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Chip Heath
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Made to Stick
by Chip Heath
Available on:
Audio CD ($23.96) | Audio Download ($19.95)
Focusing on successful marketing campaigns and undying urban legends, this audiobook is designed for anyone who strives to craft messages that are memorable and lasting.
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Made to Stick
by Chip Heath
Available on:
Audio Download | Online Video
Chip Heath, co-author of Made to Stick: Why Some Ideas Survive and Others Die, talks about what makes certain ideas 'naturally sticky.'
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