nails' information. SPECIAL OFFER - VIEWTOPIA SUMMIT Where and When - San Francisco 11/9-11/10 2016 Register for the Viewtopia Video Marketing Summit - http://www.vidyard.com/viewtopia (Use Promo Code THINKMOJO16 for Early Sign up Discount!!)

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Create Social Capital with Testimonial Videos

Author: Marketing Video experts Joel Goobich and Brendan Carty interview business marketing authorities on tips and techniques for using video marketing every week.
Tue, Sep 13, 2016


A customer testimonial video is perhaps the most effective type of content marketing videos. They can be used for both consumer and business facing videos because they evoke trust and build tremendous social capital amongst the viewers. A testimonial video need not be 'polished' or even scripted. The more authentic it feels the more it will resonate emotionally with the target audience. Testimonial videos are generally not the first marketing video to be used with potential customers and clients and should be used further down the marketing funnel. On this podcast, hosts Joel Goobich and Brendan Carty discuss the ins and outs of why and how to use testimonial videos as well as give some best practices for creating your own.

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7 Keys to an Effective Video Content Strategy

Author: Marketing Video experts Joel Goobich and Brendan Carty interview business marketing authorities on tips and techniques for using video marketing every week.
Tue, Sep 06, 2016


Effective video content strategy is not about volume - it's about precision. As the use of video becomes the predominant method of conveying content, especially for consumer facing videos on social media, it is of utmost importance to develop a video content strategy that incorporates seven core principals. And no matter where you place your video; whether its on social or your own site, it needs to be driven by channel specific content. On this essential podcast episode host Joel Goobich gets Michael King, Content Marketing "Ninja" to explain in detail how you can create your own video content strategy.

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Get the most out of Facebook and Instagram Video Ads

Author: Marketing Video experts Joel Goobich and Brendan Carty interview business marketing authorities on tips and techniques for using video marketing every week.
Tue, Aug 30, 2016


Businesses of all sizes have realized the power of social media on their marketing strategy, but Facebook video ads are emerging as the hidden treasure. Creating successful video ad campaigns on Facebook and Instagram are an excellent way to share a company's story direct to consumers in an impactful way. However, making effective marketing videos requires understanding what is working and what fails to provide results. There are so many components to creating a video ad that appeals to and engages your audience, but if you get it right the reward can be substantial. On this podcast, hosts Joel Goobich and Brendan Carty have a discussion with Jace Vernon, owner of the video marketing company Yinc Marketing. They will discuss ways to use Facebook and Instagram video ads to increase ROI and improve the overall marketing strategy.

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Start with the Right Video Marketing Strategy

Author: Marketing Video experts Joel Goobich and Brendan Carty interview business marketing authorities on tips and techniques for using video marketing every week.
Mon, Aug 15, 2016


A video is simply a visual marketing tool. And like all marketing assets, without the right strategy, this tool can be blunted and deemed ineffective. That is why it is important to begin with a video marketing strategy that takes defines the objectives and determines what type of video, where and how to use it and most importantly - why even use video to begin with. On this extremely useful podcast, hosts Joel Goobich and Brendan Carty have an in depth discussion with Video Marketing expert Jeff Pelletier of BaseTwoMedia.

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Shorter is always Better (Rebroadcast)

Author: Marketing Video experts Joel Goobich and Brendan Carty interview business marketing authorities on tips and techniques for using video marketing every week.
Wed, Aug 10, 2016


When it comes to videos, shorter is generally better. The optimum length is between 30 – 90 seconds. This rebroadcasted episode of Video Marketing 2.0 explains why. A shorter video requires one to hone the business message to the essential story. A good marketing video should focus on one key message and craft it to engage a specific target audience. Marketing videos that are packed with too much information risk losing the audience before the core message can be delivered. On this popular episode we talk about an interesting blog post from Wistia written a few years ago. They confirmed how engagement (as measured by the number of viewers who watched a video in it’s entirety) dropped off considerably as the length of a video grew

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Using Video for a Boring Business

Author: Marketing Video experts Joel Goobich and Brendan Carty interview business marketing authorities on tips and techniques for using video marketing every week.
Tue, Aug 02, 2016


Let's face it. Some businesses are just plain boring. That doesn't mean that they should not use video marketing though. The exact opposite. Videos are a way to help add an interesting dimension and even humanize some of the most mundane, yet necessary, of businesses. Videos are for all businesses, including boring businesses. On this podcast, hosts Joel Goobich and Brendan Carty have a comprehensive conversation with the internal video team at BambooHR and how they use video both for external as well as internal purposes to add some pepper to the blood of the company.

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Increase the ROI of your videos with Conversion Automation

Author: Marketing Video experts Joel Goobich and Brendan Carty interview business marketing authorities on tips and techniques for using video marketing every week.
Tue, Jul 26, 2016


The importance of increasing the Video ROI of your investment in video cannot be understated. In the new paradigm of Video Marketing it's important to make sure your investment in video is converting leads and getting your message across in a smart manner. That's where conversion automation can be of significant help. On this podcast episode, hosts Joel Goobich and Brendan Carty talk with Oli Gardner, cofounder of Unbounce about all of the aspects of planning for and implementing the system for maximizing your marketing conversions using video marketing.

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The Power of Video Analytics - Part Two

Author: Marketing Video experts Joel Goobich and Brendan Carty interview business marketing authorities on tips and techniques for using video marketing every week.
Mon, Jul 18, 2016


A key to success in any business endeavor is the ability to measure, monitor and modify business activities to get the best possible return on investment. This holds true for the use of video and video marketing. It is no longer sufficient to just post a business video on YouTube and hope that people will find it and view it. Nor is it a wise business investment to create a video and not check on how it is being viewed and received by the intended audience. A marketing video is a powerful tool and it must be calibrated appropriately using the right video analytics tools. On this podcast episode, the second of a two part series, hosts Joel Goobich and Brendan Carty continue their conversation with Brendan Schwartz, CTO of video hosting and analytics platform, Wistia, about the entire spectrum of video hosting, video analytics and video marketing tools that any business can and should upgrade to and use.

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Upgrade your Video Marketing with Video Analytics

Author: Marketing Video experts Joel Goobich and Brendan Carty interview business marketing authorities on tips and techniques for using video marketing every week.
Tue, Jul 12, 2016


To measure, monitor and control business growth you need the right business tools. And Video Marketing is no different. With the stampede to using visual imagery such as video as a basic mode of business messaging and content creation, it's crucial that any business using upgrade their video marketing by using the best and most advanced video analytics. On this two part podcast episode, hosts Joel Goobich and Brendan Carty have a comprehensive conversation with Brendan Schwartz, CTO of video hosting and analytics platform, Wistia, about the entire spectrum of video hosting, video analytics and video marketing tools that any business can and should upgrade to and use.

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Video Marketing Short #21 - How to Make your Video Evergreen

Author: Marketing Video experts Joel Goobich and Brendan Carty interview business marketing authorities on tips and techniques for using video marketing every week.
Tue, Jul 05, 2016


Videos are a powerful tool to both market and demo products and services such as Software as a Service, SaaS, and other online cloud based companies. However, its important to make these videos 'evergreen' - that is provide them with a longer use life despite the ongoing changes in some of the product features. This podcast snippet from a longer episode explains why and how.

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All Software Companies Should Make 2 Videos

Author: Marketing Video experts Joel Goobich and Brendan Carty interview business marketing authorities on tips and techniques for using video marketing every week.
Tue, Jun 28, 2016


There are two main types of marketing videos that almost every SaaS and cloud based software company should use to grow their business. One is the overview video that conveys the value proposition of the software and the other is a demo/how-to video that provides the user with what the product looks like and expectations on how it works. On this podcast, hosts Joel Goobich and Brendan Carty are continue their discussion about Video Marketing for SaaS companies and are joined by Yann Lhomme, cofounder and creative director at Thinkmojo who explains in depth with a number of case studies of videos produced by Thinkmojo for SaaS customers.

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Video Marketing on a Shoestring Budget

Author: Marketing Video experts Joel Goobich and Brendan Carty interview business marketing authorities on tips and techniques for using video marketing every week.
Tue, Jun 21, 2016


Video is becoming an essential tool for online business marketing. But you don' need a large video budget to get started. Obviously there are costs involved. But that doesn't mean that you shouldn't 'get into the game' sooner rather than later. The cost of creating simple videos is getting lower all the time. There are lots of videos that can be made for under $1000, $2500 and $5000. On this episode, video marketing hosts Joel Goobich and Brendan Carty go granular about how you can create business videos on a shoestring budget.

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Video Marketing Short #23 - How Buildium Uses Video to Build its Business

Author: Marketing Video experts Joel Goobich and Brendan Carty interview business marketing authorities on tips and techniques for using video marketing every week.
Wed, Jun 15, 2016


Buildium is one of a growing number of Software as a Service, or SaaS companies to use video to grow their business. The use of video marketing is especially suited for these online cloud computing companies. Not only can they use video for onboarding and client acquisition, product launches, product announcements such as upgrades and perhaps more importantly for client retention. The use of video for SaaS companies is a powerful method of telling the story of a complex and often very technical message in an engaging and more personal manner that resonates with all viewers. On this podcast, hosts Joel Goobich and Brendan Carty have a free flowing and engaging conversation with Thad Peterson, Director of Product Marketing at Buildium, on all of the ways they use video to support their business.

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How Buildium uses Video to Build Its Business

Author: Marketing Video experts Joel Goobich and Brendan Carty interview business marketing authorities on tips and techniques for using video marketing every week.
Mon, Jun 13, 2016


Buildium is one of a growing number of Software as a Service, or SaaS companies to use video to grow their business. The use of video marketing is especially suited for these online cloud computing companies. Not only can they use video for onboarding and client acquisition, product launches, product announcements such as upgrades and perhaps more importantly for client retention. The use of video for SaaS companies is a powerful method of telling the story of a complex and often very technical message in an engaging and more personal manner that resonates with all viewers. On this podcast, hosts Joel Goobich and Brendan Carty have a free flowing and engaging conversation with Thad Peterson, Director of Product Marketing at Buildium, on all of the ways they use video to support their business.

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Video Marketing Short #22 - Every Small Business Should Use Video

Author: Marketing Video experts Joel Goobich and Brendan Carty interview business marketing authorities on tips and techniques for using video marketing every week.
Thu, Jun 09, 2016


The Smart phone is changing the landscape of Video Marketing for small business. Now EVERY small business should be considering using videos from the get go, because more people are accessing websites and getting relevant content directly from those small hand held devices. No longer can small businesses think they can put off using video to tell their business story. On this episode, hosts Joel Goobich and Brendan Carty lay the case for how important video marketing is - especially for smaller businesses and how it can 'level' the playing field in a competitive business environment.

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Every Small Business Should Use Video

Author: Marketing Video experts Joel Goobich and Brendan Carty interview business marketing authorities on tips and techniques for using video marketing every week.
Mon, Jun 06, 2016


The Smart phone is changing the landscape of Video Marketing for small business. Now EVERY small business should be considering using videos from the get go, because more people are accessing websites and getting relevant content directly from those small hand held devices. No longer can small businesses think they can put off using video to tell their business story. On this episode, hosts Joel Goobich and Brendan Carty lay the case for how important video marketing is - especially for smaller businesses and how it can 'level' the playing field in a competitive business environment.

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Video Marketing Short #20 - Every Software Company Must Use Video

Author: Marketing Video experts Joel Goobich and Brendan Carty interview business marketing authorities on tips and techniques for using video marketing every week.
Thu, Jun 02, 2016


Software as a Service, or SaaS is one of the hottest business growth areas of tech startups. And the use of video marketing is especially suited for these online cloud computing companies. Saas companies can not only use video marketing for onboard marketing and client acquisition, but also for customer support with educational and instructional videos that guide new clients how to use their software. The use of video for SaaS companies is a powerful method of telling the story of a complex and often very technical product in an engaging and more personal manner that resonates with the viewer.

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How Saas and Software companies can use Video Marketing

Author: Marketing Video experts Joel Goobich and Brendan Carty interview business marketing authorities on tips and techniques for using video marketing every week.
Tue, May 31, 2016


Software as a Service, or SaaS is one of the hottest business growth areas of tech startups. And the use of video marketing is especially suited for these online cloud computing companies. Saas companies can not only use video marketing for onboard marketing and client acquisition, but also for customer support with educational and instructional videos that guide new clients how to use their software. The use of video for SaaS companies is a powerful method of telling the story of a complex and often very technical product in an engaging and more personal manner that resonates with the viewer. On this podcast, hosts Joel Goobich and Brendan Carty are joined by Yann Lhomme, cofounder and creative director at Thinkmojo who explains how and why SaaS and other Cloud based computing companies should use video marketing.

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Get Your Viewer To Do Something

Author: Marketing Video experts Joel Goobich and Brendan Carty interview business marketing authorities on tips and techniques for using video marketing every week.
Tue, May 24, 2016


The Call to Action is a where you directly 'ask' your viewer to do something. It's the bookend to a marketing video. Whereas the video thumbnail provides the first impression and 'invites' people to view the video, the Call to Action 'invites' people to take action based on the visual and story of the video that they just viewed. The Call to Action can put the entire video message into context with specific requests. On this episode, hosts Joel Goobich and Brendan Carty build on a previous episode and give specific examples of Calls to Actions and what you can, should or should not ask your viewer to do upon watching your marketing video

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Using Video to Tell a Complex Business Message - Case Study

Author: Marketing Video experts Joel Goobich and Brendan Carty interview business marketing authorities on tips and techniques for using video marketing every week.
Tue, May 17, 2016


Many companies have a complex business message. It's not easy to explain in simple terms or with few words. This is where the use of a marketing video make a big difference. By synthesizing this complex business message down to its core and utilizing the power of images and the spoken word, a company can efficiently create a more effective marketing funnel. On this podcast, hosts Joel Goobich and Brendan Carty invite Nate Towers and John Sperry, owners of Buried Capital, to get explain the challenge they face and how they use video marketing to tell their business message.

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Why Some Videos Cost More Than Others To Produce

Author: Marketing Video experts Joel Goobich and Brendan Carty interview business marketing authorities on tips and techniques for using video marketing every week.
Tue, May 10, 2016


It is often difficult to discern at first glance why a certain animated video is more expensive than others to produce. The real costs and what it takes to produce are mostly opaque or not understandable to those not familiar with the resources and skills necessary to create a quality marketing animated video. On this podcast, hosts Joel Goobich and Brendan Carty explain the differences and the cost factors between the three main video production levels, specifically when it comes to animated video creation.

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Where To Share Your Marketing Video

Author: Marketing Video experts Joel Goobich and Brendan Carty interview business marketing authorities on tips and techniques for using video marketing every week.
Mon, May 02, 2016


When most companies make a marketing video, their plan is to post it on their website and perhaps on their YouTube channel, if they have one. But, if those are the only place you should share your marketing videos. If you do, then you are selling yourself short. On this podcast, hosts Joel Goobich and Brendan Carty explain where you should share your marketing videos for maximum exposure and return on investment.

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Thumbnails Are Part of a Video Marketing Strategy

Author: Marketing Video experts Joel Goobich and Brendan Carty interview business marketing authorities on tips and techniques for using video marketing every week.
Tue, Apr 26, 2016


The thumbnail that you use to showcase your video is important 'real estate'. And it should have an effective and well thought out plan for implementation in order to fully realize the potential of the marketing video investment. It's not enough to 'throw' just any thumbnail on your website or YouTube. As a marketer, you should be looking to understand what visual trigger will entice a viewer to actually click on the 'play' button and watch the video. On this podcast, hosts Joel Goobich and Brendan Carty invite Chase McMichael, CEO of Infinigraph, to get 'granular' and explain the importance of video thumbnail strategy in getting the biggest return for your video marketing budget.

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Video Marketing Short #19 - WistiaFest - One BadAss Video Marketing Conference

Author: Marketing Video experts Joel Goobich and Brendan Carty interview business marketing authorities on tips and techniques for using video marketing every week.
Fri, Apr 22, 2016


WistiaFest is the 'fest' for all things video marketing. And it's just around the corner - first week of June to be exact. As Video Marketing becomes a staple of business marketing, there are some key (and core) conferences that should be on everyone's radar. On this podcast we talk to the organizers of the WistiaFest event and find out more. On this podcast, hosts Joel Goobich and Brendan Carty are joined by Karla Franco, event strategist at Wistia, about the three days of forward thinking video marketing content that is the hallmark of this years video marketing event.

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Editing Live Action Videos - Tips & Techniques

Author: Marketing Video experts Joel Goobich and Brendan Carty interview business marketing authorities on tips and techniques for using video marketing every week.
Mon, Apr 18, 2016


Editing a live action video can be tedious and a lengthy process. That's were a good editor and good editing software is so important. And it's critical to have the right tools for the job to work efficiently. On this podcast, hosts Joel Goobich and Brendan Carty are joined by Sebastien Lhomme, cofounder and creative director at Thinkmojo who describes the video editing process, the importance of good collaboration between the video editor and the rest of the creative team and recommendations for good video editing software.

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Video Marketing Short # 18 - WistiaFest - the "Fest" for all things video marketing

Author: Marketing Video experts Joel Goobich and Brendan Carty interview business marketing authorities on tips and techniques for using video marketing every week.
Thu, Apr 14, 2016


WistiaFest is the 'fest' for all things video marketing. And it's just around the corner - first week of June to be exact. As Video Marketing becomes a staple of business marketing, there are some key (and core) conferences that should be on everyone's radar. On this podcast we talk to the organizers of the WistiaFest event and find out more. On this podcast, hosts Joel Goobich and Brendan Carty are joined by Karla Franco, event strategist at Wistia, about the three days of forward thinking video marketing content that is the hallmark of this years video marketing event.

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Wistiafest - The "Fest" for all things video marketing

Author: Marketing Video experts Joel Goobich and Brendan Carty interview business marketing authorities on tips and techniques for using video marketing every week.
Sat, Apr 09, 2016


WistiaFest is the 'fest' for all things video marketing. And it's just around the corner - first week of June to be exact. As Video Marketing becomes a staple of business marketing, there are some key (and core) conferences that should be on everyone's radar. On this podcast we talk to the organizers of the WistiaFest event and find out more. On this podcast, hosts Joel Goobich and Brendan Carty are joined by Karla Franco, event strategist at Wistia, about the three days of forward thinking video marketing content that is the hallmark of this years video marketing event.

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Thumbnails Are Your Video's Cover Art

Author: Marketing Video experts Joel Goobich and Brendan Carty interview business marketing authorities on tips and techniques for using video marketing every week.
Mon, Apr 04, 2016


The thumbnail is cover art for your marketing video. And when it comes to marketing, the first impression is so critical. It's critical to the success of a video marketing campaign that the first image that people see of your video is one that is interesting, engaging and will entice viewers to watch the video. However, deciding upon and creating good video thumbnails is usually an afterthought. It's important to create a strategy for using thumbnails that incorporates who the audience is and where they will be viewing the video. On this podcast, hosts Joel Goobich and Brendan Carty give a broad overview of the video thumbnail and provide some best practices for video thumbnail creation and strategy.

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Video Marketing Short #17 How to Create a Personalized Marketing Video

Author: Marketing Video experts Joel Goobich and Brendan Carty interview business marketing authorities on tips and techniques for using video marketing every week.
Sun, Apr 03, 2016


Creating a Personalized Video is somewhat different than producing a regular live-action or animated marketing or explainer video. There are not only specific production techniques but also different marketing considerations to take into account. On this podcast, hosts Joel Goobich and Brendan Carty continue their conversation with the Jeff Gadway, Director of Product Marketing at Vidyard, and get ‘granular’ about the do’s and don’ts involved in creating an effective personalized video marketing campaign.

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The Storyboard is the Blueprint of any Video Project

Author: Marketing Video experts Joel Goobich and Brendan Carty interview business marketing authorities on tips and techniques for using video marketing every week.
Mon, Mar 28, 2016


Creating a storyboard is the blueprint of any video project and an important stage in the video production process. It's the flip side of the video script which together comprise the blueprint for creating an awesome video. the storyboard is the vision for turning the script into imagery. It's the pre-amble for shooting the live-action scene or how to illustrate and animated video. On this podcast, hosts Joel Goobich and Brendan Carty are joined by Sebastien Lhomme, cofounder and creative directors at Thinkmojo who describes the tips and techniques to creating an effective video storyboard.

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Make 3 Versions of Your Video

Author: Marketing Video experts Joel Goobich and Brendan Carty interview business marketing authorities on tips and techniques for using video marketing every week.
Tue, Mar 15, 2016


More businesses are recognizing the need to use video for marketing and other business purposes and they should recognize that ‘one size does not fit all’. That's why you should always consider making three versions of your video. A marketing video that was created to be used primarily on a website, can and should be modified when used for social media, email marketing, presentations or other marketing applications. That's the power of 3-in-1. Without much additional cost, almost every marketing video can be edited into three distinctly different versions that are tailored to where and how the viewers watch them. On this episode, hosts Joel Goobich and Brendan Carty discuss how to harness the power of a single video for multiple marketing venues by creating different versions of it.

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The Power Of The Call to Action

Author: Marketing Video experts Joel Goobich and Brendan Carty interview business marketing authorities on tips and techniques for using video marketing every week.
Tue, Mar 08, 2016


The cardinal rule in sales is to always ask for the sale. That is the power of the Call to Action. And it's no different with a marketing video. Every marketing video should direct the viewer to do something immediately after viewing it. On this episode, hosts Joel Goobich and Brendan Carty go into detail about the importance of a clear and simple call to action, where and how to use them and what calls to action work best.

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How to Create a Personalized Marketing Video

Author: Marketing Video experts Joel Goobich and Brendan Carty interview business marketing authorities on tips and techniques for using video marketing every week.
Tue, Mar 01, 2016


Creating a Personalized Video is somewhat different than producing a regular live-action or animated marketing or even a typical explainer video. There are not only specific production techniques but also different marketing considerations to take into account. On this podcast, hosts Joel Goobich and Brendan Carty continue their conversation with the Jeff Gadway, Director of Product Marketing at Vidyard, and get 'granular' about the do's and don'ts involved in creating an effective personalized video marketing campaign.

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360 Video is the new Virtual Reality

Author: Marketing Video experts Joel Goobich and Brendan Carty interview business marketing authorities on tips and techniques for using video marketing every week.
Mon, Feb 22, 2016


Video Marketing is being driven by new technologies. Perhaps one of the coolest of these is 360 Video. The concept is not new, but it’s now accessable like never before – for both video creators and viewers. 360 videos (also known as VR or virtual reality) are clips displaying a spherical scenario where the camera has recorded all possible angles of the environment. On this episode hosts, Joel Goobich and Brendan Carty, discuss in detail why and how to use and create 360 Videos for marketing purposes.

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Why Personalized Videos are so Immersive

Author: Marketing Video experts Joel Goobich and Brendan Carty interview business marketing authorities on tips and techniques for using video marketing every week.
Mon, Feb 15, 2016


Every marketer wants to increase conversions. And immersive personalized videos are a powerful tool to make that happen. On this episode hosts Joel Goobich and Brendan Carty discuss this new technique with Jeff Gadway from video hosting and analytics firm, Vidyard as he explains the tremendous results their clients have realized with this new video tool.

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How to Record a Quality Voice Over

Author: Marketing Video experts Joel Goobich and Brendan Carty interview business marketing authorities on tips and techniques for using video marketing every week.
Mon, Feb 08, 2016


Marketing Videos are about telling business stories through the use of visuals. However, almost all videos include a soundtrack and voice over. And it the quality of the voice over is critical to the over production values of the video. On this podcast, we talk about the Do’s and Dont's of voice overs for marketing videos with Brendan Carty, Head Writer and professional Voice Over artist.

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Video Marketing Short #16 Why Immersion is the New Buzzword in Video Marketing

Author: Marketing Video experts Joel Goobich and Brendan Carty interview business marketing authorities on tips and techniques for using video marketing every week.
Mon, Feb 08, 2016


Immersive video is the new thing in 2016. And Immersion is the new buzzword replacing Engaging. And it's only natural because as marketers, we want our audience's undivided attention. And how better to achieve this than to get the viewer completely immersed in message. This has always been a challenges for marketers, far beyond the scope of just video. With so many other distractions at our fingertips, especially on the device we use to view videos, it's an ongoing challenge to keep a viewer 'glued' to the screen. On this episode host, Joel Goobich and Brendan Carty, immerse you in a discussion of how to make your videos immersive as well as engaging.

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Why Video is the new language of Business

Author: Marketing Video experts Joel Goobich and Brendan Carty interview business marketing authorities on tips and techniques for using video marketing every week.
Tue, Feb 02, 2016


Video is the a new business language. It's an efficient marketing tool to communicate directly with potential customer, existing clients and internally with employees and coworkers. The growth of interactive videos and other new technologies will spur this adoption of video as a language. On this episode of Video Marketing 2.0 podcast, your hosts, Joel Goobich and Brendan Carty, continue a previous conversation with Chris Savage CEO of Video Hosting and Analytics firm, Wistia

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Immersion Is The New Buzzword in Video Marketing

Author: Marketing Video experts Joel Goobich and Brendan Carty interview business marketing authorities on tips and techniques for using video marketing every week.
Tue, Jan 26, 2016


Immersive video is the new thing in 2016. And Immersion is the new buzzword replacing Engaging. And it's only natural because as marketers, we want our audience's undivided attention. And how better to achieve this than to get the viewer completely immersed in message. This has always been a challenges for marketers, far beyond the scope of just video. With so many other distractions at our fingertips, especially on the device we use to view videos, it's an ongoing challenge to keep a viewer 'glued' to the screen. On this episode host, Joel Goobich and Brendan Carty, immerse you in a discussion of how to make your videos immersive as well as engaging.

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Video Marketing Short #14 Producing a Marketing Video on Budget

Author: Marketing Video experts Joel Goobich and Brendan Carty interview business marketing authorities on tips and techniques for using video marketing every week.
Sat, Jan 23, 2016


Creating a marketing video on budget and on scale is a lynchpin to unlocking the potential of video marketing in the business world. There are a lot of different skill sets that are needed to produce a quality live action or animated marketing video, including scriptwriting, storyboarding, animation, videography, sound effects and post production editing. On this episode, hosts Joel Goobich and Brendan Carty have an in depth conversation with Ian Buck, Managing Director of Notch Video, about their solution to this problem.

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Producing a Marketing Video on Budget

Author: Marketing Video experts Joel Goobich and Brendan Carty interview business marketing authorities on tips and techniques for using video marketing every week.
Tue, Jan 19, 2016


Creating a marketing video on budget and on scale is a lynchpin to unlocking the potential of video marketing in the business world. There are a lot of different skill sets that are needed to produce a quality live action or animated marketing video, including scriptwriting, storyboarding, animation, videography, sound effects and post production editing. On this episode, hosts Joel Goobich and Brendan Carty have an in depth conversation with Ian Buck, Managing Director of Notch Video, about their solution to this problem.

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Video Marketing Shorts #13 - Making B2B Videos Both Personable and Interesting

Author: Marketing Video experts Joel Goobich and Brendan Carty interview business marketing authorities on tips and techniques for using video marketing every week.
Sat, Jan 16, 2016


Video marketing for B2B should be fun, personable, creative and interesting. Marketers using videos for B2C purposes have figured that out already and so should companies using videos for B2B. After all, videos are targeted to people, even if they are working in a professional capacity. Here's an excerpt from a conversation with Linda West, Director of Digital Marketing at Act-On and a leading voice in the video marketing revolution.

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Video Marketing Short #15 - Producing a Marketing Video on Budget

Author: Marketing Video experts Joel Goobich and Brendan Carty interview business marketing authorities on tips and techniques for using video marketing every week.
Fri, Jan 15, 2016


Creating a marketing video on budget and on scale is a lynchpin to unlocking the potential of video marketing in the business world. There are a lot of different skill sets that are needed to produce a quality live action or animated marketing video, including scriptwriting, storyboarding, animation, videography, sound effects and post production editing. On this episode, hosts Joel Goobich and Brendan Carty have an in depth conversation with Ian Buck, Managing Director of Notch Video, about their solution to this problem.

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Video Marketing Shorts #12 - Making B2B Videos Both Personable & Interesting

Author: Marketing Video experts Joel Goobich and Brendan Carty interview business marketing authorities on tips and techniques for using video marketing every week.
Wed, Jan 13, 2016


Video marketing for B2B should be fun, personable, creative and interesting. Marketers using videos for B2C purposes have figured that out already and so should companies using videos for B2B. After all, videos are targeted to people, even if they are working in a professional capacity. Here's an excerpt from a conversation with Linda West, Director of Digital Marketing at Act-On and a leading voice in the video marketing revolution.

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Making B2B Videos Personable and Interesting

Author: Marketing Video experts Joel Goobich and Brendan Carty interview business marketing authorities on tips and techniques for using video marketing every week.
Tue, Jan 12, 2016


Video marketing for B2B should be fun, personable, creative and interesting. Marketers using videos for B2C purposes have figured that out already and so should companies using videos for B2B. After all, videos are targeted to people, even if they are working in a professional capacity. On this episode of the Video Marketing 2.0 podcast, hosts Joel Goobich and Brendan Carty have an in depth discussion with Linda West, Director of Digital Marketing at Act-On and a leading voice in the video marketing revolution.

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Video Marketing Trends in 2016

Author: Marketing Video experts Joel Goobich and Brendan Carty interview business marketing authorities on tips and techniques for using video marketing every week.
Tue, Jan 05, 2016


2016 is shaping up to be another dynamic year for video marketing as it enters a more mature phase, barriers of entry are lowered, new technologies come online and companies of all types and sizes grasp the power and the return on investment that business video marketing represents. On this episode host, Joel Goobich and Brendan Carty, discuss four of the main drivers of video marketing in the coming year

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Video Marketing in 2015 - A Year End Review

Author: Marketing Video experts Joel Goobich and Brendan Carty interview business marketing authorities on tips and techniques for using video marketing every week.
Mon, Dec 28, 2015


Video Marketing underwent some dramatic changes in 2015. There were a lot of new developments, new analytical tools, new initiatives from Facebook, Twitter and YouTube, the growing use of interactive videos, the phenomenal growth of videos being watched on a smart phone or tablet. On this episode, hosts Joel Goobich and Brendan Carty provide an annual year end review of the state of Video Marketing.

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Video Marketing For Holidays and Special Events

Author: Marketing Video experts Joel Goobich and Brendan Carty interview business marketing authorities on tips and techniques for using video marketing every week.
Tue, Dec 22, 2015


Video marketing can be used throughout the year for special events such as holidays and conferences to highlight special offers, feature a product or service and reach out directly to current and future customers with a more personal message. On this episode, hosts Joel Goobich and Brendan Carty discuss the unique role of video marketing for special events. They give specific do's and don'ts and highlight different ways to use videos.

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Video Marketing Shorts #11 - Interactive Video turns a Monologue into a Dialogure

Author: Marketing Video experts Joel Goobich and Brendan Carty interview business marketing authorities on tips and techniques for using video marketing every week.
Fri, Dec 18, 2015


Seth Lieberman, CEO of SnapApp, explains the the power of interactive videos to increase conversions and generate more leads Listen to the entire podcast conversation - episode 22 as hosts, Joel Goobich and Brendan Carty, interact with Seth Lieberman, CEO of SnapApp, and explore the exciting things possible with interactive videos.

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Video Marketing Shorts #10 - Interactive Video turns a Monologue into a Dialogue

Author: Marketing Video experts Joel Goobich and Brendan Carty interview business marketing authorities on tips and techniques for using video marketing every week.
Thu, Dec 17, 2015


Seth Lieberman, CEO of SnapApp, explains the the power of interactive videos to increase conversions and generate more leads Listen to the entire podcast conversation - episode 22 as hosts, Joel Goobich and Brendan Carty, interact with Seth Lieberman, CEO of SnapApp, and explore the exciting things possible with interactive videos.

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Video Marketing Shorts #9 - Interactive Videos turn a Monologue into a Dialogue

Author: Marketing Video experts Joel Goobich and Brendan Carty interview business marketing authorities on tips and techniques for using video marketing every week.
Wed, Dec 16, 2015


Seth Lieberman, CEO of SnapApp, explains the the power of interactive videos to increase conversions and generate more leads Listen to the entire podcast conversation - episode 22 as hosts, Joel Goobich and Brendan Carty, interact with Seth Lieberman, CEO of SnapApp, and explore the exciting things possible with interactive videos.

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Interactive Video Turns a Monologue into a Dialogue

Author: Marketing Video experts Joel Goobich and Brendan Carty interview business marketing authorities on tips and techniques for using video marketing every week.
Mon, Dec 14, 2015


Interactive Video is the wave of the future in video marketing because it changes the dynamics of the conversation. Instead of a monologue where a company explains, showcases and presents their products, ideas and brand, using interactive elements in a video turns it into a dialogue. Now that's true engagement. On this episode of Video Marketing 2.0 podcast, your hosts, Joel Goobich and Brendan Carty, interact with CEO of SnapApp, Seth Lieberman, and explore the exciting things possible with interactive videos.

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Video Marketing Shorts #8 - Chris Savage - Wistia

Author: Marketing Video experts Joel Goobich and Brendan Carty interview business marketing authorities on tips and techniques for using video marketing every week.
Sat, Dec 12, 2015


Chris Savage, CEO of Video Hosting Platform, Wistia, explains the ROI of explainer and product videos. Listen to the entire podcast conversation - episode 21 as your hosts, Joel Goobich and Brendan Carty, take a deep dive with Wistia CEO Chris Savage into video hosting service, content marketing and whole host of other topics.

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Video Marketing Shorts #7 - Chris Savage - Wistia

Author: Marketing Video experts Joel Goobich and Brendan Carty interview business marketing authorities on tips and techniques for using video marketing every week.
Sat, Dec 12, 2015


Chris Savage, CEO of Video Hosting Platform, Wistia, explains videos can create a human interaction that is often lacking from most internet activity. Listen to the entire podcast conversation - episode 21 as your hosts, Joel Goobich and Brendan Carty, take a deep dive with Wistia CEO Chris Savage into video hosting service, content marketing and whole host of other topics.

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Video Marketing Shorts #6 - Chris Savage Wistia

Author: Marketing Video experts Joel Goobich and Brendan Carty interview business marketing authorities on tips and techniques for using video marketing every week.
Wed, Dec 09, 2015


Chris Savage, CEO of Video Hosting Platform, Wistia, explains the broader mission of Wistia and what their tagline "Business Smarts meets Video Smarts" means. Listen to the entire podcast conversation - episode 21 as your hosts, Joel Goobich and Brendan Carty, take a deep dive with Wistia CEO Chris Savage into video hosting service, content marketing and whole host of other topics.

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Business Smarts meets Video Smarts at Wistia

Author: Marketing Video experts Joel Goobich and Brendan Carty interview business marketing authorities on tips and techniques for using video marketing every week.
Tue, Dec 08, 2015


One of the drivers of the video marketing revolution are the video hosting platforms. This is where businesses of all sizes can host their videos, access the increasingly crucial analytical tools and understand how viewers are interacting with their videos. And in the case of video hosting platform, Wistia, it's also a destination for a treasure trove of free educational information about the video production and marketing process. On this episode of Video Marketing 2.0 podcast, your hosts, Joel Goobich and Brendan Carty, take a deep dive with Wistia CEO Chris Savage into video hosting service, content marketing and whole host of other topics.

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Video Marketing Shorts #4 - Video is Everywhere but not for Everyone

Author: Marketing Video experts Joel Goobich and Brendan Carty interview business marketing authorities on tips and techniques for using video marketing every week.
Sat, Dec 05, 2015


Video is Everywhere but not for Everyone. Listen to this short excerpt from Video Marketing 2.0 Episode 20 - A conversation with Sourabh Kothari, Head of Rich Media Marketing at Cisco, about how Video is a conversation with customers and how and can be used throughout the funnel for client acquisition, retention, renewal and loyalty.

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Video Marketing Shorts #3 - Video is Everywhere but not for Everyone

Author: Marketing Video experts Joel Goobich and Brendan Carty interview business marketing authorities on tips and techniques for using video marketing every week.
Mon, Nov 30, 2015


Video is Everywhere but not for Everyone. Listen to this short excerpt from Video Marketing 2.0 Episode 20 - A conversation with Sourabh Kothari, Head of Rich Media Marketing at Cisco, about how Video is a conversation with customers and how and can be used throughout the funnel for client acquisition, retention, renewal and loyalty.

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Video Everywhere But Not For Everyone

Author: Marketing Video experts Joel Goobich and Brendan Carty interview business marketing authorities on tips and techniques for using video marketing every week.
Mon, Nov 30, 2015


Video is Everywhere. And it is quickly becoming the best media for building relationships. The real objective of video marketing is not get more views but to influence behavior. But video creation is not for everyone. It takes the right team, the right combination of individuals and collaboration to get the message across. Often marketing videos are created by individuals who do not understand how to tell a story, don't understand that writing for the screen is about writing for action and forget to establish a clear purpose for the video. Sourabh Kothari is head of rich marketing media at CiscoIn this episode of Video Marketing 2.0 podcast, your hosts, Joel Goobich and Brendan Carty, discuss with Sourabh Kothari, Head of Rich Media Marketing at Cisco, who manages more video campaigns in one week than most marketers do in an entire year!

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Video Marketing Shorts #2 - Live Action Vs Animation. Which style is best?

Author: Marketing Video experts Joel Goobich and Brendan Carty interview business marketing authorities on tips and techniques for using video marketing every week.
Thu, Nov 26, 2015


Listen to this short excerpt from Video Marketing 2.0 Episode 19 - Live Action or Animation. Which Video Style is Best? We explain the plusses and minuses of each video marketing style. Listen to the entire podcast episode at www.videomarketing20.net or on iTunes.

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Live Action or Animation. Which video style is best?

Author: Marketing Video experts Joel Goobich and Brendan Carty interview business marketing authorities on tips and techniques for using video marketing every week.
Tue, Nov 24, 2015


It’s shaping up to be a defining fight in the video marketing revolution. Do I use Animation style videos or use Live action video? Do I stick with something that I know; real video of real people, real scenery, real products - that is Live Action? Or do I succumb to the charms of good animation, premium illustrations and great characters even though I am unfamiliar with the animation process? On this podcast we give the case for each. And then we leave you hanging to decide for yourself. (What? you thought that we would be able to choose one over the other? As video marketing experts we love both of animation and live action. In the end there are lots of style options to choose from when making a marketing video. Each deserves a good look before making a final decision. Or you can even combine styles and can elevate the quality and sophistication of your marketing video to new levels.

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Collaboration and Workflow in the Video Creation Process

Author: Marketing Video experts Joel Goobich and Brendan Carty interview business marketing authorities on tips and techniques for using video marketing every week.
Tue, Nov 17, 2015


The Video creation process can often be complicated. Especially for those that have not gone through it before. There are a multitude of project management and workflow challenges that put a premium on having an efficient collaboration mechanism in place. Unfortunately up to now there has not been a single online software program that can handle this for video creation. In this episode of Video Marketing 2.0 podcast, your hosts, Joel Goobich and Brendan Carty, discuss with Dan the solution that he and his team have created at Slope (www.goslope.com) to make the video creation collaboration process more efficient and cost effective. Slope is a media collaborative platform for marketing and creative teams.

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Video Marketing Shorts - #1 Collaboration and Workflow in the Video Creation Process

Author: Marketing Video experts Joel Goobich and Brendan Carty interview business marketing authorities on tips and techniques for using video marketing every week.
Mon, Nov 16, 2015


Listen to a short excerpt from Episode 18 of the Video Marketing 2.0 Podcast - Collaboration and Workflow in the Video Creation Process as guest Dan Bloom explains the media collaborative platform for marketing and creative teams that his company has developed. Listen to the entire podcast episode at www.videomarketing20.net or on iTunes.

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6 Ways to use Vines for Business Marketing

Author: Marketing Video experts Joel Goobich and Brendan Carty interview business marketing authorities on tips and techniques for using video marketing every week.
Wed, Nov 11, 2015


Vines as described by Twitter are 'a shortened form of something larger." This is Twitter's video equivalent of a Tweet. A Vine is a short video that will loop continuously every 6 seconds. What a 140 character tweet is to compressed blogging, a 6 second Vine is to compressed video marketing. Despite, or perhaps because of, the length limitation Vines should be and can be used for business marketing purposes in a much different manner than longer form explainer videos. In this episode of Video Marketing 2.0 podcast, your hosts, Joel Goobich and Brendan Carty, talk about the six different ways a business can smartly use Vines for business and video marketing purposes.

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Why Live Action Videos Can be Costly

Author: Marketing Video experts Joel Goobich and Brendan Carty interview business marketing authorities on tips and techniques for using video marketing every week.
Tue, Nov 03, 2015


Not all live action marketing videos are equal. Just because anyone can shoot a video does not make them expert cameramen or video creators. Quality counts and it often costs a lot of money. Some videos are super sophisticated and expensive to produce while others are literally made using a smart phone app and camera. What all good videos have in common though is a good script, planning and execution. On this episode we explain the cost factors of producing a quality live action marketing

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How to make a marketing video to use on Facebook

Author: Marketing Video experts Joel Goobich and Brendan Carty interview business marketing authorities on tips and techniques for using video marketing every week.
Tue, Oct 27, 2015


Facebook is going to be a major force in the new paradigm of Video Marketing. But making a marketing video that is specifically geared for use on Facebook is different than creating a video that will be used on a website, email marketing or YouTube. In this episode of Video Marketing 2.0 podcast, your hosts, Joel Goobich and Brendan Carty, talk about the major considerations and strategies for creating good marketing videos for use on Facebook.

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5 Video Hosting Platforms - Not Called YouTube

Author: Marketing Video experts Joel Goobich and Brendan Carty interview business marketing authorities on tips and techniques for using video marketing every week.
Tue, Oct 20, 2015


YouTube is the biggest, baddest hosting platform out there. But is it the best place to put your video? In this episode, we break down the top 5 hosting platforms not named YouTube. When considering what hosting platform to use for your marketing videos it's best to have a business perspective. Think about your needs for analytics, reliability, flexibility, quality and technical service. In this episode of Video Marketing 2.0 podcast, your hosts, Joel Goobich and Brendan Carty, discuss 5 different business oriented hosting sites

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One Video Is Not Enough

Author: Marketing Video experts Joel Goobich and Brendan Carty interview business marketing authorities on tips and techniques for using video marketing every week.
Tue, Oct 13, 2015


Video is becoming the day to day language by which content is delivered. It needs to be fresh. That's why a single marketing video is not enough. According to a recent study by Cisco, it's estimated that 80% of mobile content will be in the form of video. In this episode of Video Marketing 2.0 podcast, your hosts, Joel Goobich and Brendan Carty, discuss how in the new paradigm of Video Marketing a single video is not enough to create the long term results and engagement that are necessary.

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Marketing Video Styles - A Simple Tutorial

Author: Marketing Video experts Joel Goobich and Brendan Carty interview business marketing authorities on tips and techniques for using video marketing every week.
Wed, Oct 07, 2015


There are six main video styles that are used for marketing and explainer videos. Whether it's animation, live-action, screen casting or even whiteboard animation, they all have one purpose - to convey in a visually engaging manner the story of a business product, service or brand. In this episode of Video Marketing 2.0 podcast, your hosts, Joel Goobich and Brendan Carty, discuss the different video styles most used in video marketing.

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Video Marketing for Healthcare - A changing landscape

Author: Marketing Video experts Joel Goobich and Brendan Carty interview business marketing authorities on tips and techniques for using video marketing every week.
Tue, Sep 29, 2015


Marketing videos in the medical space have not been as good at telling a story as they are about concentrating on 'features and benefits'. Matt Stoltz explains in detail the new role of video marketing for healthcare including the use of more modern style options for branding and patient education purposes. Perhaps no other sector of the economy will we see dramatic changes than in the use of video in the medical and healthcare space. Similar to other business, healthcare professional and medical businesses feel the need to connect with their customers, clients and patients in a more engaging and modern fashion.

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7 Ways to Capture One's Attention Using Video

Author: Marketing Video experts Joel Goobich and Brendan Carty interview business marketing authorities on tips and techniques for using video marketing every week.
Tue, Sep 22, 2015


The biggest hurdle for any video is the first ten seconds - how to hook the viewer so that they stick around for the entire video. It's a tough challenge, but with a little style and know-how, you can grab the viewer's attention early and never let go. In this episode of Video Marketing 2.0 podcast, your hosts, Joel Goobich and Brendan Carty, discuss seven different mechanisms for getting someone's attention using video.

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Show Don't Tell - An Interview with Melanie LoBue

Author: Marketing Video experts Joel Goobich and Brendan Carty interview business marketing authorities on tips and techniques for using video marketing every week.
Mon, Sep 14, 2015


Show Don't Tell - that's what video marketing expert, Melanie LoBue believes brings out the power of a good explainer video. Seeing the visuals is exciting and brings a business product to life. On this episode host Joel Goobich and Brendan Carty discuss how Melanie and her team at Business On Tapp use video marketing.

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The Attention Metric Measures Video Viewership Engagement

Author: Marketing Video experts Joel Goobich and Brendan Carty interview business marketing authorities on tips and techniques for using video marketing every week.
Wed, Sep 09, 2015


Video marketing in faced with a big challenge. People are being distracted more and more by the devices they use to view videos. They no longer have the same attention span. On average when people are distracted by the device they use to view videos – their ad recall decreases by 43%. This has led to a rise in a new metric – The Attention Metric – that attempts to measures more accurately the effectiveness of marketing video.

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The 5 Components of a Successful Video Marketing Script

Author: Marketing Video experts Joel Goobich and Brendan Carty interview business marketing authorities on tips and techniques for using video marketing every week.
Wed, Aug 26, 2015


Good scriptwriting is like a seductive dance. It draws you in, builds to a crescendo and then leaves you wanting more. Marketing videos are a synthesis of good storytelling, wordsmithing and visual images. The connective tissue that holds it all together is the video script. It’s the beginning stage of the video production process, but determines so much of what happens ‘downstream. On this episode, veteran scriptwriting Brendan Carty describes the 5 key components of good video scriptwriting.

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Facebook is changing the world of Video Marketing

Author: Marketing Video experts Joel Goobich and Brendan Carty interview business marketing authorities on tips and techniques for using video marketing every week.
Thu, Aug 06, 2015


Facebook is changing the face of video marketing. Already close to 4 Billion video views per day are recorded on the world's largest social media platform. No longer should Facebook be considered just a social media platform. Serious business marketers should take heed and learn how to utilize the unique engagement opportunities that video on Facebook provides. On this episode, Joel and Brendan talk in detail about the growing importance of Facebook in the Video Marketing revolution.

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The ABC's of the Video Production Process

Author: Marketing Video experts Joel Goobich and Brendan Carty interview business marketing authorities on tips and techniques for using video marketing every week.
Mon, Jul 06, 2015


An animated or live action video production is a process that involves many different disciplines. On this podcast Brendan Carty and Joel Goobich explain in detail what a typical explainer video production includes. The video production process can be broken down into 8 core steps. It's the same whether you are producing a short or long explainer video. The process to create a good marketing video is also the same no matter what style you use, animation, whiteboard, screencasting or live action.

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Using Video to Drive Engagement

Author: Marketing Video experts Joel Goobich and Brendan Carty interview business marketing authorities on tips and techniques for using video marketing every week.
Mon, Jul 06, 2015


The key to a successful business marketing video is to engage the target audience. On this episode hosts Joel Goobich and Brendan Carty explain the importance of creating a video that engages and drives people to take action. A business marketing video is different than the millions of videos uploaded to YouTube or Facebook everyday. It has a very specific purpose. It has a targeted audience. It must engage them and lead them to listen and watch the entire video to the end. That's where the compelling call to action appears.

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Collaboration - The secret to a great video production

Author: Marketing Video experts Joel Goobich and Brendan Carty interview business marketing authorities on tips and techniques for using video marketing every week.
Mon, Jul 06, 2015


To produce a marketing video requires the collaboration of different professionals. This episode describes the dynamics of a productive video production client - agency relationship. Approaching the relationship between the stakeholders for producing an explainer video or other type of business marketing video as a partnership is important. It's critical that all sides and individuals understand and have the same passion for the production values.

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A Shorter Video is Better

Author: Marketing Video experts Joel Goobich and Brendan Carty interview business marketing authorities on tips and techniques for using video marketing every week.
Mon, Jul 06, 2015


When it comes to videos, shorter is generally better. The optimum length is between 30 - 90 seconds. This episode of Video Marketing 2.0 explains why. A shorter video requires one to hone the business message to the essential story. A good marketing video should focus on one key message and craft it to engage a specific target audience. Marketing videos that are packed with too much information risk losing the audience before the core message can be delivered.

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Welcome to Video Marketing 2.0

Author: Marketing Video experts Joel Goobich and Brendan Carty interview business marketing authorities on tips and techniques for using video marketing every week.
Mon, Jul 06, 2015


The future of business marketing is here and it will change how we do business. Video Marketing 2.0 is a podcast that provides tips & techniques on how to create marketing videos, explainer videos, animation videos and whiteboard animation to support your brand, your products and your services.

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