Podcast Brothers Podcast
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Tim and Emile Bourquin discuss the state of the world of podcasting and portable media and business models thereof. The Podcast Brothers host a weekly show on the business side of podcasting and portable media. Audio comment line: 1-206-338-3976 or even better, email an audio file to tim --at-- tncnewmedia dot com.
About Podcasting:
For those of you new to podcasting, Click Here to read our "Introduction to Podcasting" Article.
 Write a Review of Podcast Brothers Podcast
 
LOLJPB, February 17, 2006
Reviewer: LOLJPB
I like the Podcast Brothers show quite a bit. Tim and Emile are two brothers who focus on the subject of monetization of podcasts. In other words, how are people able to make money through their podcasts via sponsorships, premium content, etc. These guys are fun to listen to and their show is varied enough to keep your attention.
If you're into podcasting and considering trying to make some money from your podcast, this show is a must-listen. You'll pick up some great ideas and get a feel for what is and isn't working right now. However, if you're not into podcasting then you can probably skip this one. Even though the content is very good it's probably only relevant to those of us who have (or plan to have) our own podcasts.
J.E., February 17, 2006
Reviewer: J.E.
from Chicago, Illinois
In the Podcast Brothers podcast, two brothers named Tim and Emile discuss ways that you can turn your podcast into a source of steady income. They know what they are talking about, as they already have sponsors for their show.
I think this podcast will be a fantastic source of tips, ideas, and advice for those who want to generate money from their podcasts. The brothers tell you how to approach potential sponsors and what to say to convince them to get on board with your podcast. They also give general business advice, such as how to maintain a professional presence on the Internet, etc. Overall, this is a 4-star podcast that is full of great information.
Aaron Hoos, February 17, 2006
Reviewer: Aaron Hoos
from Winnipeg, Manitoba, Canada
Wow, these guys know their stuff! I love to hear visionary experts talk about their industry. Even their throwaway, off-hand comments are valuable! And these guys fit the bill. The casual style makes it easy to listen to but doesn't dumb down the content: Beginners will get some benefit from these podcasts, but so will the old hands. They know what's going on in the technology industry and with marketing. At first I thought the size would mean they were long-winded but I didn't notice, I was rivetted. I will turn back to these podcasts again and again. Very valuable. I found they were just shooting out news, websites, advice, and ideas in a constant stream!
This podcast earns a coveted full 5 stars for being high quality, informative, entertaining, and being easy to listen to and full of both practical application and "big-think" content as well.
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Podcast Website:
http://www.portablemediaexpo.com/audio.htm
Podcast Brothers 2008-06-06 Podcast Brothers
Author: TNC New Media
Fri, Jun 06, 2008
Presented by: New Media Expo, August 14-16, 2008 - Las Vegas
The New Media Expo is sponsored by Ambrosia Software, Sony Creative Software and Podcast Tune-Up. Tim and Emile Bourquin, The Podcast Brothers, talk about: the Coverville500 concert has announced their lineup for the Friday evening concert during New Media Expo, Heavy.com joins many others in creating an ad network and how the advertising model only works well for independent companies when their overhead is low and also indicates the trouble ahead for video platforms, Eisner asks Veoh when his investment is going to pay off and why they should be focusing on paying content creators, Tom Webster of Edison Research has great information for your media kit and why podcasts are a great place to advertise, Utah Daily Chronicle asks if you are helping to buy someone else a private jet by uploading your content, and CNN.com points out what makes something viral.
Make your hotel reservations today by clicking here. The room block will sell out soon!
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Podcast Brothers 2008-05-15 Podcast Brothers
Author: TNC New Media
Thu, May 15, 2008
Presented by: New Media Expo, August 14-16, 2008 - Las Vegas
The New Media Expo is sponsored by Ambrosia Software, Sony Creative Software and Podcast Tune-Up. Tim and Emile Bourquin, The Podcast Brothers, talk about: Austin is #1 in terms of tech savvy cities that download podcasts and write/comment on blogs, niche content sites are doing better than major new media sites with ad rates and why they will continue to do well even when sponsor budgets shrink, large content sites see ad-supported model as best which leaves the door open for small publishers to sell subscription and pay-per-episode models, a feel-good article about how a blog saved a business, listing of all the blogs of the New Media Expo speakers, and a great white paper about the "new consumer."
Make your hotel reservations today by clicking here. The room block will sell out.
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Podcast Brothers 2008-04-29 Podcast Brothers
Author: TNC New Media
Tue, Apr 29, 2008
Presented by: New Media Expo, August 14-16, 2008 - Las Vegas
The New Media Expo is sponsored by Ambrosia Software, Sony Creative Software and Podcast Tune-Up. Tim and Emile Bourquin, The Podcast Brothers, talk about: the early bird deadline to save $50 is tomorrow (Wednesday, April 30 at Midnight Pacific time), Podcamp NYC (link to Tim's slides from his talk), a survey that finds audience for podcasting up 87%, what you need to know about the iTunes 7 Podcast Technical Specification and subtitle tag, the Feedburner blog and mentions of tighter integration with Google AdSense, a New York Times article about making money with "how to" videos, and StoryBids.com launches allowing video creators to find product placement advertisers
The first early-bird pricing deadline is Wednesday! Register now and save $50!
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Podcast Brothers 2008-04-17 Podcast Brothers
Author: TNC New Media
Thu, Apr 17, 2008
Presented by: New Media Expo, August 14-16, 2008 - Las Vegas
The New Media Expo is sponsored by Ambrosia Software, Sony Creative Software and Podcast Tune-Up. Tim and Emile Bourquin, The Podcast Brothers, talk about: the ADM has released two white papers and has asked for public comment, the work still to be done on what a "download" means, IAB releases Digital Video Format Guidelines and asks for public comment, American Media Services survey says sixty-one percent of Americans want indecency rules for Net radio, PubMatic launches media kit creation tool, TNS survey by Podtrac shows podcasts and online video show ads are 3X more effective than traditional online ads, the "is content headed toward worthless" and why they get it wrong here and here, an interesting way CommonCraft is monetizing their videos, and the monetization method of the week.
Make your hotel reservations today by clicking here. Our room block is limited!
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Podcast Brothers 2008-04-03 Podcast Brothers
Author: TNC New Media
Thu, Apr 03, 2008
Presented by: New Media Expo, August 14-16, 2008 - Las Vegas
The New Media Expo is sponsored by Ambrosia Software and Sony Creative Software. Tim and Emile Bourquin, The Podcast Brothers, talk about: online registration is now open for the 4th Annual New Media Expo 2008, YouTube adds new audience tracking tools (great overview at Tribal Seduction), niche documentary thrive without major studios and the marketing all content creators can do, listener question about the "free" model from Gus Caveda, get exposure for your work by submitting it to Current TV, Slashdot comments on twitter and podcasting being on "sidelines", using MySpace to push traffic to your own network, ADM to debut their metrics standards at ad:tech, Scott Sigler at the top of the Amazon Horror bestsellers list because of his hard work and podcasts, good information on how to price advertising and sponsorship for your content and how others are doing it, and finally the monetization tip of the week: how to charge for your archives with Zipidee and CreateSpace.
Intro by: Fred Castaneda of the Struggling Entrepreneur podcast
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Podcast Brothers 2008-03-19 Podcast Brothers
Author: TNC New Media
Wed, Mar 19, 2008
Presented by: New Media Expo, August 14-16, 2008 - Las Vegas
The New Media Expo is sponsored by Ambrosia Software and Sony Creative Software. Tim and Emile Bourquin, The Podcast Brothers, talk about: Michael Geoghegan's post about the realities of podcast advertising and Paul Colligan's response, Dan Klass' talk at the recent Orange County Podcaster Meetup, the Podcast Secrets commenter and why he's wrong, YouTube.com's API platform could help you build your community, Craig's List found not liable for what their members post on the site and why that's important to us, John McJunkin's new Podcast Pro Tech & Tips Podcast, TiVo adds podcasting support but still buried in the menu (via PodcastingNews.com), and Blogger and Podcaster Magazine's big plans for the USAToday directory.
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Podcast Brothers 2008-02-28 Podcast Brothers
Author: TNC New Media
Thu, Feb 28, 2008
Presented by: New Media Expo, August 14-16, 2008 - Las Vegas
The New Media Expo is sponsored by Ambrosia Software and Sony Creative Software. Tim and Emile Bourquin, The Podcast Brothers, talk about: speaker submissions are due tomorrow, February 29, 2008 for this year's Expo, why we are fanatical about having a paid conference that is free from commercial messages, new media's influence on purchasing decisions is growing, quarterlife on television and why we think the arguments about why it didn't do well are missing the point, how one group is asking for ISPs to subsidize Canadian content creators, the Avenue A Razorfish 2008 Digital Outlook Report is an interesting read for all content creators, how Mercedes-Benz is using branded entertainment to get its message out, and how Disney launching a new media studio shows how creating niche content is your way to be unique and grow an audience.
Intro by: Nick Batt of SonicState.com
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Podcast Brothers 2008-02-13 Podcast Brothers
Author: TNC New Media
Wed, Feb 13, 2008
Presented by: New Media Expo, August 14-16, 2008 - Las Vegas
The New Media Expo is sponsored by Ambrosia Software and Sony Creative Software. Tim and Emile Bourquin, The Podcast Brothers, talk about: some of the video hosting sites like Revver and YouTube are starting to "hijack" feeds and when viewers subscribe to the content creators channel they are subscribing to the video sites feed, not the original creators feed, a Burst Media study about advertising in online video and what it means to video content creators, and interview with Dan Klass of TheBitterestPill.com and co-author of Podcast Solutions who uses PremiumCast.com to monetize his podcast, an interview with Steve Prussack of RawVeganRadio.com who uses NanaCast.com to monetize his podcast and how each has a model you should consider.
Intro by: Steve Boyett of PodRunner and PodRunner Intervals
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Podcast Brothers 2008-01-31 Podcast Brothers
Author: TNC New Media
Thu, Jan 31, 2008
Presented by: New Media Expo, August 14-16, 2008 - Las Vegas
The New Media Expo is sponsored by Ambrosia Software and Sony Creative Software. Tim and Emile Bourquin, The Podcast Brothers, talk about: charging your listeners/viewers one dollar per month for your RSS feed, half of YouTube videos get 100 views or less in first month (via NewTeeVee.com), "user generated video expects 34 billion views in 2008 (via Mediapost.com), PriceWaterhouseCoopers white paper on lifestyle media, the fine line of fair use vs. copyright infringement, Robin Good's great site and article on Guerilla Marketing Tactics for Indpendent Online Publishers.
Intro by: Tracy Evans of Filmmaker One
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Podcast Brothers 2008-01-17 Podcast Brothers
Author: TNC New Media
Thu, Jan 17, 2008
Presented by: New Media Expo, August 14-16, 2008 - Las Vegas
Tim and Emile Bourquin, The Podcast Brothers, talk about: podcasters who have done a great job of developing a community around their content, an interview with Zadi Diaz of EpicFu.com, the reaction to one video blogger's post about sponsorship in video podcasts and the discussion that followed.
Intro by: Jerry Withers
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Podcast Brothers 2008-01-04 Podcast Brothers
Author: TNC New Media
Fri, Jan 04, 2008
Presented by: New Media Expo, August 14-16, 2008 - Las Vegas
Tim and Emile Bourquin, The Podcast Brothers, talk about: deadline to submit a speaker proposal is Friday, February 29, Tim will be speaking on podcasting at CES next week and will also be at the Podtech Bloghaus, get a free TuneTalk voice recorder at the Belkin booth at CES when you demo their new tool to record a podcast at their CES booth (South Hall #30368), an upcoming interview with Zadi Diaz of EpicFu.com, Revision3 announces some numbers and how you can use that information to add questions to your own media kit, Kent Nichols of AskANinja.com fame has a new blog that is a must-read for all online content creators, an article via PaidContent.org about how WSJ.com would need 12X the traffic to make same money on advertising if they made their content free leads to a discussion of paid subscription vs. advertising and why we think a hybrid model is best for niche content creators, statistics from an article about how consumers are more engaged with online video advertising than traditional television ads - more for your media kit, an article about why selling "disposable" (i.e. "general entertainment") content may not work, and finally, an article about the value of DrudgeReport.com and what it means about valuing your content when you are the host, owner and creator.
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Podcast Brothers 2007-12-07 Podcast Brothers
Author: TNC New Media
Fri, Dec 07, 2007
Presented by: New Media Expo, August 14-16, 2008 - Las Vegas
Tim and Emile Bourquin, The Podcast Brothers, talk about: needing new podcaster intros for our show (see below), the upcoming show all about making money with independent audio and video content, our interview with Warren Seegers of EdificeVenture.com and how he is documenting the remodel of an old church camp he is turning into their family home. We'll be doing more interviews like this with content creators who are finding unique ways to market their content and turn it into a profitable business. Finally, we discuss how even "professional" content creators are having a tough time putting a value on content and what it means to you in pricing your subscriptions, pay-per-consume and advertising rates.
Intro by: No one! Send your Podcast Brothers intros to: Tim@TNCNewMedia.com
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Podcast Brothers 2007-11-20 Podcast Brothers
Author: TNC New Media
Tue, Nov 20, 2007
Presented by: New Media Expo, August 14-16, 2008 - Las Vegas
Tim and Emile Bourquin, The Podcast Brothers, talk about: submitting a unique speaker proposal for the 2008 New Media Expo, Knowledge Storm's white paper titled Eight Rules for Creating Great White Papers and how you can use white papers to grow your audience, the BusinessWeek article about how "pro" video is going to push out the "amateurs" and why it argues for being more professional than ever in your approach and production, using widgets to get your content out to the universe, how we use the Wimpy Player to produce our widgets, the TraderInterviews.com widget page as an example of how we present it, the Wall Street Journal article that talks about how large portals are more open to smaller independent content creators, MediaPost.com article about why pre-roll ads in online video are more expensive than television, IBM's report about the changing world of advertising and why it might a good link to have in your media kit.
Intro by: Reduced Shakespeare Company
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Podcast Brothers 2007-11-02 Podcast Brothers
Author: TNC New Media
Fri, Nov 02, 2007
Presented by: New Media Expo, August 14-16, 2008 - Las Vegas
Tim and Emile Bourquin, The Podcast Brothers, talk about: the 2007 conference session audio is now available for purchase, the FTC vows tighter control of online ads and why it's important for content creators to follow closely, feedback from our discussion last week about using affiliate programs as sponsors on your show and an audio comment from Paul Colligan, Google OpenSocial API for widgets across multiple social networks, having a widget built for your show or at least a button so your community can help you spread the word (using eLance.com or RentACoder.com).
Intro by: You! We're out of intros - send us yours: tim@tncnewmedia.com
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Podcast Brothers 2007-10-26 Podcast Brothers
Author: TNC New Media
Fri, Oct 26, 2007
Presented by: New Media Expo, August 14-16, 2008 - Las Vegas
Tim and Emile Bourquin, The Podcast Brothers, talk about: things we'll be doing next year in Las Vegas for the community, hotel block registration is open so book your room now, we're paying the speakers a portion of the conference profits next year, Manic Mommies podcast partners with General Motors for Weekend Escape for Moms is a great idea to get your community together, taking sponsorships of products, how to start a meetup for your community, NHL team squabbles with NHL about new media, starting your own video channel on ChannelMe.tv, uploading an article or white paper to Scribd.com and how it can help grow your audience, new media links and resources at RobinGood.com, find or list services for video and audio production at ProductionHub.com and reel-exchange.com, why an affiliate or referral advertiser is not a great long-term sponsorship model.
Intro by: The Tennis Podcast
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Podcast Brothers 2007-10-12 Podcast Brothers
Author: TNC New Media
Fri, Oct 12, 2007
Presented by: New Media Expo, August 14-16, 2008 - Las Vegas
Tim and Emile Bourquin, The Podcast Brothers, talk about: a wrap up of the 2007 Podcast and New Media Expo including the conference sessions, concert, exhibit hall and other events, changes we will be making for 2008 including dropping the word Podcast from the show name (and Paul Colligan's thoughts at PodcastTools.com) and our reasons for doing so, see thousands of photos from the event on Flickr and the Flickr Group, the ridiculous argument about why content should be free and why you need to fight that notion, and Google implements AdSense video units and Blinkx also implementing monetization initiatives.
Intro by: Renee Gentry of the eBay Journal Podcast
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