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Permission Marketing on CD, Tape, & MP3

Author: Seth Godin
Narrator: Seth Godin
Publisher: Simon & Schuster Audio
Abridged Edition
Running Time: 2 Hrs. 14 Min.

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Average Rating: 3.7

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Permission Marketing

by Seth Godin

The man Business Week calls "the ultimate entrepreneur for the information age" explains "Permission Marketing" - the groundbreaking concept that enables marketers to shape their message so that consumers will willingly accept it. Does every single marketing effort you create encourage a learning relationship with your customers? Does it invite customers to "raise their hands" and start communicating? Do you have a permission database? Do you track the number of people who have given you permission to communicate with them? If consumers gave you permission to talk to them would you have anything to say? Have you developed a marketing curriculum to teach people about your products? Instead of annoying potential customers by interrupting their most coveted commodity - time - Permission Marketing offers consumers incentives to accept advertising voluntarily. Godin demonstrates how marketers are already profiting from this key new approach in all forms of media.

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Published: 1999
Average Customer Ratings: (3.6, Audible.com)
LearnOutLoud.com Product ID: P000999

Available On	Volumes	ISBN	ISBN-13
Audio CD		0743510127	9780743510127
Cassette		067104642X
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Business

Sales & Marketing

Business

Entrepreneurship

This Author: Seth Godin

This Narrator: Seth Godin

This Publisher: Simon & Schuster Audio

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